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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Paradoks : Jurnal Ilmu Ekonomi
Asrah, Bengi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Optimalisasi Strategi Digital Marketing Untuk Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Aras, Kecamatan Air Putih, Kabupaten Batubara Asrah, Bengi; Lubis, Herlin Syahdina; Tarisa, Cut; Nurwani, Nurwani
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 7, No 2 (2024): September
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v7i2.21299

Abstract

Penelitian ini membahas tentang pentingnya penerapan digital marketing dalam mendukung perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Aras, Kecamatan Air Putih, Kabupaten Batubara. UMKM memegang peranan penting dalam perekonomian lokal, namun masih menghadapi berbagai kendala dalam pemanfaatan teknologi digital untuk pemasaran. Penelitian ini menggunakan metode kualitatif melalui observasi, wawancara, dan dokumentasi untuk mengkaji tantangan dan peluang digital marketing bagi UMKM di desa tersebut. Hasil penelitian menunjukkan bahwa penerapan digital marketing, terutama melalui media sosial dan e-commerce, dapat meningkatkan jangkauan pasar dan daya saing UMKM secara signifikan. Namun, kurangnya literasi digital dan akses internet menjadi hambatan utama. Penelitian ini merekomendasikan adanya pelatihan dan pendampingan bagi para pelaku UMKM untuk memaksimalkan manfaat dari pemasaran digital, dengan tujuan memperkuat posisi UMKM di pasar global dan meningkatkan perekonomian desa.
Feasibility Analysis for Opening a New Branch of Bank Syariah Indonesia in Lawe Alas Subdistrict, Southeast Aceh Regency Asrah, Bengi; Kamila, Kamila; Nurwani, Nurwani
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1445

Abstract

This study examines the feasibility of establishing a new Bank Syariah Indonesia (BSI) outlet in the Lawe Alas District, Southeast Aceh, employing a qualitative case study approach that incorporates interviews and observations. Although the economic potential in the agriculture, small trade, and service sectors is considerable, the level of Islamic financial literacy among the community remains low. Financial transactions are predominantly cash-based, and limitations in digital infrastructure pose significant obstacles. The research findings indicate that while demand for Islamic financial services is increasing, the transaction rate has only reached 40% of the population, requiring careful consideration before expansion. This study recommends opening a new outlet, accompanied by efforts to enhance digital literacy, strengthen BSI Link services, and optimize network infrastructure to accelerate Islamic financial inclusion in the region.
Co-Authors Kamila, Kamila Lubis, Herlin Syahdina Nurwani Nurwani, Nurwani Tarisa, Cut