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All Journal Jurnal Ilmu Manajemen (JIM) Abimanyu: Journal of Community Engagement
dwiarko nugrohoseno
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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The Peningkatan Branding dan Manajerial Kelompok Usaha Agribisnis Oyster Mushroom Pada Bumdes Bedjo Djojo dwiarko nugrohoseno; Witjaksono, Andre Dwijanto; Budiono, Budiono; Rozaq, Khoirur
Abimanyu : Jornal of Community Engagement Vol 5 No 2 (2024): August 2024
Publisher : Universitas Negeri Surabaya

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Abstract

The results of the situation analysis show that the problems faced by partners are: First, the branding process for superior products such as product packaging, brands and designs that are less attractive. Some farmers have actually tried to package with good quality plastic. However, it is still lacking to make the product specific and have a positioning in the minds of consumers. Therefore, it is very important to make improvements in the product branding process so as to achieve competitive advantage. Second, the lack of knowledge and ability of business actors in online marketing to increase product sales. Third, as a relatively new business, oyster mushroom entrepreneurs have not yet done financial bookkeeping.Good business management must be supported by financial bookkeeping in an orderly and administrative manner. The solution to this problem is: First, efforts are needed to help oyster mushroom entrepreneurs in the form of training on packaging. Second, to further increase effectiveness and efficiency in product marketing in the current digital era, assistance needs to be provided in the form of training on online marketing. Third, training is needed on financial bookkeeping. It is hoped that assistance in the form of financial bookkeeping training, online marketing training and packaging improvements will be able to have a positive impact on improving and developing businesses for oyster mushroom business actors.
Peningkatan green human resource management melalui green organizational commitment dan knowledge sharing Bima Unnas, Ilham Wijaya; Dwiarko Nugrohoseno
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p56-71

Abstract

Climate change and environmental sustainability issues encourage organizations to integrate environmentally friendly principles into their management practices. This study aims to examine the effect of green human resource management on green innovation behavior through green organizational commitment, as well as to test the moderating role of knowledge sharing. A quantitative approach was employed by collecting data through questionnaires from 100 employees of PT Surabaya Industrial Estate Rungkut. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS version 4.1.1.6. The results indicate that green human resource management has a positive and significant effect on green innovation behavior and green organizational commitment. Furthermore, green organizational commitment significantly mediates the relationship between green human resource management and green innovation behavior. However, knowledge sharing does not significantly moderate the relationship between green organizational commitment and green innovation behavior, nor the indirect effect in the mediation model. These findings suggest that green innovation behavior is primarily driven by employees’ environmental commitment and organizational sustainability policies rather than the intensity of knowledge exchange among employees
Co-Authors Andre Dwijanto Witjaksono Bima Unnas, Ilham Wijaya Budiono Budiono Rozaq, Khoirur