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Determinant of Nokia's Users Loyalties (Case Study on Societies of Air Simpang Village, Ketahun Subdistrict, Bengkulu Utara) Andi Azhar; Novilia Novilia
ETIKONOMI Vol 15, No 1 (2016)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.616 KB) | DOI: 10.15408/etk.v15i1.2837

Abstract

This study aimed to analyze the impact of the quality and price perception to the loyalty of Nokia mobile phone users in the Air Simpang Village. Ketahun Subdistrict, Bengkulu Utara. The primary data used in this study was obtained from a questionnaire distributed to 318 people who meet the criteria respondent sample. The results showed that the quality of the product has positive effect on customer loyalty, and price has a positive effect on customer loyalty. Based on regression testing, the independent variable that most influence on customer loyalty of mobile phone users in the Water Village Simpang is the price.DOI: 10.15408/etk.v15i1.2837 
The Factors Influencing Young Voters in Determining The Choice: Case Study of Local Election in Bengkulu Andi Azhar; Susyanto Susyanto
The Politics : Jurnal Magister Ilmu Politik Universitas Hasanuddin Vol 1 No 2 (2015): Juli
Publisher : Magister Ilmu Politik Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1247.12 KB)

Abstract

Abstract: The aim of this study was to create an explanatory model that allows analyzing the factors influencing young voters in determining the choice; case study in local election in Bengkulu. We also analyzed the combined relationship between these variables, together with age, and area of origin. We worked with a sample group of 400 young adults between the ages of 18-22 from the city of Bengkulu (Indonesia). The data was subjected to a structural equation modeling SEM analysis, which allowed for the corroboration of the following hypotheses: the higher the education level, the more the interest to choose; the more the experiences, the better the perception to choose; the better the tagline and propaganda, the more interest to choose; the closer the ethnic, the more interest to choose. The result showed that candidate who has more experiences is the most interest candidate to choose by young adult voter . The model obtained allows for discussion of the explanatory value of these variables.Keywords: Young Adult Voter, Structural Equation Modelling, Bengkulu
Exploring Gamification Strategy for Developing MSMEs during the COVID-19 Pandemic Arief Dwi Saputra; Alfina Rahmatia; Sri Handari Wahyuningsih; Andi Azhar
Shirkah: Journal of Economics and Business Vol 6, No 3 (2021)
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1225.849 KB) | DOI: 10.22515/shirkah.v6i3.402

Abstract

The COVID-19 pandemic brought about employees to be less enthusiastic due to the declining competitiveness and switching systems from offline to online. This study closely scrutinized how gamification strategies assume a part in entrepreneurial behavior on attitudes, subjective norms and behavioral control, and entrepreneurial education through self-efficacy, experience, and program involvement. Purposive sampling was utilized to choose a sample of 442 informants for this qualitative study. The review was carried out through a literature study and reinforced by in-depth interviews. The data was coded using the Nvivo 12 application with word similarity analysis at a maximum percentage of 100%. Based on the results of word similarity, there was a similarity in the relationship related to cluster analysis which classified the mutually supportive roles among variables as a business strategy during the pandemic. Overall, the application of gamification displays an impact on motivation, behavior change, and psychological effects on entrepreneurial behavior and education. The research contribution is utilized to address issues in the role of the organization as a solution to the relationship between gamification strategies and employee performance. The application of gamification strategies plays a role in opening fascinating exploration in the future. Further studies are expected to discuss pertaining business strategies in dealing with unexpected moments such as the COVID-19 pandemic.
Praktik Bisnis Online: Studi Tentang Perspektif Etika Bisnis Islami di Indonesia Arief Dwi Saputra; Alfina Rahmatia; Sri Handari Wahyuningsih; Andi Azhar
Jurnal Penelitian Volume 19 Nomor 1 2022
Publisher : IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v19i1.4614

