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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Pusat Publikasi Ilmu Manajemen
Ketut Sumardana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Penerapan E-Commerce Bagi UMKM Sebagai Pemasaran Digital dalam Menghadapi Revolusi Industri 4.0 Ketut Sumardana; Sussanti Sussanti; Veronica Krini Damayanti
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3277

Abstract

The digital industrial revolution 4.0 has had a significant impact on various sectors in Indonesia, including the business sector. Currently, one of the digital marketing strategies that UMKM can adopt to promote their products and develop their businesses is the use of e-commerce. This scientific article was written to reveal the importance of digital marketing in facing the challenges of the digital industrial era 4.0, especially for UMKM. The method used in writing this article is qualitative descriptive research, with data collection through literature study. Data collection was carried out by referring to books, journals and online sources, which were then cited as the theoretical basis for writing. The research results show that digital marketing is a relevant strategy to be implemented in the current digital era, especially for UMKM. By implementing digital marketing, UMKM have a great opportunity to develop their business and expand their market reach. E-commerce as a form of digital marketing needs to be implemented by UMKM because it makes it easier to market their products.
Kajian E-Business terhadap Pengambilan Keputusan dalam Kewirausahaan Bisnis Digital Devi Wardiyanti; Ketut Sumardana; Sussanti Sussanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 4 (2024): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i4.557

Abstract

This research is a literature study that makes digital business a part of e-business, which has a significant impact on the progress of the business world today. The emergence of online buying and selling transactions makes it possible for products to be accessed, prices to be known, and negotiations to be carried out without the need to attend the sales location in person. Implementing e-business in a particular business unit can bring advantages or disadvantages to that business unit. However, if analyzed further, the positive benefits of e-business tend to outweigh the negative effects. Surveys show that businesses that use the internet as a promotional medium experience greater sales increases compared to conventional business models. Digital business marketplaces enable thousands of suppliers and millions of buyers to interact with each other, ensuring they can obtain products that suit their needs. This proves that digital business has become an important sector that supports entrepreneurship, with a model that is more flexible and easily accessible to various consumer segments wherever they are.
Co-Authors Devi Wardiyanti Sussanti Sussanti Veronica Krini Damayanti