Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Vol. 6 No. 4 (2024): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang

Keputusan Konsumen Dalam Pembelian Sayuran Di Pasar Bahu Kecamatan Malalayang Kota Manado

Simbolon, Velin (Unknown)
Mandei, Juliana Ruth (Unknown)
Jocom, Sherly Gladys (Unknown)

Article Info

Publish Date
29 Aug 2024

Abstract

This study aims to describe the factors that determine vegetable purchasing decisions at Bahu Market, Malalayang District, Manado City. The research employs a descriptive analysis method. The collected data are described and qualitatively analyzed, presented in tabular form, and explained descriptively. Based on the results of the research, the factors determining vegetable purchasing decisions at Bahu Market, Malalayang District, Manado City, are ranked as follows: the highest is Attitude, followed by Lifestyle, Price, Quality, and the lowest is Location. Consumer attitude is the primary determining factor in vegetable purchasing decisions.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Website

Abbrev

agrirud

Publisher

Universitas Sam Ratulangi

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) merupakan media publikasi ilmiah mengenai kajian mendalam dan atau hasil penelitian di Bidang: 1. Agribisnis 2. Pengembangan Wilayah Pedesaan. Jurnal ini diterbitkan secara berkala empat kali setahun yaitu ...