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All Journal International Journal of Humanity Studies (IJHS) Journal Of World Science
Bramantoko, Beda
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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CODE-SWITCHING IN MULTILINGUAL ROVING PEOPLE’S CONVERSATIONS Bramantoko, Beda; Ardi, Priyatno
International Journal of Humanity Studies (IJHS) Vol 6, No 2 (2023): March 2023
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v6i2.4735

Abstract

This paper aims at analyzing the types of code-switching in the conversation of multilingual roving people, who move from one country to another country. The participants of this qualitative research were five multilingual roving people. Audio recordings and interviews were used to collect the data. The results reveal that the types of code-switching employed by the multilingual roving people were intra-sentential switching, inter-sentential switching, situational switching, and metaphorical switching. The researchers also found that the factors influencing the multilingual roving people in switching the codes included the speaker, interlocutors, changes in the situation because of the third person, and changes in the topic. The researchers concluded that the type of code-switching that appeared the most was intra-sentential switching and the most influencing factor why the participants did code-switching was the interlocutors.
The Influence of Experiential Marketing on Customer Loyalty Mediated by Customer Satisfaction Bramantoko, Beda; Maridjo, Herry
Journal of World Science Vol. 3 No. 1 (2024): Journal Of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i1.531

Abstract

The research aims to analyze the influence of Sense, feel, think, and act and relate to customer loyalty mediated by customer satisfaction. The research sample was 412 Uniqlo fast fashion customers using non-probability sampling techniques. The data collection technique uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) with the SmartPLS Version 4 application. The research results found that (1) sense and relate directly have a positive effect on customer loyalty, (2) feel, think, and act do not directly have an effect on customer loyalty, (3) sense and relate affect loyalty, partially mediated by job satisfaction, and (4) feel, think, and act have no effect on customer loyalty and are fully mediated by customer satisfaction. The influence of experiential marketing on customer loyalty mediated by customer satisfaction can predict success by more than ninety percent. This research has implications for understanding the factors that influence customer loyalty in the context of fast fashion, especially for Uniqlo. The research findings emphasize the significant direct influence of Sense and relate to customer loyalty, providing insight into the aspects that play an essential role in building and maintaining customer loyalty. Additionally, the mediating role of job satisfaction and customer satisfaction provides insight into the mechanisms underlying the relationship of experimental marketing elements with loyalty. Practically, these insights can guide marketers and managers in designing strategies to increase customer loyalty through targeted experimental marketing efforts.
Co-Authors Maridjo, Herry Priyatno Ardi, Priyatno