Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Kalbiscientia Jurnal Sains dan Teknologi
Nugroho, Surya Andrie
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Mechanical Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penggambaran Hubungan Ibu dan Anak dalam Iklan Lifebuoy Versi Akar Kuat di Bulan Suci Nugroho, Surya Andrie; Agustrijanto
KALBISCIENTIA Jurnal Sains dan Teknologi Vol. 11 No. 02 (2024): Jurnal Sains dan Teknologi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbiscientia.v11i02.3988

Abstract

The figure of a mother is very special within the family. A good relationship between a mother and her child can shape the child's behavior, character, and mentality. The strong bond between a mother and her child is portrayed in the Lifebuoy advertisement titled “Akar Kuat di Bulan Suci” ('Strong Roots in the Holy Month'). The aim of this study is to explore the depiction of the mother-child relationship in the Lifebuoy advertisement “Akar Kuat di Bulan Suci”. This research applies the Theory of Social Construction of Reality in Mass Media through three social processes: externalization, objectification, and internalization. It adopts a constructivist paradigm with a qualitative approach, utilizing Content Analysis Method with Charles S. Peirce's semiotic analysis technique of Sign, Object, Interpretant. The findings reveal that the portrayal of the mother-child relationship in the Lifebuoy advertisement 'Akar Kuat di Bulan Suci' depicts an emotional connection, characterized by gestures shown between the mother and child. These gestures by the mother towards her child signify both physical and emotional affection.
Penggambaran Hubungan Ibu dan Anak dalam Iklan Lifebuoy Versi Akar Kuat di Bulan Suci Nugroho, Surya Andrie; Agustrijanto
KALBISCIENTIA Jurnal Sains dan Teknologi Vol. 11 No. 02 (2024): Jurnal Sains dan Teknologi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbiscientia.v11i02.3988

Abstract

The figure of a mother is very special within the family. A good relationship between a mother and her child can shape the child's behavior, character, and mentality. The strong bond between a mother and her child is portrayed in the Lifebuoy advertisement titled “Akar Kuat di Bulan Suci” ('Strong Roots in the Holy Month'). The aim of this study is to explore the depiction of the mother-child relationship in the Lifebuoy advertisement “Akar Kuat di Bulan Suci”. This research applies the Theory of Social Construction of Reality in Mass Media through three social processes: externalization, objectification, and internalization. It adopts a constructivist paradigm with a qualitative approach, utilizing Content Analysis Method with Charles S. Peirce's semiotic analysis technique of Sign, Object, Interpretant. The findings reveal that the portrayal of the mother-child relationship in the Lifebuoy advertisement 'Akar Kuat di Bulan Suci' depicts an emotional connection, characterized by gestures shown between the mother and child. These gestures by the mother towards her child signify both physical and emotional affection.
Co-Authors Agustrijanto