Padma: Jurnal Pengabdian Kepada Masyarakat
Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)

Pemasaran Digital dan Web dalam Rangka Meningkatkan Kunjungan ke Desa Wisata Lamajang Pangalengan

Junipriansa, Donni (Unknown)
Nafrila, Inez (Unknown)
Winantya, Beata (Unknown)
Humaida, Sonia (Unknown)
Harsya Sadin, Muhamad (Unknown)
Lanang Ary Wisana, I Made (Unknown)
Dewi Puspita, Widya (Unknown)
Luthfiyah, Hasna (Unknown)
Samdya Putra, Faisa (Unknown)
Aryakumara, Ganendra (Unknown)
Ustine Yunisa Hasibuan, Putri (Unknown)



Article Info

Publish Date
24 Dec 2024

Abstract

Lamajang Village is a rural settlement located within the Pangalengan region of West Java. The community exhibits promising potential for natural resource-based tourism, encompassing activities such as white water rafting, historical landmarks, museums, and cultural heritage sites. In addition to the aforementioned aspects, this hamlet offers a diverse range of traditional cuisine and gastronomic delights, with a variety of artisanal products. Nevertheless, the village in question has failed to achieve its full potential as a premier tourist destination due to its limited marketing capabilities, particularly in effectively promoting itself as an attractive location for tourists. Consequently, the number of visitors to this tourist hamlet remains relatively low. Hence, it is imperative to conduct outreach and training initiatives pertaining to digital marketing, website development, and tour package management. The event is scheduled to occur on October 8, 2023, with the intention of inviting a total of 30 people from Lamajang tourist Village. The findings of the study indicate that there is a favourable reception from various stakeholders, including the village head, public, tourism actors, and MSMEs. The continuation of this programme is expected to make a significant contribution to the growth of Lamajang Tourism Village

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Journal Info

Abbrev

Padma

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

Description

Padma Publication (Journal of Community Service) is a source of information that aims to disseminate conceptual thoughts or ideas and research results that have been achieved in the field of community service. Padma (Journal of Community Service) specifically focuses on the main problems in the ...