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All Journal Adzkiya : Jurnal Hukum dan Ekonomi Syariah KONSEP DAN TUJUAN PADA TINJUAN BISNIS SYARIAH Jumat Ekonomi: Jurnal Pengabdian Masyarakat
Muhtazam, Fadhli
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategi Strategies to Increase Public Awareness of the Importance of Halal Food Certifcation for MSMES: A Case Studi of the Kebagusan Village Community Muhtazam, Fadhli; Adinugraha, Hendri Hermawan
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 12 No 2 (2024): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v12i2.9276

Abstract

This research aims to find out effective strategies in increasing the awareness of the Kebagusan Village community about the importance of halal food certification for MSMEs. This research is a case study with a qualitative approach. The data sources used in this research come from interviews and various literature journal articles relevant to the research topic. The data analysis method used is thematic analysis. Halal food certification is the most important thing in the food industry, especially for Micro, Small and Medium Enterprises (MSMEs). The knowledge of the people of Kebagusan Village regarding halal certification is generally still limited, where halal certification is understood as a process of examining raw materials, production processes, and product quality control systems to ensure halalness according to established standards, but many only know the extent of getting a halal logo without understanding its broader benefits. The main factor hindering MSMEs in this village from pursuing halal certification is a lack of knowledge and socialization, with many businesses not fully understanding the procedures and benefits and seeing it as a formality. Minimal socialization, especially through social media which is less accessible to older MSME players, is also an obstacle. Therefore, strategies to increase awareness of halal certification including socialization, counseling and education are very important.
Strategi Strategies to Increase Public Awareness of the Importance of Halal Food Certifcation for MSMES: A Case Studi of the Kebagusan Village Community Muhtazam, Fadhli; Adinugraha, Hendri Hermawan
Adzkiya : Jurnal Hukum dan Ekonomi Syariah Vol 12 No 2 (2024): Adzkiya: Jurnal Hukum dan Ekonomi Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Meto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/adzkiya.v12i2.9276

Abstract

This research aims to find out effective strategies in increasing the awareness of the Kebagusan Village community about the importance of halal food certification for MSMEs. This research is a case study with a qualitative approach. The data sources used in this research come from interviews and various literature journal articles relevant to the research topic. The data analysis method used is thematic analysis. Halal food certification is the most important thing in the food industry, especially for Micro, Small and Medium Enterprises (MSMEs). The knowledge of the people of Kebagusan Village regarding halal certification is generally still limited, where halal certification is understood as a process of examining raw materials, production processes, and product quality control systems to ensure halalness according to established standards, but many only know the extent of getting a halal logo without understanding its broader benefits. The main factor hindering MSMEs in this village from pursuing halal certification is a lack of knowledge and socialization, with many businesses not fully understanding the procedures and benefits and seeing it as a formality. Minimal socialization, especially through social media which is less accessible to older MSME players, is also an obstacle. Therefore, strategies to increase awareness of halal certification including socialization, counseling and education are very important.
Peningkatan Minat Berwirausaha Remaja Ipnu Kalimade Kesesi Melalui Pelatihan Penggunaan Shopee Affiliates Anshori, M. Shofi; Wijoyo, Teguh; Sahiba, Intania Assai Nissa; Muhtazam, Fadhli; Adinugraha, Hendri Hermawan
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4278

Abstract

This research is in-depth about efforts to increase the entrepreneurial interest of IPNU Kalimade Kesesi teenagers by implementing training on the use of Shopee Affiliates. The training method includes an in-depth understanding of affiliate marketing concepts, practices for using the Shopee Affiliates platform, and effective product marketing strategies in the online realm. The research subjects were IPNU Kalimade Kesesi teenagers who were actively involved in learning and training activities. Data was collected through surveys, observations and interviews to gain an in-depth understanding of changes in entrepreneurial interests and skills after training. In this research, the research team used the Participatory Action Research (PAR) method to provide training and mentoring to IPNU Kalimade Kesesi teenagers in an effort to increase interest in entrepreneurship. The research results show a significant increase in teenagers' knowledge, skills and interest in entrepreneurship after attending Shopee Affiliates training. The results of this research include that they can take advantage of opportunities from the potential of the digital economy and increase their online marketing skills, their contribution regarding their interest in entrepreneurship is very successful so that they really want to learn about Shopee Affiliates, Shopee Affiliate and increase their practical skills in digital marketing, and increase their self-confidence. those who are new to starting their own business journey. The implications of this research are not only limited to the educational sphere, but can also be a reference for the government, non-profit organizations and industry players in supporting the development of youth entrepreneurship. Keywords: Interest in Entrepreneurship, IPNU Youth in Kalimade Kesesi Village, Use of Shopee Affiliates, Entrepreneurship Education.
Co-Authors Anshori, M. Shofi Hendri Hermawan Adinugraha Sahiba, Intania Assai Nissa Wijoyo, Teguh