Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Pusat Publikasi Ilmu Manajemen
Devi Wardiyanti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PEMANFAATAN MEDIA SOSIAL TIKTOK UNTUK PEMASARAN BISNIS DIGITAL SEBAGAI MEDIA PROMOSI Deden Sunandar; Devi Wardiyanti
Jurnal Ekonomi dan Bisnis Vol. 2 No. 11 (2024): November
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, people use TikTok as a creative means to convey various information. The aim of this research is to identify how @institut_banten utilizes TikTok in marketing their digital business. This research uses a qualitative observation method with a descriptive approach, as well as data collection techniques through interviews and documentation. Data analysis was carried out after data collection through interviews and then stored in depth in documentation. Observation results show that @institut_banten has used social media, especially Instagram, to promote their business, which has had an impact on increasing the number of followers and increasing awareness of their products. Apart from Instagram, TikTok accounts are also used as a promotional tool to attract customers on social media, which has the potential to increase their monthly income.
Kajian E-Business terhadap Pengambilan Keputusan dalam Kewirausahaan Bisnis Digital Devi Wardiyanti; Ketut Sumardana; Sussanti Sussanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.557

Abstract

This research is a literature study that makes digital business a part of e-business, which has a significant impact on the progress of the business world today. The emergence of online buying and selling transactions makes it possible for products to be accessed, prices to be known, and negotiations to be carried out without the need to attend the sales location in person. Implementing e-business in a particular business unit can bring advantages or disadvantages to that business unit. However, if analyzed further, the positive benefits of e-business tend to outweigh the negative effects. Surveys show that businesses that use the internet as a promotional medium experience greater sales increases compared to conventional business models. Digital business marketplaces enable thousands of suppliers and millions of buyers to interact with each other, ensuring they can obtain products that suit their needs. This proves that digital business has become an important sector that supports entrepreneurship, with a model that is more flexible and easily accessible to various consumer segments wherever they are.
Pemanfaatan Instagram Bagi Pengembangan Pemasaran di Institut Banten Mulyadi Amin; Deden Sunandar; Devi Wardiyanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.559

Abstract

Not all business products are widely known by the public. One example is the Banten Institute, an business that operates in the education sector and has been operating for 14 years by utilizing Instagram social media via the @institut_banten account. This research uses a qualitative descriptive method, where the researcher attempts to describe and analyze data obtained in the field according to the focus of the problem being studied. Data and information were collected through interviews with craftsmen and account owners who were the objects of research, as well as through observations during research activities. The research results show that the use of Instagram social media has had a positive impact on the development of Banten Institute product marketing, which can be seen from the increase in the number of followers and sales. Apart from that, the ease of operation and large number of users make Instagram a practical, cheap and effective promotional medium for reaching audiences anywhere. However, this research also identified several obstacles, such as poor internet access in the account owner's location, limited expertise of the account owner in creating attractive designs, and the absence of product prices, which require consumers to communicate via the contacts provided.
Co-Authors Deden Sunandar Ketut Sumardana Mulyadi Amin Sussanti Sussanti