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All Journal Kalbiscientia Jurnal Sains dan Teknologi KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Agustrijanto
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Penggambaran Hubungan Ibu dan Anak dalam Iklan Lifebuoy Versi Akar Kuat di Bulan Suci Nugroho, Surya Andrie; Agustrijanto
KALBISCIENTIA Jurnal Sains dan Teknologi Vol. 11 No. 02 (2024): Jurnal Sains dan Teknologi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbiscientia.v11i02.3988

Abstract

The figure of a mother is very special within the family. A good relationship between a mother and her child can shape the child's behavior, character, and mentality. The strong bond between a mother and her child is portrayed in the Lifebuoy advertisement titled “Akar Kuat di Bulan Suci” ('Strong Roots in the Holy Month'). The aim of this study is to explore the depiction of the mother-child relationship in the Lifebuoy advertisement “Akar Kuat di Bulan Suci”. This research applies the Theory of Social Construction of Reality in Mass Media through three social processes: externalization, objectification, and internalization. It adopts a constructivist paradigm with a qualitative approach, utilizing Content Analysis Method with Charles S. Peirce's semiotic analysis technique of Sign, Object, Interpretant. The findings reveal that the portrayal of the mother-child relationship in the Lifebuoy advertisement 'Akar Kuat di Bulan Suci' depicts an emotional connection, characterized by gestures shown between the mother and child. These gestures by the mother towards her child signify both physical and emotional affection.
Persepsi Perempuan dalam Menginterpretasi Quarter Life Crisis Putra, Kevin Gutomo; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 1 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i1.747

Abstract

Quarter life crises tend to attack women compared to men, because women have more demands and roles to do at one time. For example, getting married, raising children, working and having a career, having a good financial condition, and building a social life. One of the efforts usually made by women in overcoming the quarter life crisis is by conducting interpersonal communication with other individuals to simply pour out their hearts or even find solutions. This study focuses on women's perceptions of the quarter life crisis and how they can overcome the quarter life crisis by conducting interpersonal communication. The research method used is descriptive qualitative. The results showed that women's perceptions in overcoming the quarter life crisis phase were by doing all positive ways such as discussing and telling stories to friends or the surrounding environment, introspecting themselves, and reflecting on everything that had happened by thinking about solutions that would be done so that the problem was solved.
Penggambaran Hubungan Ibu dan Anak dalam Iklan Lifebuoy Versi Akar Kuat di Bulan Suci Nugroho, Surya Andrie; Agustrijanto
KALBISCIENTIA Jurnal Sains dan Teknologi Vol. 11 No. 02 (2024): Jurnal Sains dan Teknologi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbiscientia.v11i02.3988

Abstract

The figure of a mother is very special within the family. A good relationship between a mother and her child can shape the child's behavior, character, and mentality. The strong bond between a mother and her child is portrayed in the Lifebuoy advertisement titled “Akar Kuat di Bulan Suci” ('Strong Roots in the Holy Month'). The aim of this study is to explore the depiction of the mother-child relationship in the Lifebuoy advertisement “Akar Kuat di Bulan Suci”. This research applies the Theory of Social Construction of Reality in Mass Media through three social processes: externalization, objectification, and internalization. It adopts a constructivist paradigm with a qualitative approach, utilizing Content Analysis Method with Charles S. Peirce's semiotic analysis technique of Sign, Object, Interpretant. The findings reveal that the portrayal of the mother-child relationship in the Lifebuoy advertisement 'Akar Kuat di Bulan Suci' depicts an emotional connection, characterized by gestures shown between the mother and child. These gestures by the mother towards her child signify both physical and emotional affection.
Persepsi Perempuan dalam Menginterpretasi Quarter Life Crisis Putra, Kevin Gutomo; Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 1 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i1.747

Abstract

Quarter life crises tend to attack women compared to men, because women have more demands and roles to do at one time. For example, getting married, raising children, working and having a career, having a good financial condition, and building a social life. One of the efforts usually made by women in overcoming the quarter life crisis is by conducting interpersonal communication with other individuals to simply pour out their hearts or even find solutions. This study focuses on women's perceptions of the quarter life crisis and how they can overcome the quarter life crisis by conducting interpersonal communication. The research method used is descriptive qualitative. The results showed that women's perceptions in overcoming the quarter life crisis phase were by doing all positive ways such as discussing and telling stories to friends or the surrounding environment, introspecting themselves, and reflecting on everything that had happened by thinking about solutions that would be done so that the problem was solved.
Co-Authors Nugroho, Surya Andrie Putra, Kevin Gutomo