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Fariadi , Herri
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Analysis Of Factors Affecting The Demand For Salted Fish On The Malabero Coast Of Bengkulu City Raditya , Zhazha Aura; Fariadi , Herri; Nurmalia , Ana Nurmalia
Multidisciplinary Journals Vol. 1 No. 4 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v1i4.611

Abstract

This research is motivated by the increasing demand for salted fish in Bengkulu City, to find out the factors that affect the demand for salted fish, this research was conducted. One of the areas famous for salted fish is the coastal area of Malabero Beach, Bengkulu City. The objectives in this study include (1) To determine the level of demand for salted fish on the coast of Malabero Beach, Bengkulu City. (2) To analyze what factors affect the demand for salted fish on the coast of Malabero Beach, Bengkulu City. This research was conducted at the stalls of salted fish sellers within the scope of Malabero Village. With a sample of 96 people who are salted fish consumers. Factors that are thought to affect salted fish demand consist of salted fish prices, chicken egg prices, number of family members, total family income, and consumer tastes. The data analysis used is with a Likert scale, and multiple linear analysis. The conclusions of this study are (1) the level of demand for salted fish on average 280.2 which is included in the moderate category. (2) factors that have a real effect on the demand for salted fish are family income, and consumer tastes.  
Channel Patterns And Margins Of Agroindustry Coffee Powder Cap Coffee In Dusundi Seluma District Putra, Prayudha Aerlangga; Fariadi , Herri; Andriani, Evi
Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i3.212

Abstract

One of the household agroindustry at Seluma regency is Coffee powder with brand Kopi Dusun at Desa Talang Benuang, Air Periukan subdistrict, Seluma regency. This business purpose is to fulfill the demand by consumers (market) and one of the household revenues for the producer of the coffee themselves. The purpose of this research is to find out the marketing channel patten and analyze the marketing margin of Kopi Dusun product at Seluma regency. Data analysis method used in this research is marketing channel and marketing margin analysis. From the research it can be found that the channel of coffee market in Seluma regency has 5 patterns, they are from agroindustry to distributors to retailer and to consumers. (2) From agroindustry to distributor to consumers. (3) From agroindustry to distributors and consumers directly come to distributors.(4) Retailers come to agroindustry and sell it to consumers. (5) Consumers directly comes to agroindustry. Marketing margin of the Kopi Dusun Product on Marketing channel I is product Kopi Dusun with weight (50gr) for RP. 3.000, weight (100gr) for Rp. 3.000 and weight (200gr) for Rp. 4.000. The margin for marketing channel II weight (50gr) for Rp. 2.000, weight (100gr) also Rp. 2.000 and for weight (200gr) for Rp. 2.000. Marketing Margin of Kopi Dusun onchannel pattern III for weigh (50gr) isRp 1.000, weight (100gr) also Rp 1.000 and for (200gr) is Rp 1.000. For marketing channel patten IV for weight (50gr) is Rp 3.000, weight (100gr) also Rp 3.000 and weight (200gr) for Rp 4.000. Marketing channel V with size (50gr) is Rp 0.000, weight (100gr) also Rp 0.000 dan for weight (200gr) for Rp 0.000.
Co-Authors Evi andriani, Evi Nurmalia , Ana Nurmalia Putra, Prayudha Aerlangga Raditya , Zhazha Aura