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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Simbolon, Velin
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Keputusan Konsumen Dalam Pembelian Sayuran Di Pasar Bahu Kecamatan Malalayang Kota Manado Simbolon, Velin; Mandei, Juliana Ruth; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v6i4.57523

Abstract

This study aims to describe the factors that determine vegetable purchasing decisions at Bahu Market, Malalayang District, Manado City. The research employs a descriptive analysis method. The collected data are described and qualitatively analyzed, presented in tabular form, and explained descriptively. Based on the results of the research, the factors determining vegetable purchasing decisions at Bahu Market, Malalayang District, Manado City, are ranked as follows: the highest is Attitude, followed by Lifestyle, Price, Quality, and the lowest is Location. Consumer attitude is the primary determining factor in vegetable purchasing decisions.
Co-Authors Juliana Ruth Mandei Sherly G. Jocom