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All Journal Journal of Economics, Business, & Accountancy Ventura MODUS-Jurnal Ekonomi dan Bisnis JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Journal Of World Science
Maridjo, Herry
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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KEPUASAN KONSUMEN SEBAGAI MEDIASI PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS LAYANAN, KUALITAS PRODUK, DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG MIE GACOAN DI YOGYAKARTA Wijaya, Law, Shela Tania; Fridayani, Januari Ayu; Maridjo, Herry
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 12 No. 1 (2024)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v12n1.p35-56

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dampak langsung electronic word of mouth, kualitas layanan, kualitas produk, dan store atmosphere terhadap minat beli ulang. Serta untuk mengetahui peran kepuasan konsumen sebagai mediator dalam hubungan antara electronic word of mouth, kualitas layanan, kualitas produk, dan store atmosphere terhadap minat beli ulang. Sampel yang dipakai untuk penelitian ini yaitu 110 orang konsumen Mie Gacoan yang membeli produk Mie Gacoan secara dine in minimal 2 x dalam 3 bulan terakhir di cabang Mie Gacoan Daerah Istimewa Yogyakarta. Teknik pengambilan sampel dalam penelitian ini menggunakan non probability dengan metode purposive sampling. Analisis data yang dilakukan dalam penelitian ini menggunakan Partial Least Square (PLS) dengan WarpPLS 8.0. Hasil yang didapat dalam penelitian ini menunjukkan bahwa: 1) Electronic word of mouth secara langsung tidak berpengaruh terhadap minat beli ulang, 2) Kualitas layanan secara langsung tidak berpengaruh terhadap minat beli ulang, 3) Kualitas produk secara langsung berpengaruh terhadap minat beli ulang, 4) Store atmosphere secara langsung tidak berpengaruh terhadap minat beli ulang, 5) Kepuasan konsumen memediasi penuh (full mediation) pengaruh electronic word of mouth terhadap minat beli ulang, 6) Kepuasan konsumen memediasi penuh (full mediation) pengaruh kualitas layanan terhadap minat beli ulang, 7) Kepuasan konsumen memediasi sebagian (partial mediation) pengaruh kualitas produk terhadap minat beli ulang, 8) Kepuasan konsumen memediasi penuh (full mediation) pengaruh store atmosphere terhadap minat beli ulang. Penemuan baru dalam penelitian ini terletak pada pengungkapan bahwa, meskipun electronic word of mouth dan kualitas layanan tidak memiliki dampak langsung terhadap minat beli ulang, kepuasan konsumen menjadi perantara krusial yang menghubungkan keduanya secara menyeluruh.
The Influence of Experiential Marketing on Customer Loyalty Mediated by Customer Satisfaction Bramantoko, Beda; Maridjo, Herry
Journal of World Science Vol. 3 No. 1 (2024): Journal Of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v3i1.531

Abstract

The research aims to analyze the influence of Sense, feel, think, and act and relate to customer loyalty mediated by customer satisfaction. The research sample was 412 Uniqlo fast fashion customers using non-probability sampling techniques. The data collection technique uses a questionnaire. The data analysis technique uses Structural Equation Modeling (SEM) with the SmartPLS Version 4 application. The research results found that (1) sense and relate directly have a positive effect on customer loyalty, (2) feel, think, and act do not directly have an effect on customer loyalty, (3) sense and relate affect loyalty, partially mediated by job satisfaction, and (4) feel, think, and act have no effect on customer loyalty and are fully mediated by customer satisfaction. The influence of experiential marketing on customer loyalty mediated by customer satisfaction can predict success by more than ninety percent. This research has implications for understanding the factors that influence customer loyalty in the context of fast fashion, especially for Uniqlo. The research findings emphasize the significant direct influence of Sense and relate to customer loyalty, providing insight into the aspects that play an essential role in building and maintaining customer loyalty. Additionally, the mediating role of job satisfaction and customer satisfaction provides insight into the mechanisms underlying the relationship of experimental marketing elements with loyalty. Practically, these insights can guide marketers and managers in designing strategies to increase customer loyalty through targeted experimental marketing efforts.
Increased productivity and technical efficiency of rice farming with the System of Rice Intensification (SRI) method in Purworejo District, Central Java Maridjo, Herry; Mudayen, Y MV; Prihantoro, A Tri
Journal of Economics, Business, and Accountancy Ventura Vol. 19 No. 1 (2016): April - July 2016
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v19i1.535

