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All Journal Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Education Research Chalim Journal of Teaching and Learning
Indri, Dwi Bhakti
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Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Pemasaran Madrasah untuk Meningkatkan Jumlah Penerimaan Peserta Didik Baru di MA AL Karimi Asyari, Muhammad Hasan; Indri, Dwi Bhakti
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.1633

Abstract

Penelitian ini bertujuan untuk mengetahui proses pemasaran pendidikan di MA AL karimi tentang efektiftas strategi pemasaran komersial yang diadopsi sebagai langkah strategis menarik pesertadidik, dimulai dari, 1) proses analisis calon konsumen berdasarkan preferensi masyarakat terhadap lembaga pendidikan, dilanjutkan dengan 2) mempromosikan nilai pembeda yang dimiliki madrasah melalui komponen bauran pemasaran 4P. 3) analisis implikasi pemasaran terhadap penerimaan pesertadidik. Penelitian ini merupakan penelitian kualitatif deskriptif dengan metode studi kasus. Data dihasilkan dari proses wawancara, observasi dan dokumentasi, data disajikan seterusnya di tringaluasi berdasarkan teknik pengumpulandata. Hasil dari penelitian ini menunjukan bagaimana proses strategi pemasaran di MA AL Karimi yang sudah mengaplikasikan tahapan proses strategi pemasaran, dimulai dari Pertama, pemetaan segmentasi pasar dan penentuan pangsa pasar yang menghasilkan pemosisian madrasah sesuai dengan preferensi masyarakat, kedua, dalam tahapan promosi komponen nilai pembeda berdasarkan bauran pemasaran 4P di MA AL karimi secara umum telah memanfaatkan potensi madrasah .ketiga,dalam implikasi strategi pemasaran dalam meningkatkan jumlah pesertadidik, MA AL karimi terbukti mengalami peningkatan jumlah pesertadidik namun belum secara signifikan. Secara mendasar teori marketing komersial dapat diadopsi dalam melakukan promosi lembaga pendidikan artinya teori pemasaran bukan hanya berfungsi untuk menjual barang.
Strategi Pemasaran Madrasah untuk Meningkatkan Jumlah Penerimaan Peserta Didik Baru di MA AL Karimi Asyari, Muhammad Hasan; Indri, Dwi Bhakti
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.1633

Abstract

Penelitian ini bertujuan untuk mengetahui proses pemasaran pendidikan di MA AL karimi tentang efektiftas strategi pemasaran komersial yang diadopsi sebagai langkah strategis menarik pesertadidik, dimulai dari, 1) proses analisis calon konsumen berdasarkan preferensi masyarakat terhadap lembaga pendidikan, dilanjutkan dengan 2) mempromosikan nilai pembeda yang dimiliki madrasah melalui komponen bauran pemasaran 4P. 3) analisis implikasi pemasaran terhadap penerimaan pesertadidik. Penelitian ini merupakan penelitian kualitatif deskriptif dengan metode studi kasus. Data dihasilkan dari proses wawancara, observasi dan dokumentasi, data disajikan seterusnya di tringaluasi berdasarkan teknik pengumpulandata. Hasil dari penelitian ini menunjukan bagaimana proses strategi pemasaran di MA AL Karimi yang sudah mengaplikasikan tahapan proses strategi pemasaran, dimulai dari Pertama, pemetaan segmentasi pasar dan penentuan pangsa pasar yang menghasilkan pemosisian madrasah sesuai dengan preferensi masyarakat, kedua, dalam tahapan promosi komponen nilai pembeda berdasarkan bauran pemasaran 4P di MA AL karimi secara umum telah memanfaatkan potensi madrasah .ketiga,dalam implikasi strategi pemasaran dalam meningkatkan jumlah pesertadidik, MA AL karimi terbukti mengalami peningkatan jumlah pesertadidik namun belum secara signifikan. Secara mendasar teori marketing komersial dapat diadopsi dalam melakukan promosi lembaga pendidikan artinya teori pemasaran bukan hanya berfungsi untuk menjual barang.
Education Management for Islamic Teacher in the Digital Era: Integrating Innovation and Child Development Needs Cholid, Nur; Usman, Fadly; Indri, Dwi Bhakti; Kassim, Azman Haji; Masrukhin, Nuur Halimatus Saadiah; Rahmat, Rahmat; Sholihah, Maidatus
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2090

Abstract

The digital era has transformed the way children interact with the world, including in the context of early childhood education (ECE). This study examines the principles of sound early childhood education in the digital era, including the role of technology, social interaction, and the roles of educators and parents in supporting children's learning. Emphasis is placed on the importance of balancing technology use with the development of children's socio-emotional, cognitive, and motor skills. This study uses a quantitative descriptive approach utilizing the SAMR (Substitution, Augmentation, Modification, Redefinition) framework to evaluate technology integration in ECE learning in Mojokerto. Data were collected through a Likert-scale questionnaire from 55 ECE teachers and analyzed to determine the extent to which the implementation of technology supports learning transformation. This study also employed SEM-PLS to examine the respondents' answers and the relationships between variables. More respondents were needed for the SEM-PLS analysis because the study included more than three constructs. For the SEM PLS analysis, the sample consisted of 158 ECE teachers. The results indicate that, although challenges remain in the initial stages of substituting and redesigning learning, most teachers demonstrate a high acceptance of the use of innovative technology that supports child engagement. This study provides practical and conceptual insights for educators and policymakers in designing learning strategies that align with digital development and children’s developmental needs.
The Effectiveness of Flashcard Media in Improving Javanese Vocabulary Among Kindergarten A Students Indri, Dwi Bhakti; Ajeng Vika Faradina; Hany Aulia
Chalim Journal of Teaching and Learning Vol. 5 No. 2 (2025): Teaching and Learning
Publisher : Program S3 Pendidikan Islam Institut Pesantren KH. Abdul Chalim Pacet Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/cjotl.v5i2.2630

Abstract

This study is motivated by the low level of students’ ability to recognize Javanese vocabulary, mainly due to the lack of appropriate learning materials. To address this issue, flashcards were used to stimulate students’ interest and improve their recognition of Javanese vocabulary. This research employed a Classroom Action Research (CAR) design to improve Javanese vocabulary mastery among Kindergarten-A students using flashcards. The problem arose from monotonous, less varied learning conditions that were still dominated by lecture methods and unengaging instructional media. The study focused on two variables: Javanese vocabulary mastery as the dependent variable and the use of flashcards as the independent variable. The population comprised all 15 Kindergarten-A students at TK Nuruddinul Islam, selected through purposive sampling. The findings indicate an improvement in students’ vocabulary skills following the implementation of flashcards. In the pre-cycle stage, most students (60%) were classified as Fair, whereas the remainder were classified as Poor or Very Poor. In Cycle I, all students showed progress and reached the Fair category, with no students remaining in the lower categories. More significant progress was observed in Cycle II, in which six students (40%) achieved the Good category, and only one student continued to demonstrate limited ability. These results demonstrate that flashcards are effective learning aids for enhancing Javanese vocabulary mastery among Kindergarten-A students.
Co-Authors Ajeng Vika Faradina Asyari, Muhammad Hasan Fadly Usman Hany Aulia Kassim, Azman Haji Masrukhin, Nuur Halimatus Saadiah Nur Cholid, Nur Rahmat Rahmat Sholihah, Maidatus