Abstract

Islamic business ethics is the implementation of the basic principles of Islamic-based business, which the Al-Qur'an and As-Sunnah guide. This study will explain online business practices in Indonesia by observing an Islamic perspective. This study uses a qualitative strategy by investigating Islamic business ethics in online business practices in Indonesia through information and document data collection in the form of reputable online media news. Data were analyzed and managed using Nvivo plus 12; then, conclusions were drawn. The aim of this study is achieved by finding that there are still many ethical violations in online business practices from a religious perspective. The findings also reveal that Islamic values are rarely used in business implementation because some violations occur not based on the intention of worship and are not based on Islamic principles such as At-Tauhid, Al-Amanah, As-Sidq, Al-Adalah, At-Ta'awun, Al-Maslahah, At-Taradi, and Al-Akhlaq Al-Karimah. This also proves that online business practices are still oriented to worldly aspects. The implication of the results of this study explains that doing business activities from an Islamic perspective contains principles that comprehensively govern ethics. So that the purpose of doing business is not solely for the interests of worldly welfare but the welfare of the ukhrawi in the pleasure of Allah SWT, and the benchmarks are al-Qur'an and al-Hadith
Application of Islamic Spiritual Intelligence as a MSME Strategy in Post-Pandemic Arief Dwi Saputra; Alfina Rahmatia; Andi Azhar
International Journal of Islamic Business and Economics (IJIBEC) Vol. 6 No. 2 (2022): IJIBEC VOL. 6 NO. 2 DECEMBER 2022
Publisher : Faculty of Islamic Economics and Business of UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v6i2.5701

Abstract

Islamic spirituality refers to the monotheistic paradigm in creating a harmonious balance between aspects of the world and the hereafter. The purpose of this study is to investigate how Islamic spiritual intelligence is applied as a strategy for entrepreneurship in facing the post-pandemic. The method in this study used a qualitative research strategy with a sample of 128 respondents. The root of the problem is reviewed from the literature review and strengthened by collecting data obtained from the in-depth interview process, then the data is processed using the Nvivo 12 application with coding similarity analysis then the results of the study are used as a reference and conclusions through the data obtained. The findings in this study found that there are seven elements of spiritual intelligence from an Islamic perspective, namely faith, piety, morality, shiddîq (honest), amânah (responsible), tablîgh (conveying), fathânah (intelligent), discipline, visionary, and empathy. In which, a review of the total percentage of 100% has the potential for Islamic entrepreneurship in achieving business sustainability in the ability of business actors to manage their business, through attitudes and decision making that rely on elements of Islamic spirituality intelligence.
Application of Job Design Strategy for Businesses MSMEs Facing the New Normal Era Arief Dwi Saputra; Alfina Rahmatia; Andi Azhar; Rr. Sri Handari Wahyuningsih
Jurnal Manajemen Indonesia Vol 22 No 3 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i3.4162

Abstract

The process of determining an organization's purpose to achieve its goals using three approaches is known as job design, particularly job enlargement, job rotation, and job enrichment. This study aims to prove and see how job design can be used as a strategy in the new normal era of business to improve the quality of human resources. This study adopted mixed-method research with quantitative and qualitative approaches. Data was carried out through literature studies (reputable journals), questionnaires, and in-depth interviews through Zoom, Google Meet, and WhatsApp applications. Data processing is done by collecting data with purposive sampling of 164 respondents. The data is managed using SEM AMOS & Nvivo plus 12 applications. Furthermore, on task significance, skill variety, autonomy, feedback, and task identity, study the potential motivation index based on the Motivating Potential Score (MPS). Finally, an assessment was carried out with the Job Diagnostic Survey (JDS) to produce a potential motivation score, namely low, moderate, or high motivation. The findings of this study suggest that job design can be used as a business strategy in the face of the new normal era for improving the quality of human capital since there is a high motivation strengthening by job rotation, job enlargement, and job enrichment. It is strengthened by achieving job design on motivation that increases productivity, commitment, and satisfaction and reduces turnover intention, insecurity, and work stress. Keywords—Job Design; Motivating Potential Score (MPS); Job Diagnostic Survey (JDS); MSME Business; New Normal
Praktik Bisnis Online: Studi Tentang Perspektif Etika Bisnis Islami di Indonesia Arief Dwi Saputra; Alfina Rahmatia; Sri Handari Wahyuningsih; Andi Azhar
Jurnal Penelitian Volume 19 Nomor 1 2022
Publisher : LPPM UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.171 KB) | DOI: 10.28918/jupe.v19i1.4614

