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Peningkatan Minat Berwirausaha Remaja Ipnu Kalimade Kesesi Melalui Pelatihan Penggunaan Shopee Affiliates Anshori, M. Shofi; Wijoyo, Teguh; Sahiba, Intania Assai Nissa; Muhtazam, Fadhli; Adinugraha, Hendri Hermawan
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i1.4278

Abstract

This research is in-depth about efforts to increase the entrepreneurial interest of IPNU Kalimade Kesesi teenagers by implementing training on the use of Shopee Affiliates. The training method includes an in-depth understanding of affiliate marketing concepts, practices for using the Shopee Affiliates platform, and effective product marketing strategies in the online realm. The research subjects were IPNU Kalimade Kesesi teenagers who were actively involved in learning and training activities. Data was collected through surveys, observations and interviews to gain an in-depth understanding of changes in entrepreneurial interests and skills after training. In this research, the research team used the Participatory Action Research (PAR) method to provide training and mentoring to IPNU Kalimade Kesesi teenagers in an effort to increase interest in entrepreneurship. The research results show a significant increase in teenagers' knowledge, skills and interest in entrepreneurship after attending Shopee Affiliates training. The results of this research include that they can take advantage of opportunities from the potential of the digital economy and increase their online marketing skills, their contribution regarding their interest in entrepreneurship is very successful so that they really want to learn about Shopee Affiliates, Shopee Affiliate and increase their practical skills in digital marketing, and increase their self-confidence. those who are new to starting their own business journey. The implications of this research are not only limited to the educational sphere, but can also be a reference for the government, non-profit organizations and industry players in supporting the development of youth entrepreneurship. Keywords: Interest in Entrepreneurship, IPNU Youth in Kalimade Kesesi Village, Use of Shopee Affiliates, Entrepreneurship Education.
Pembangunan Desa Mandiri Melalui Badan Usaha Milik Desa: Studi Kasus Desa Tiremenggal Anshori, M. Shofi; Syafi'i, Muhammad Aris; Devi, Happy Sista
SIL'AH: Jurnal Ekonomi Syariah Vol. 1 No. 1 (2024): SIL'AH: Jurnal Ekonomi Syariah
Publisher : Sekolah Tinggi Agama Islam (STAI) Ki Ageng Pekalongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64994/silah.v1i1.8

Abstract

Village is a fundamental community unit in Indonesia's development landscape. However, many villages still face significant challenges, such as poverty, lack of community participation, and low social capital. To address these issues, the Indonesian government has introduced various programs, including the Independent Village Program managed by Village-Owned Enterprises (BUMDES). This research employs a qualitative descriptive approach to analyze BUMDES management strategies in realizing independent villages, with a focus on Tiremenggal Village in East Java. Through the analysis of strategic management, implementation of BUMDES strategies, and evaluation of strategies conducted in this research, it is found that Tiremenggal Village has successfully utilized natural resources and human resources to enhance social, economic, and environmental resilience. BUMDES has been instrumental in advancing this village through various development programs and projects, as well as increasing community involvement in village management. However, the research also identifies several inhibiting factors, such as differences in understanding and opinions within the community, as well as the need to improve the quality of human resources. In conclusion, the development of independent villages requires cooperation between the government, BUMDES, and the community. By leveraging local potentials and addressing existing barriers, villages in Indonesia can achieve sustainable prosperity and self-reliance.