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All Journal Jurnal Nasional Manajemen Pemasaran dan SDM Prospect: Jurnal Pemberdayaan Masyarakat Jurnal Administrasi Publik dan Bisnis (JaPaBis)
Tija, Irmansyah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Model E-Bisnis B2C ada Perusahaan Teknologi di Indonesia Sikki, Nurhaeni; Gerhana, Hana; Herlaman, Jendry; Ratih, N.; Liana, Lia; Permana, Iskandar; Tija, Irmansyah; mirzaq, mirzaq
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 4 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i4.2524

Abstract

This study aims to analyze the B2C e-business model implemented by technology companies in Indonesia and identify the factors influencing its success and the challenges faced during its implementation. The B2C (Business-to-Consumer) e-business model has grown rapidly with internet penetration and smartphone usage in Indonesia. Additionally, government policies and the digitalization of SMEs have been key factors in the country's growth of the e-commerce industry. This research uses a literature review and descriptive analysis method, gathering secondary data from industry reports, journals, and data from leading e-commerce companies in Indonesia. The results show that the success of the B2C model in Indonesia is significantly influenced by consumer trust, intense competition between companies, and the logistical infrastructure that remains a challenge. Furthermore, technologies such as AI and blockchain can enhance the customer experience and improve data management systems. Large companies like Tokopedia and Bukalapak have demonstrated that the development of the right strategy can help them maintain their market share. Still, they also face challenges related to declining profit margins due to aggressive customer acquisition strategies. Looking ahead, global market expansion and the empowerment of SMEs will be crucial to ensuring sustainable growth for the B2C e-business model in Indonesia. This study is expected to provide insights for policymakers and industry players in formulating more effective strategies to optimize the potential of e-commerce in Indonesia.
Peran Media Sosial Dalam Meningkatkan Brand Loyalty Di Kalangan Milenial Dan Gen Z rahmadhani, Linda; Khofi Inayah , Maulida; Liana, Lia; Mirzaq; Tija, Irmansyah
Jurnal Administrasi Publik dan Bisnis Vol 7 No 1 (2025): Maret
Publisher : LPPM STIA Lancang Kuning Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36917/japabis.v7i1.197

Abstract

The development of information and communication technology has brought major changes in various aspects of life, including in the way brands communicate with consumers. One significant change is the emergence of social media as a platform that connects brands with consumers directly. Social media such as Instagram, TikTok, Twitter, and YouTube are not only communication tools but also strategic media for building close relationships between brands and consumers. This is especially relevant in reaching the millennial generation and Gen Z, who are known as digital natives because of their habits of being attached to the digital world (Smith, 2020). In this context, social media is not only a promotional tool but also a medium for building sustainable relationships, which ultimately can increase brand loyalty. However, while social media offers great opportunities, there are challenges that brands must overcome, such as how to create consistent and relevant content and maintain authentic interactions amidst increasing competition. Therefore, this research aims to explore the role of social media in increasing brand loyalty among millennials and Gen Z by highlighting strategic aspects such as engagement, creative content, and user experience.
Local Economic Development through Corn Farming in Batui and Kintom Sub-Districts Tija, Irmansyah; Febriyanti, Lailul; Alfiantiningtias, Widi; Yasin, Muhammad
Prospect: Jurnal Pemberdayaan Masyarakat Vol. 4 No. 2 (2025): Mei 2025
Publisher : Prospect Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55381/w6bwr896

Abstract

Corn is one of the national strategic commodities, playing a crucial role in supporting food security and other industries. The demand for Corn is increasing due to the development of the food and animal feed industries. Although Corn production in 2024 experienced a surplus of 2.98%, there are still challenges in meeting domestic Corn needs. Fluctuating production, climate change, land degradation, and dependence on imports are major issues in Corn development. The government aims to produce 16.7 million tons of Corn by 2025 as part of its strategy to reduce imports and increase food self-sufficiency. In addition, the surge in demand for animal feed resulting from increased animal protein consumption is also driving the priority of developing this commodity. The Local Economic Development Program can be one of the supporting efforts in increasing Corn production as a strategy to fulfil food security. As a community empowerment program initiated by DSLNG, this program can reach three sub-districts in Banggai Regency: Batui, Nambo, and Kintom. One of the focuses of the Local Economic Development Program is to support the increase of local corn production, especially in the Kintom District. As a result of the assistance provided by the company, the corn harvest can reach 4,683 kg, equivalent to IDR 21,073,500, specifically in the Kintom Sub-district.
Co-Authors Alfiantiningtias, Widi Febriyanti, Lailul Gerhana, Hana Herlaman, Jendry Khofi Inayah , Maulida Liana, Lia Mirzaq mirzaq, mirzaq Muhammad Yasin Permana, Iskandar rahmadhani, Linda Ratih, N. Sikki, Nurhaeni