Abstract

This study aims to determine whether there is a significant difference in productivity between organic and inorganic rice farming, whether there is a significant difference in technical efficiency between organic nd inorganic rice farming, and whether fertilizer costs, labor costs, arable land area, and the length of the use of System of Rice Intensification (SRI) have a significant effect on the organic rice production. The target of this research is the improvement of economic efficiency and organic rice farming productivity in Purworejo District, Central Java. To achieve this target, this study used SRI method. The population was all farmers of inorganic and organic rice farming in Purworejo District. The samples consist of 45 people from organic rice farmers and 45 people from inorganic rice farmers in Ringgit Village, Purworejo. They were collected by random sampling and the data were analyzed using descriptive analysis and quantitative analysis. Descriptive analysis was done by comparing all necesary activities in both organic and inorganic rice farming. The descriptive analysis concludes that there is a difference in terms of the selection of seeds, seedlings, seed treatment before sowing, planting and watering, fertilizing, weeding and pest control. Quantitative analysis is done using Analysis of Variance (ANOVA) and multiple linear regeresi. The quantitative analysis concludes that there is a significant difference in productivity between organic rice farming and inorganic rice farming. There is a significant difference in technical efficiency between organic rice farming and inorganic rice farming. Fertilizer costs, labor costs, arable land area, and the length of the use of SRI method have a significant effect on the organic rice production.
The Impacts of Fiscal Decentralization, Institutional Transformation, and Regional Revenue on Income Disparities between Provinces in Indonesia Mudayen, Yohanes Maria Vianey; Maridjo, Herry
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 3 (2017): December 2017 - March 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.878

Abstract

This study aims to determine the impacts of fiscal decentralization, institutional transformation, and regional revenue to the income disparity among the provinces in Indonesia. This study uses panel data with the number of runs 528 pieces of data that includes 33 provinces in Indonesia period 2000-2015. The data were taken from the Central Bureau of Statistics (BPS) and Bank Indonesia. They were analyzed using a multiple linear regression analysis. The results show that tax revenue sharing fund and natural resources revenue sharing fund impact positive and significant on the income disparity among the provinces in Indonesia, while the general allocation fund, special allocation fund, institutional transformation, and the local revenue do not significantly affect the income disparity among the provinces in Indonesia. Tax and natural resources revenue sharing fund are actually exacerbating the gap of income distribution among regions in Indonesia. The implication of this study is that the government needs to review the allocation mechanism of General Allocation Fund, Special Allocation Fund, Tax Revenue Sharing Fund and Natural Resources Revenue Sharing Fund in order to serve as an instrument of fiscal capacity equalization of each region as well income distribution equalization among regions in Indonesia. The local government needs to continue improving the local revenue through the optimization of local tax revenue, regional retribution, profits of Regional Owned Enterprises, and other legitimate acceptances.
PENGARUH LINGKUNGAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN DIMODERASI OLEH KOMITMEN ORGANISASI Anandya, Yoana Maria; Fridayani, Januari Ayu; Maridjo, Herry
Modus Vol. 35 No. 2 (2023): Vol. 35 No. 2 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i2.7325

Abstract

This study aims to determine: (1) the effect of the work environment on employee performance at PT. Armada Finance; (2) the effect of motivation on employee performance at PT. Armada Finance; (3) the role of organizational commitment in moderating the influence of the work environment on employee performance at PT. Armada Finance, and; (4) the role of organizational commitment in moderating the effect of motivation on employee performance at PT. Armada Finance. The population in this study was all employees in the branch of PT. Armada Finance. The sampling technique used in this study is an area non probability sampling technique. The data were obtained by distributing questionnaires to 45 respondents. The data analysis used was Partial Least Square (PLS) with WarpPLS 8.0 application. The results of the study show that: (1) work environment influences employee performance; (2) motivation has no effect on employee performance; (3) in the form of a quasi-moderator, organizational commitment moderates (strengthens) the influence of the work environment on employee performance, and; (4) in the form of a homologiser-moderator, organizational commitment does not moderate the effect of motivation on employee performance. Keywords: organizational commitment; work environment; motivation; employee performance Penelitian ini bertujuan untuk mengetahui: (1) pengaruh lingkungan kerja terhadap kinerja karyawan di PT. Armada Finance; (2) pengaruh motivasi terhadap kinerja karyawan di PT. Armada Finance; (3) peran komitmen organisasi dalam memoderasi pengaruh lingkungan kerja terhadap kinerja karyawan di PT. Armada Finance, dan; (4) peran komitmen organisasi dalam memoderasi pengaruh motivasi terhadap kinerja karyawan di PT. Armada Finance. Populasi dalam penelitian ini adalah seluruh karyawan kantor cabang PT. Armada Finance. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik sampel non probabilitas area. Data diperoleh dengan membagikan kuesioner kepada 45 responden. Analisis data yang digunakan adalah Partial Least Square (PLS) dengan aplikasi WarpPLS 8.0. Hasil penelitian ini menunjukkan bahwa: (1) lingkungan kerja berpengaruh terhadap kinerja karyawan; (2) motivasi tidak berpengaruh terhadap kinerja karyawan; (3) komitmen organisasi memoderasi (memperkuat) pengaruh lingkungan kerja terhadap kinerja karyawan dengan bentuk quasi moderator, dan; (4) komitmen organisasi tidak memoderasi pengaruh motivasi terhadap kinerja karyawan dengan bentuk homologiser moderator. Kata kunci: komitmen organisasi; lingkungan kerja; motivasi; kinerja karyawan.
Co-Authors Anandya, Yoana Maria Bramantoko, Beda Januari Ayu Fridayani Prihantoro, A Tri Wijaya, Law, Shela Tania Wijayanti, Wiwid Y.M.V Mudayen