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All Journal Pedagogic Research - Applied Literacy Journal
Dila Puspita
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Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media

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THE INFLUENCE OF SERVICE QUALITY AND PRICE DISCOUNTS ON CONSUMER LOYALTY IN MAXIM TRANSPORTATION SERVICES IN BENGKULU CITY Dila Puspita; Andi Azhar
Pedagogic Research-Applied Literacy Journal Vol. 2 No. 1 (2025): Volume 2 Number 1 January 2025
Publisher : Suluh Adiluhung Publisher (SAPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70574/3v9j8w34

Abstract

This study was determining the effect price promotion and service quality customer satisfaction online motorcycle taxi services. Population of this study people of Bengkulu city who Maxim application. The number samples obtained 120 respondents using 16 formulas. data analysis method used multiple linear regression. The results study shows that (1) Price no significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (2) Promotion has significant effect on Online Motorcycle taxi services Maxim Bengkulu City, (3) Quality not significantly affect Online Motorcycle taxi services Maxim Bengkulu City, (4) Customer satisfaction no significant effect on online taxi services Maxim Bengkulu City.
Co-Authors Andi Azhar