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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Administrasi Publik dan Bisnis (JaPaBis) EKOBIMA Ekonomi Bisnis dan Manajemen
Liana, Lia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Analisis Model E-Bisnis B2C ada Perusahaan Teknologi di Indonesia Sikki, Nurhaeni; Gerhana, Hana; Herlaman, Jendry; Ratih, N.; Liana, Lia; Permana, Iskandar; Tija, Irmansyah; mirzaq, mirzaq
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2524

Abstract

This study aims to analyze the B2C e-business model implemented by technology companies in Indonesia and identify the factors influencing its success and the challenges faced during its implementation. The B2C (Business-to-Consumer) e-business model has grown rapidly with internet penetration and smartphone usage in Indonesia. Additionally, government policies and the digitalization of SMEs have been key factors in the country's growth of the e-commerce industry. This research uses a literature review and descriptive analysis method, gathering secondary data from industry reports, journals, and data from leading e-commerce companies in Indonesia. The results show that the success of the B2C model in Indonesia is significantly influenced by consumer trust, intense competition between companies, and the logistical infrastructure that remains a challenge. Furthermore, technologies such as AI and blockchain can enhance the customer experience and improve data management systems. Large companies like Tokopedia and Bukalapak have demonstrated that the development of the right strategy can help them maintain their market share. Still, they also face challenges related to declining profit margins due to aggressive customer acquisition strategies. Looking ahead, global market expansion and the empowerment of SMEs will be crucial to ensuring sustainable growth for the B2C e-business model in Indonesia. This study is expected to provide insights for policymakers and industry players in formulating more effective strategies to optimize the potential of e-commerce in Indonesia.
Peran Media Sosial Dalam Meningkatkan Brand Loyalty Di Kalangan Milenial Dan Gen Z rahmadhani, Linda; Khofi Inayah , Maulida; Liana, Lia; Mirzaq; Tija, Irmansyah
Jurnal Administrasi Publik dan Bisnis Vol 7 No 1 (2025): Maret
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v7i1.197

Abstract

The development of information and communication technology has brought major changes in various aspects of life, including in the way brands communicate with consumers. One significant change is the emergence of social media as a platform that connects brands with consumers directly. Social media such as Instagram, TikTok, Twitter, and YouTube are not only communication tools but also strategic media for building close relationships between brands and consumers. This is especially relevant in reaching the millennial generation and Gen Z, who are known as digital natives because of their habits of being attached to the digital world (Smith, 2020). In this context, social media is not only a promotional tool but also a medium for building sustainable relationships, which ultimately can increase brand loyalty. However, while social media offers great opportunities, there are challenges that brands must overcome, such as how to create consistent and relevant content and maintain authentic interactions amidst increasing competition. Therefore, this research aims to explore the role of social media in increasing brand loyalty among millennials and Gen Z by highlighting strategic aspects such as engagement, creative content, and user experience.
Implementasi Sistem Pengambilan Keputusan Mahasiswa Berprestasi Politeknik LP3I Kampus Tasikmalaya Paramarta, Vip; Nindy, Nindicka Nurul Fadilah; Haerunnisa, Indah; Liana, Lia; Wahyudi Ria, Jan
EKOBIMA Vol. 1 No. 2 (2023): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Desember 2023
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v1i2.1643

Abstract

Being an achievement student is a matter of pride for yourself, your parents and those around you. Becoming an achievement student will equip you to improve each individual's abilities and be able to compete in facing global challenges. All students have the same right to participate in the achievement student selection program. Therefore, in a university it is best to select the best students in an open and transparent manner. Selection of achievement students is also a form of appreciation from universities for students. To minimize errors in selection, it is necessary to have a system as a tool. The Decision Support Systems (DSS) for selecting achievement students at the LP3I Polytechnic Tasikmalaya Campus is assessed by Grade Point Average (GPA) with 4 criteria, namely formative, attendance, assignments, midterm exam and final exam.
Co-Authors Gerhana, Hana Haerunnisa, Indah Herlaman, Jendry Khofi Inayah , Maulida Mirzaq mirzaq, mirzaq Nindy, Nindicka Nurul Fadilah Permana, Iskandar rahmadhani, Linda Ratih, N. Sikki, Nurhaeni Tija, Irmansyah Vip Paramarta Wahyudi Ria, Jan