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Nasution, Ute Chairus
REPRESENTAMEN
Education

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STRATEGI KOMUNIKASI PEMASARAN FRESHOES DALAM MENINGKATKAN JUMLAH KONSUMEN Putra Nuryadin, Nikon Andalas; Andayani, Sri; Nasution, Ute Chairus
representamen Vol 3 No 02 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.052 KB) | DOI: 10.30996/representamen.v3i02.1418

Abstract

This research is of interest the authors of the independent small business world, which aims tofind marketing communications strategy Freshoes done in improving the consumer. The author usesdescriptive qualitative research that describes the marketing communications strategy do freshoes.The data collected to determine the marketing communication strategy using in-depth interviews andobservations of the owner Freshoes, employees as key informants and consumers as well as to test theinformant keabsahaan data. Results of the study also proves that the marketing communicationsstrategy to increase the number of consumers who do freshoes there are two things: first, the theory ofmarketing communication explains that marketers inform you as clearly as he explained the productsthat will be on offer to the target is the customer, the marketing mix (Place, Price, Place, promotion)of these four factors of marketing communication strategies to improve consumers is a factor ofPersonal Selling and promotion (promotion). Researchers recommend that marketing should bepropagated through other media such as social media Facebook and so forth and create your ownwebsite in order to facilitate the wider community.Keywords: Marketing Communications Strategy, Strategy in increasing customer
PEMAKNAAN GAMBAR KARTUN “CLEKIT” PADA HARIAN KORAN JAWA POS (STUDI SEMIOTIKA GAMBAR KARTUN CLEKIT PADA HARIAN JAWA POS EDISI 19 NOVEMBER 2016) Setiawan, R. Dimas Firman; Yuliyanti, Tri; Nasution, Ute Chairus
representamen Vol 3 No 01 (2017)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (412.938 KB) | DOI: 10.30996/representamen.v3i01.1407

Abstract

This study is based on the meaning of clekit cartoon images. Cartoon drawing as a means ofsocial criticism often we meet in this media, in the era of the media today is usually a case that is pouredinto the cartoon to make the news more interesting. The formulation of the problem of this research is themeaning and message whether contained in cartoon picture clekit daily Newspaper Jawa Pos editionNovember 19, 2016.Teori Sanders Peirce argue that the sign is formed through a relationship of triangle,ie the sign associated with the object to be analyzed with icons, indexes, and symbols in Charles SandersPierce semiotics. The method used is semiotic analysis which is included in descriptive qualitativeresearch. Here the qualitative method uses Sanders Sanders Pierce theory, by using the sign of the icons,indexes, and symbols. The results of this study based on the analysis of data that can be from the meaningof clekit cartoon images, which produces the meaning and message contained in cartoon images clekitdaily newspaper Java Post of 19 November 2016 edition.Keywords : Semiotics, cartoon image, meaning of cartoon clekit
KOMUNIKASI INTERPERSONAL ANTARA GURU DENGAN SISWA KELAS VIA DALAM MENANGANI KENAKALAN SISWA (STUDI KASUS SDN KEPUTIH 245 SURABAYA) Susanti, Susanti; Sudaryanto, Edy; Nasution, Ute Chairus
representamen Vol 2 No 02 (2016)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.736 KB) | DOI: 10.30996/representamen.v2i02.1398

Abstract

This research aims to find out the communication process between teacher andstudent in handling student misbehavior involving homeroom teacher, one other teacher,and ten students of VI A class who often misbehave. Using the interpersonalcommunication theory of Devito, this researcher collects the data through observation,deep interview, and documentation study. This research results that the interpersonalcommunication between teacher and student has effectively worked. However, there aresome barriers experienced by teachers particularly when students are afraid of facingtheir teacher. Therefore, they tend to be less open to their teacher. Besides, seen from theempathy, teachers and students have supportive and positive attitude and good equality.It is concluded that the interpersonal communication between teacher and student in SDNKeputih 245 Surabaya has effectively worked. This interpersonal communication canlead to increase the interpersonal relationship between teacher and student.Key words: interpersonal communication, student misbehavior, handling studentmisbehavior, effective interpersonal communication.
DAMPAK MEDIA SOSIAL LINE TERHADAP PERILAKU ANTISOSIAL DI KALANGAN REMAJA GUNUNGSARI SURABAYA Sari, Novie Paramitha; Sudaryanto, Edy; Nasution, Ute Chairus
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.421 KB) | DOI: 10.30996/representamen.v4i01.1410

Abstract

LINE social media is now widely used by teenagers, the more popular is also thecurrent online media among teenagers. The impact of LINE social media on theseantisocial teenagers also leads to actions that impose physical or psychological damageon others, such as lying, stealing, attacking others, becoming cruel to others, becomingargumentative, and becoming non-discriminating sexually promiscuous.Theories usedare social media theory, antisocial behavior. This research is done by using explanativeresearch method with quantitative method. Sampling technique to be taken for this studyis purposive sampling, the number of samples as many as 60 respondents teenagers whoare domiciled in Gunungsari Surabaya.The result of LINE usage research is media whichhave very strong impact, able to give impact directly to the audience (teenager). Canshake the minds of his audience directly. This term is often used to indicate changes inindividuals caused by exposure to media. With social relationships conducted byindividuals or individuals through social networks as a means of communication tosupport success in achieving goals, then the person will be more often in using socialnetworking media.Keywords: social media applications, antisocial behavior, social media impact
Co-Authors A.A. Ketut Agung Cahyawan W Putra Nuryadin, Nikon Andalas Sari, Novie Paramitha Setiawan, R. Dimas Firman Sri Andayani Sudaryanto, Edy Tri Yuliyanti