Abstract

Islamic business ethics is the implementation of the basic principles of Islamic-based business, which the Al-Qur'an and As-Sunnah guide. This study will explain online business practices in Indonesia by observing an Islamic perspective. This study uses a qualitative strategy by investigating Islamic business ethics in online business practices in Indonesia through information and document data collection in the form of reputable online media news. Data were analyzed and managed using Nvivo plus 12; then, conclusions were drawn. The aim of this study is achieved by finding that there are still many ethical violations in online business practices from a religious perspective. The findings also reveal that Islamic values are rarely used in business implementation because some violations occur not based on the intention of worship and are not based on Islamic principles such as At-Tauhid, Al-Amanah, As-Sidq, Al-Adalah, At-Ta'awun, Al-Maslahah, At-Taradi, and Al-Akhlaq Al-Karimah. This also proves that online business practices are still oriented to worldly aspects. The implication of the results of this study explains that doing business activities from an Islamic perspective contains principles that comprehensively govern ethics. So that the purpose of doing business is not solely for the interests of worldly welfare but the welfare of the ukhrawi in the pleasure of Allah SWT, and the benchmarks are al-Qur'an and al-Hadith
Peran Mahasiswa Kampus Mengajar Angkatan 7 Dalam Meningkatkan Motivasi Belajar Siswa di SD Negeri 75 Kota Bengkulu yonda Ahmeiza Putry; Ade Tiara Yulinda; Andi Azhar; Ratnawili Ratnawili; Surya Ade Saputera
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.3081

Abstract

This research aims to explore the role of Class 7 Teaching Campus students in increasing student learning motivation at SD Negeri 75 Bengkulu City. The research method used is qualitative with a case study approach. Data was collected through observation, interviews and document analysis. The results of the research show that Class 7 Teaching Campus students have a significant role in increasing student learning motivation at SD Negeri 75 Bengkulu City. They bring new enthusiasm and energy to the teaching and learning process, introduce innovative and interactive learning methods, and provide additional motivation through character building and educational counseling. Apart from that, the personal approach taken by students in building relationships with students also contributes to increasing learning motivation.
PEMBELIAN AKTUAL DI SHOPEE LIVE SHOPPING PENGARUH KETERLIBATAN SALES PROMOTION DAN INFLUENCER CREDIBILITY Sundari; Andi Azhar
Jurnal Economic Edu Vol. 5 No. 01 (2024): Juli
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jee.v5i01.6588

Abstract

Tujuan penelitian ini (1) mengetahui pengaruh sales promotion dan influencer credibility terhadap brand image serta pembelian aktual di Shopee Live Shopping, (2) serta untuk memahami peran brand image sebagai variabel mediasi dalam hubungan antara sales promotion, influencer credibility, dan pembelian aktual. Jenis peenelitian adalah penelitian kualitatif. Sampel penelitian adalah menggunakan Marketplace Shopee di kota-kota besar di Indonesia, dengan 340 responden yang dipilih menggunakan metode Accidental Sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modelling (SEM) dengan sofwer Analisis Mommet of Structural (AMOS), hasil penelitian ini menunjukkan bahwa pengguna Sales Promotion dan Influencer Credibility berpengaruh signifikan terhadap Brand Image serta Pembelian Aktual. Namun Brand Image hanya berperan sebagai mediasi dalam pengaruh Sales Promotion dan Influencer Credibility terhadap Pembelian Aktual, Sementara berperan sebagai mediasi dalam Sales Promotion dan Influencer Credibility terhadap Pembelian Aktual. Kata Kunci: Sales Promotion, Influencer Credibility, Brand Image dan Pembelian Aktual 
Online Business Practices: A Study of Islamic Business Ethics Perspective in Indonesia Saputra, Arief Dwi; Rahmatia, Alfina; Wahyuningsih, Sri Handari; Azhar, Andi
JURNAL PENELITIAN Vol. 19 No. 1 (2022)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jupe.v19i1.4614

Abstract

Islamic business ethics is the implementation of the basic principles of Islamic-based business, which the Al-Qur'an and As-Sunnah guide. This study will explain online business practices in Indonesia by observing an Islamic perspective. This study uses a qualitative strategy by investigating Islamic business ethics in online business practices in Indonesia through information and document data collection in the form of reputable online media news. Data were analyzed and managed using Nvivo plus 12; then, conclusions were drawn. The aim of this study is achieved by finding that there are still many ethical violations in online business practices from a religious perspective. The findings also reveal that Islamic values are rarely used in business implementation because some violations occur not based on the intention of worship and are not based on Islamic principles such as At-Tauhid, Al-Amanah, As-Sidq, Al-Adalah, At-Ta'awun, Al-Maslahah, At-Taradi, and Al-Akhlaq Al-Karimah. This also proves that online business practices are still oriented to worldly aspects. The implication of the results of this study explains that doing business activities from an Islamic perspective contains principles that comprehensively govern ethics. So that the purpose of doing business is not solely for the interests of worldly welfare, but for the welfare of the ukhrawi in the pleasure of Allah SWT, and the benchmarks are al-Qur'an and al-Hadith.