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Tjahjono, Endro
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BENTUK KOMUNIKASI PEMASARAN PADA BISNIS RETAIL: STUDI DESKRIPTIF KOMPARATIF PADA INDOMARET DAN ALFAMART DI SURABAYA Aini, Yuli Nur; Handoko, Rudy; Tjahjono, Endro
representamen Vol 1 No 01 (2015)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.801 KB) | DOI: 10.30996/representamen.v1i01.1442

Abstract

Traders are dealers who have climbed down distribution market share, this is what makes Indonesiahas very much at all merchants, one Indomaret and Alfamart, see the closeness of those who are sointense, the forms of communication that they use, is one way to maintain their existence. Starting fromPromo Price, Discount, marchendise, until the message across, Indomaret and Alfamart do. Seeing thisphenomenon the authors wanted to find out what forms of marketing communication used by Alfamartand Indomaret and what the impact of proximity between Indomaret and Alfamart. This research usesdescriptive qualitative comparative study, where this research aimed to determine the forms of marketingcommunication used by Alfamart and Indomaret and to determine the impact of proximity betweenIndomaret and Alfamart.Keywords: forms of marketing communication, Alfamart and Indomaret.
PERANAN CUSTOMER SERVICE DALAM MENINGKATKAN CITRA PERUSAHAAN DI MATA NASABAH BANK MANDIRI KANTOR CABANG PEMBANTU SEPANJANG SIDOARJO Basofi, Achmad; Tjahjono, Endro; Murti, Indah
representamen Vol 3 No 02 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v3i02.1419

Abstract

The rapid growth in banking impact on the more intense competition in the case get customeror maintain a customer. Many similarities in terms of the program and products offered by the bank tothe customer make competition shifted toward corporate image banking. No exception The BankMandiri branch office of Sepanjang Sidoarjo who took the initiative demanding the customer serviceto replace the role of public relation in the increases image of the company but in portion of thedifferent. In this study researchers want to know the role of customer service Bank Mandiri branchoffice of Sepanjang Sidoarjo increases corporate image to customers. This study guide Bank Mandiribranch office of Sepanjang Sidoarjo and in process of data collection using interview, observation,and documentation. After data collected reseachers using the analysis of inductive to analyze and thenpresented in writing. The results prove a variety of the role of customer service increases corporateimage through serve with a vengeance, patience, fast response, friendly, polite, as well as alwaysprovide information updated to all customers. All of this prove that the role of customer serviceincreases image Bank Mandiri branch office of Sepanjang it is important. Recommendations in thisstudy is that the company continue to develop competence customer service to better again, and forfurther research in to include a wider again.Keywords : customer service, bank, image, customer
Co-Authors Aini, Yuli Nur Basofi, Achmad Indah Murti, Indah Rudy Handoko