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All Journal Dinamika Hukum Maneggio: Jurnal Ilmiah Magister Manajemen
Aprillia, Nabila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Pengaruh Dimensi Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Mahasiswa FEB Umsu Pengguna Aplikasi Gojek Ika Purnama, Nadia; Aprillia, Nabila
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 7, No 2 (2024): September
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v7i2.21505

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Dimensi Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Mahasiswa FEB UMSU Pengguna Aplikasi Gojek. Metode yang digunakan dalam penelitian yaitu menggunakan jenis pendekatan assosiatif dan kuantitatif. Populasi dalam penelitian ini adalah seluruh Mahasiswa FEB UMSU dengan sampel yaitu 100 orang. Instrumen penelitian ini berbentuk tes alat pengumpulan data digunakan. Alat pengumpulan data menggunakan kusioner. Dalam penelitian ini teknis analisis data yang digunakan adalah analisis data kuantitatif dan menggunakan model Metode Analisis Jalur Statistic yakni Partial Lest Square Structual Equation Model (PLSSEM). Hasil menunjukkan bahwa Tangible berpengaruh signifikan terhadap Loyalitas Pelanggan, Reliability berpengaruh signifikan terhadap Loyalitas Pelanggan, Tangible berpengaruh signifikan terhadap Kepuasan Pelanggan, Reliability berpengaruh signifikan terhadap Kepuasan Pelanggan, Kepuasan Pelanggan berpengaruh signifikan terhadap Loyalitas Pelanggan, Tangible berpengaruh signifikan terhadap Loyalitas Pelanggan Dengan Variabel Intervening Kepuasan Pelanggan, Reliability berpengaruh signifikan terhadap Loyalitas Pelanggan Dengan Variabel Intervening Kepuasan Pelanggan.
IMPLIKASI HUKUM TENTANG PENYALAHGUNAAN TEKNOLOGI DEEPFAKE TERHADAP KEJAHATAN IDENTITAS DIGITAL Aprillia, Nabila; Khasanah, Dian Ratu Ayu Uswatun; Pongantung, Ronald Jolly
Jurnal Ilmiah Dinamika Hukum Vol 26 No 2 (2025): Edisi Oktober 2025
Publisher : Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dh.v26i2.10209

Abstract

The development of artificial intelligence technology has given birth to deepfake technology which has the potential to be misused to damage a person's digital identity. This research aims to analyze the mode of misuse of deepfake technology in Indonesia, examine its legal implications based on applicable laws and regulations, and examine the urgency of special regulation of deepfake in the Indonesian legal system. Applicable, as well as examining the urgency of special arrangements against deepfake in the Indonesian legal system. The research method used is normative juridical legal research with statutory and conceptual approaches, and data collection is carried out through literature study of primary, secondary, and tertiary legal materials tertiary. The results show that deepfake abuse can take the form of spreading fake videos, face forgery and digital identity-based fraud that harms victims socially, legally and psychologically. Although several articles in the ITE Law, Personal Data Protection Law, and Criminal Code can be used to charge perpetrators, these regulations have not specifically and explicitly regulated the characteristics and technical aspects of deepfake-based crimes. This creates obstacles in law enforcement and victim protection. Therefore, it is necessary to establish special regulations or amend existing laws so that the legal system in Indonesia is able to answer the challenges of deepfake technology appropriately, fairly, and effectively.
Co-Authors Ika Purnama, Nadia Khasanah, Dian Ratu Ayu Uswatun Ronald Jolly Pongantung