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All Journal Jurnal Ilmiah Edunomika (JIE) Padma: Jurnal Pengabdian Kepada Masyarakat
Winantya, Beata
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Pemasaran Digital dan Web dalam Rangka Meningkatkan Kunjungan ke Desa Wisata Lamajang Pangalengan Junipriansa, Donni; Nafrila, Inez; Winantya, Beata; Humaida, Sonia; Harsya Sadin, Muhamad; Lanang Ary Wisana, I Made; Dewi Puspita, Widya; Luthfiyah, Hasna; Samdya Putra, Faisa; Aryakumara, Ganendra; Ustine Yunisa Hasibuan, Putri
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1309

Abstract

Lamajang Village is a rural settlement located within the Pangalengan region of West Java. The community exhibits promising potential for natural resource-based tourism, encompassing activities such as white water rafting, historical landmarks, museums, and cultural heritage sites. In addition to the aforementioned aspects, this hamlet offers a diverse range of traditional cuisine and gastronomic delights, with a variety of artisanal products. Nevertheless, the village in question has failed to achieve its full potential as a premier tourist destination due to its limited marketing capabilities, particularly in effectively promoting itself as an attractive location for tourists. Consequently, the number of visitors to this tourist hamlet remains relatively low. Hence, it is imperative to conduct outreach and training initiatives pertaining to digital marketing, website development, and tour package management. The event is scheduled to occur on October 8, 2023, with the intention of inviting a total of 30 people from Lamajang tourist Village. The findings of the study indicate that there is a favourable reception from various stakeholders, including the village head, public, tourism actors, and MSMEs. The continuation of this programme is expected to make a significant contribution to the growth of Lamajang Tourism Village
STRATEGI PENINGKATAN KUNJUNGAN WISATAWAN MELALUI OPTIMASI PEMASARAN WEBSITE DESA WISATA LAMAJANG DI KABUPATEN BANDUNG Winantya, Beata; Junipriansa, Donni
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v%vi%i.13327

Abstract

Website Marketing is a marketing strategy that uses a site to introduce products and services owned by a business. Lamajang Tourism Village, one of the villages in Pangalengan District, Bandung Regency, utilizes the website www.desawisatalamajang.com for strategic marketing of village tourism potential through website marketing management. This research aims to find out how the marketing website management process in the Lamajang Tourism Village is a marketing strategy for the village's potential. This research uses a qualitative research design with a case study approach.. Data was collected through a process of observation, in-depth interviews, and documentation and then analyzed using the Miles, Sadana, and Huberman techniques The website marketing helped Lamajang Tourism Village to show its existence and gained more tourist than they had before. The management of website marketing is held by the special team which are consisting of IT Team and Tourism Awareness Group or called Pokdarwis. Website marketing help the tourist to find a lot of informations regarding the village and help them to decide better. Keywords : Website Marketing, Tourism Village.
Co-Authors Aryakumara, Ganendra Dewi Puspita, Widya Donni Junipriansa Harsya Sadin, Muhamad Humaida, Sonia Lanang Ary Wisana, I Made Luthfiyah, Hasna Nafrila, Inez Samdya Putra, Faisa Ustine Yunisa Hasibuan, Putri