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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Konseling Pendidikan Islam
Tarisa, Cut
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Optimalisasi Strategi Digital Marketing Untuk Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Aras, Kecamatan Air Putih, Kabupaten Batubara Asrah, Bengi; Lubis, Herlin Syahdina; Tarisa, Cut; Nurwani, Nurwani
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 7, No 2 (2024): September
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v7i2.21299

Abstract

Penelitian ini membahas tentang pentingnya penerapan digital marketing dalam mendukung perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Aras, Kecamatan Air Putih, Kabupaten Batubara. UMKM memegang peranan penting dalam perekonomian lokal, namun masih menghadapi berbagai kendala dalam pemanfaatan teknologi digital untuk pemasaran. Penelitian ini menggunakan metode kualitatif melalui observasi, wawancara, dan dokumentasi untuk mengkaji tantangan dan peluang digital marketing bagi UMKM di desa tersebut. Hasil penelitian menunjukkan bahwa penerapan digital marketing, terutama melalui media sosial dan e-commerce, dapat meningkatkan jangkauan pasar dan daya saing UMKM secara signifikan. Namun, kurangnya literasi digital dan akses internet menjadi hambatan utama. Penelitian ini merekomendasikan adanya pelatihan dan pendampingan bagi para pelaku UMKM untuk memaksimalkan manfaat dari pemasaran digital, dengan tujuan memperkuat posisi UMKM di pasar global dan meningkatkan perekonomian desa.
THE EFFECTIVENESS OF GROUP COUNSELING SERVICES WITH SELF DISCLOSURE TECHNIQUES TO REDUCE PSYCHOLOGICAL BULLYING BEHAVIOR Tarisa, Cut; Lubis, Saiful Akhyar
Jurnal Konseling Pendidikan Islam Vol. 6 No. 3 (2025): Jurnal Konseling Pendidikan Islam
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jkpi.v6i3.1088

Abstract

Psychological Bullying behavior that occurs in schools includes: isolating friends, ignoring, looking at them cynically and insulting their friends. This study aims to determine the effectiveness of group counseling services with the Self Disclosure technique in reducing Psychological Bullying Behavior in students of SMA N 1 Sunggal. The method used is quantitative with a One Group Pretest-Postest research design. The sample consisted of 9 students who showed indications of high to moderate Psychological Bullying behavior. Data collected through questionnaires, interviews and documentation. The results of the Wilcoxon test showed a significant value of 0,008<0,05, which means there is a significant difference between the pretest-posttest scores. These results indicate that group counseling services with the Self Disclosure technique are effective in reducing Psychological Bullying behavior.
Co-Authors Asrah, Bengi Lubis, Herlin Syahdina Nurwani Nurwani, Nurwani Saiful Akhyar Lubis