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All Journal Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) International Journal of Tourism Business Research Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Kevin Keril Pangemanan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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PERSEPSI PENGUNJUNG TERHADAP PENGELOLAAN OBJEK WISATA GUNUNG MAHAWU DI KOTA TOMOHON Jemmy Rudolf Pangemanan; Alma Karangan Pongtuluran; Margresya Diana Rompas; Kevin Keril Pangemanan; Silvana Audry Rima Wewengkang; Towoliu, Benny Irwan
Jurnal Internasional Riset Bisnis Pariwisata Vol 3 No 1 (2024): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v3i1.1149

Abstract

Tomohon is a city located in North Sulawesi Province, which is unique in that it has no ocean but is flanked by two volcanic mountains, Mount Lokon and Mount Mahawu. Both mountains are still active, but are considered to provide fertility for agriculture and plantations for local residents. Mahawu Mount has been designated as a special interest tourist attraction, where the local government has arranged infrastructure and facilities. However, the availability of existing facilities does not guarantee good management of the area, there are still many things that need attention. The purpose of this study was to examine visitor perceptions of the management of the Mahawu Mount tourist attraction facilities in Tomohon City. This research method uses a survey method conducted on 100 respondents who visit tourist sites.  The research instruments used were questionnaires and observations.  The  Likert scale is used to categorize each question, as well as the use of score interpretation to facilitate answers to respondents' assessments. The analysis used is descriptive, using tables and percentages.
PENERAPAN APLIKASI WEB PADA PROSES KERJASAMA POLITEKNIK NEGERI MANADO DENGAN PIHAK LUAR UNTUK ANALISA KEBERHASILANNYA Juliet Makinggung; Edwin Lumunon; Jemry Recy Winokan; Rolyke Tulangow; Kevin Keril Pangemanan
Seminar Nasional Hasil Riset dan Pengabdian Vol. 7 (2025): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 7 Tahun 2025
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan aplikasi web dalam mendukung proses kerjasama antara Politeknik Negeri Manado dengan pihak luar, seperti industri, instansi pemerintah, dan lembaga pendidikan. Penerapan aplikasi web diharapkan dapat meningkatkan efisiensi, transparansi, dan akuntabilitas dalam pengelolaan data kerjasama. Metode penelitian yang digunakan adalah mixed method, yaitu penggabungan metode kualitatif dan kuantitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan kuesioner. Hasil penelitian menunjukkan bahwa penggunaan aplikasi web memberikan peningkatan signifikan terhadap kecepatan proses administrasi, kemudahan monitoring kerjasama, serta kepuasan pengguna. Tingkat keberhasilan penerapan sistem mencapai 87% berdasarkan hasil evaluasi menggunakan model Technology Acceptance Model (TAM) dan System Usability Scale (SUS). Kesimpulannya, aplikasi web berperan penting dalam mewujudkan tata kelola kerjasama yang efektif, efisien, dan berorientasi pada transparansi institusional.
Strategi Green Marketing dan Pengaruhnya terhadap Persepsi Konsumen: Studi pada Mahasiswa Politeknik Negeri Manado Cysca Adeleida Langi; Diana Roweina Susana Maramis; Willem Gilbert Pomantow; Romana Octavia Debora Pessak; Kevin Keril Pangemanan
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2754

Abstract

Green marketing strategies have a major influence on consumer perceptions and can shape how consumers evaluate products and services. Today’s consumers are becoming more careful when choosing goods and services, particularly by considering how products and business practices may impact the environment. The purpose of this study is to examine how the application of green marketing strategies affects consumer perception. Consumer perception is important because it can shape buying interest and influence consumer purchasing decisions. To examine how green marketing influences consumer perceptions, this study uses a qualitative research approach with Gen Z students at Manado State Polytechnic as the research subjects. The results obtained in this study show that Gen Z students pay more attention to transparency, specificity, and supporting evidence in green marketing practices. They consider detailed information, measurable claims, and clear language about marketed products as important factors in determining whether a product can be trusted and whether they are interested in purchasing it. Therefore, clear and credible green marketing information plays an important role in shaping consumer perceptions and purchasing interest.
Co-Authors Alma Karangan Pongtuluran Benny Irwan Towoliu Cysca Adeleida Langi Diana Roweina Susana Maramis Edwin Lumunon Jemmy Rudolf Pangemanan Jemry Recy Winokan Juliet Makinggung Margresya Diana Rompas Rolyke Tulangow Romana Octavia Debora Pessak Silvana Audry Rima Wewengkang Willem Gilbert Pomantow