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All Journal Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Vera Aryani
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Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN UMKM DALAM MENGHADAPI PERSAINGAN DI ERA DIGITAL DI KOTA PONTIANAK Vera Aryani; Henrian Stiawan; Ika Lusiana Sari
Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2025): Januari
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the development strategy of MSMEs (Micro, Small, and Medium Enterprises) in facing digital era competition in Pontianak City. Using a mixed-method approach, the research was conducted on 375 MSME entrepreneurs through a combination of surveys, in-depth interviews with 20 key informants, observations of 10 MSMEs, and focus group discussions with three stakeholder groups. The results show that the level of digital technology adoption among MSMEs remains at a medium level (40% active, 35% in transition, 25% conventional), with key influencing factors including digital literacy, resource availability, and ecosystem support. MSMEs that have adopted digital technology showed an average revenue increase of 157% and operational efficiency improvements of 25-30%. The research recommends a comprehensive development strategy that includes strengthening digital capacity, facilitating access to technology and infrastructure, developing financing schemes, strengthening collaboration with digital platforms, and developing sustainable assistance systems. The implementation of this strategy requires active collaboration between local government, private sector, academics, and MSME communities in building a supportive digital ecosystem.
INTERCULTURAL COMMUNICATION CHALLENGES IN DIGITAL COMMUNICATION: A GLOBAL PERSPECTIVE Loso Judijanto; Vera Aryani
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 1 (2025): JANUARY
Publisher : Adisam Publisher

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Linguistic differences and cultural norms are often a major source of misunderstanding and tension in digital interactions. Language barriers can reduce the effectiveness of information exchange, while differences in etiquette and communication styles can affect the quality of communication and coordination between cultures. Differences in access to technology also contribute to unequal participation in global digital communication. Therefore, concerted efforts are needed from technology providers and international organisations to create platforms that are more inclusive and responsive to cultural diversity. Improved cross-cultural education and digital literacy are key to addressing these challenges and supporting harmonious interactions online.
Co-Authors Henrian Stiawan Ika Lusiana Sari Loso Judijanto