Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Logistik Indonesia
Maged Othman, Bestoon Abdul
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Understanding Malaysian Preference for Local Beef Harun, Amran; Hamir, Mohd Indra Bin; Farradia, Yuary; Maged Othman, Bestoon Abdul
Jurnal Logistik Indonesia Vol. 6 No. 2: Oktober 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v6i2.2661

Abstract

In Malaysia, the demand for beef outsprints its supply. This issue has led to an unstainable over-reliance on imports and consequently has brought to the issues of steep prices to end consumers. Part of the problem is a poor understanding of the beef buying preferences of consumers and the factors that shape the preferences. This study sought to determine the key factors influencing consumer buying preferences for beef among Malaysian, particularly examining the effects of price and quality. A cross-sectional survey of 384 beef consumers drawn from social media platforms was undertaken. Data was collected using a structured questionnaire and analyzed using SPSS. All factors were found to have a significant positive effect on beef buying preferences among consumers in Malaysia. It is recommended that firms in the beef industry consider these factors in their beef production and marketing
Co-Authors Hamir, Mohd Indra Bin Harun, Amran Yuary Farradia