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Pengembangan Standar dan Pedoman Penilaian Soft Skill Perawat Riawan, Deffy Lettyzia; Chalidyanto, Dhazuly; Palupi, Aprilia Laksmi; Rahmawati, Nanda Annisa; Qualisa, Prafidina; Ongko, Tjindrawati; Yudhistira, Dhau' Atha
Journal of Telenursing (JOTING) Vol 6 No 2 (2024): Journal of Telenursing (JOTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/joting.v6i2.11222

Abstract

This study aims to develop standards and guidelines for assessing the soft skills of nurses at PHC Hospital Surabaya, in order to enhance professional interaction and the quality of patient care. A descriptive cross-sectional approach was used with stratified random sampling of nursing professionals actively involved in the Inpatient, Outpatient, and Medical units. Data collection included quantitative metrics from historical assessments, qualitative insights from Focus Group Discussions (FGD), and a literature review. The method used was a 360-degree evaluation, involving supervisors, colleagues, subordinates, and self-assessment. The results showed significant deficiencies in critical soft skills such as communication, teamwork, leadership, empathy, decision-making, and adaptability. The assessment revealed that no soft skills met the hospital's standards, with all scores below the 80% threshold considered very good. The highest levels of soft skills were observed in communication and interpersonal skills, though only 26.0% were rated as sufficient. The acronym "KOMPAK" (Teamwork, Communication, Empathy, Decision Making, Adaptability, Leadership) summarizes the core soft skills for evaluation. In conclusion, these findings highlight the need for targeted interventions and regular training to improve nurses' soft skills. The developed assessment indicators, based on PHC Hospital's core values and corporate culture, provide a robust framework for evaluating nursing staff proficiency. Keywords: Guidelines, Nursing, Patient Care, Soft Skills
How Is The Implementation of Social Media Marketing In The Hospital Industry? Rahmawati, Nanda Annisa; Kusumaningtyas, Warih; Korelia, Eka Rosina
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 3 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i3.938

Abstract

The hospital industry with a variety of increasingly strict government rules and increasing hospital choices creates tough competition. The purpose of this study is to find out how is the implementation of social media marketing in the hospital industry?. In private hospitals, a good marketing strategy is needed to continue to increase public trust. In the era of marketing 5.0 (technology with humanity) requires hospitals to continue to innovate in terms of services and technology. Social media marketing is one way to image the hospital in the eyes of the public. Marketing using social media has low capital and is easy to do. Delta Surya Hospital is one of the type C private hospitals in Sidoarjo that has applied the principles of social media marketing. The data was taken in November 2022 by analyzing the hospital's social media, namely Instagram, YouTube, and TikTok. The results of the data were compared with similar journals that already existed.