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All Journal Journal of Management and Business Insight Rangkiang: Journal of Islamic Economics and Business
Rahmadani, Fauza
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Social Media in Developing UMKM Enterprises (Small and Medium Micro Enterprises) in Tanjung Raya District, Agam District Rahmadani, Fauza; S, Siska Febriyanti
Rangkiang: Journal of Islamic Economics and Business Vol. 2 No. 2 (2024): Islamic Economic
Publisher : Denisya Smart Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70072/rangkiang.v2i1.13

Abstract

The main problem in this study is the number of SMEs that are active in District of Tanjung Raya as many as 150 SMEs. In Tanjung Raya District there are various types of businessess such as typical Maninjau food, drinks, chips, patstries and so on. In this business, many MSME actors. To face this competition, there are several MSME business actors sell the same product and in the same location, resulting in competition between MSME actors. To face this competition, there are several MSME business actors who use social media to promote or introduce their products. Of the 150 active MSMEs, only 40 MSMEs use social media. The purpose of this study was to determine the use of social media in developing MSME businessess in Tanjung Raya. The type of research that the authors conducted was field research with qualitative methods to obtain data form the problems studied. Data collection techniques that the authors use are observation, interviews and documentation. The results of this study are thatdevelopment of MSME businesses that have used social media has in increased compared to before using social media. The social media used for promotion are Facebook, Instagram, WhatsApp. Promotion carried out by MSME business actors is to display photos and videos about the products being sold. It can be concluded that this social media really helps MSMEs in increasing income and having regular customers.
Green choices matter: Linking environmental concern and environmental knowledge to green purchase intention via customer attitude Mubaroq, Ikhwan; Rahmadani, Fauza
Journal of Management and Business Insight Vol. 3 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i2.1947

Abstract

Purpose-Increased attention to environmental issues has encouraged changes in consumer behavior in choosing more environmentally friendly products. However, green purchase intention is not only influenced by concern for the environment, but also by consumers' level of knowledge and their attitudes toward environmentally friendly products. This study aims to determine the influence of environmental concern and environmental knowledge on green purchase intention through customer attitude as a mediating variable. Methodology-The population in this study consists of Avoskin consumers in Indonesia, with a sample size of 120 respondents. The study used purposive sampling with several conditions. Data was collected by distributing questionnaires online. This study used Smart PLS 4.0 software to test the validity, reliability, and hypotheses of the research data. Findings-This study proves that environmental concern and environmental knowledge have a positive effect on green purchase intention and customer attitude. Customer attitude has a positive effect on green purchase intention. Furthermore, customer attitude partially mediates the positive effect of environmental concern and environmental knowledge on green purchase intention. Research Limitations-This study has limitations in terms of the number of respondents and the context of the research, which was conducted only on Avoskin consumers in Indonesia. Generalization of the findings to other skincare brands still needs to be further examined. Furthermore, this study only measures green purchase intention and does not observe actual green purchasing behavior of consumers. Novelty-This study offers novelty by positioning customer attitude as the main psychological mechanism that bridges the influence of environmental concern and environmental knowledge on green purchase intention within the integrative framework of the Theory of Planned Behavior and Knowledge-Based View. The novelty of this study also lies in its application to local skincare brands in Indonesia, which have been relatively understudied in the green purchase intention literature.
Co-Authors Mubaroq, Ikhwan S, Siska Febriyanti