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All Journal Guna Sewaka Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Budiartini, Ni Nengah
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Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Hubungan Reward dengan Loyalitas Karyawan pada Industri Perhotelan Budiartini, Ni Nengah; Lestari, Made Novita Dwi; Sutrisna, I Putu Edi
Guna Sewaka Vol 3 No 2 (2024)
Publisher : IAHN Gde Pudja Mataram

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Abstract

Penelitian ini mengkaji terkait hubungan reward dengan loyalitas karyawan pada industri perhotelan. Permalasahan penelitian ini berangkat dari adanya fenomena konsistensi loyalitas pegawai pada karyawan yang sering dan jarang mendapatkan reward saat bekerja. Hal ini tentunya memunculkan pertanyaan terkait bagaimana hubungan pemberian reward terhadap penentuan loyalitas para karyawan pada industri perhotelan. Sehinga penelitian ini bertujuan untuk membuktikan terkait ada atau tidaknya hubungan reward dengan loyalitas karyawan di The Oberoi Beach Resort Bali. Penelitian ini menggunakan jenis penelitian kuantitatif asosiatif korelasional dengan menggunakan metode pengumpulan data berupa penyebaran kuisioner. Populasi pada penelitian adalah keseluriuhan karyawan dengan 143 orang karyawan ditentukan menjadi sampel dari penelitian ini. Hasil penelitian ini menyatakan bahwa terdapat tingkat hubungan sedang dengan arah hubungan positif dengan taraf sigifikansi yang signifikan antara reward dan loyalitas karyawan di The Oberoi Beach Resort Bali. Temuan ini menyatakan bahwa reward tidak memberikan kontribusi yang terlalu besar dalam meningkatkan ataupun menurunkan loyalitas karyawan pada industri perhotelan
The Contribution of Environmental CSR Communication in Overcoming Ecological Crises in the Coastal Region Widiada, I Gede; Budiartini, Ni Nengah; Sutama, I Wayan
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relations Vol 4 No 2 (2025): Vol 4 No 2 (2025): Samvada November 2025
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v4i2.3301

Abstract

Coastal regions are increasingly susceptible to an intensifying ecological crisis driven by climate change and anthropogenic activities, necessitating an integrated and participatory approach to environmental governance. This study seeks to elucidate the role of transparent, dialogical, and culturally resonant corporate social responsibility (CSR) practices, such as local recruitment, procurement, and support for community initiatives, in fostering participatory engagement and facilitating collective ecological action. The findings indicate that dialogical communication strategies, including collaborative forums, inclusive storytelling, and regular feedback mechanisms, effectively mobilize diverse stakeholders and integrate ecological interventions within local values and practices. Employing a case study methodology, this research highlights the capacity of CSR practices to enhance the legitimacy, impact, and sustainability of environmental initiatives, thereby increasing their resilience to challenges and likelihood of long-term sustainability. Data collection involved interviews and observations of a purposively selected cohort of individuals and hotel employees. The study identifies critical contextual factors, such as cultural appropriateness, governance dynamics, and pre-existing public relations, that may limit the positive effects of CSR communication. It is imperative to address barriers such as language gaps and institutional mistrust to prevent exclusion and skepticism. These findings contribute to theoretical understanding by positioning CSR communications as integral to environmental governance, while also providing practical guidance for businesses and policymakers: prioritizing participatory and context-sensitive communication and ensuring alignment between CSR messages and substantive actions. This research underscores the strategic value of environmental CSR communication in addressing the ecological crisis through adaptive stakeholder collaboration
Co-Authors I Wayan Sutama Lestari, Made Novita Dwi Sutrisna, I Putu Edi Widiada, I Gede