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Firdaus, Aldi
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Marketing Politik Calon Gubernur Kalimantan Tengah 2024: Analisis Konten Instagram: Political Marketing of Central Kalimantan Governor Candidate 2024: Instagram Content Analysis Firdaus, Aldi; Muksin, Nani Nurani
Anterior Jurnal Vol. 24 No. 1 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i1.8830

Abstract

This research was carried out to analyze the political marketing of the 2024 Central Kalimantan governor candidates, namely Willy Midel Yoseph, Nadalsyah Koyem, Agustiar Sabran, and Abdul Razak on Instagram social media. This research uses political marketing strategy theory which includes push, pull, and pass marketing which is applied to social media (Computer Mediated Communication) which consists of Selective Self-Presentation, Verbal clues or text messages, and Many-to-many communication. Data was obtained by conducting content analysis on Instagram social media accounts. The results of the research show that the four candidates for governor of Central Kalimantan in 2024 have delivered repeated messages on social media using informative and educative methods. In general, the political communication marketing strategy implemented is quite optimal because every candidate's post implements it, as seen on Push Marketing, First Candidate Willy Midel Yoseph created promotional content, Second Candidate Nadalsyah Koyem created collaborative content with Influencers, Third Candidate Agustiar Sabran created visual campaign content, and Fourth Candidate Abdul Razak created social activity content. At Pull Marketing, the four candidates uttered slogans explaining their vision and mission work programs, the first candidate, namely Tuh Iye Kalteng Harmonis, the second candidate, namely Kalteng Hebat, the third candidate, namely Kalteng Berkah Kalteng Maju, and the fourth candidate, is Kalteng Amanah. At Marketing Pass, the first candidate was promoted by the public, the second candidate was promoted by influencers, the third candidate was promoted by political figures, and the fourth candidate was promoted by community figures.
Analisis Komunikasi Organisasi pada Pengkaderan Pimpinan Cabang Ikatan Mahasiswa Muhammadiyah Palangka Raya: Analysis of Organizational Communication in the Leadership Training of the Palangka Raya Branch of the Muhammadiyah Students Association Firdaus, Aldi; Swarnawati, Aminah
Anterior Jurnal Vol. 24 No. 3 (2025): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v24i3.10269

Abstract

The Palangka Raya Muhammadiyah Student Association Branch Leadership experienced a gap in management since the 2023-2024 academic year. During the transition to the 2024-2025 period, the journey experienced changes. The prominent changes seen in the quantity and quality of members created a gap in running the organization, so that it became passive in the movement, resulting in a decrease in interest in cadre formation to become leaders who will manage in the 2024-2025 period. The study aims to analyze organizational communication in cadre formation between administrators and PC IMM Palangka Raya members. This study uses a qualitative approach with a descriptive type. Data collection techniques were carried out through interviews and documentation, with data validation techniques using triangulation. The informants were selected based on the author's view that the informant had knowledge and information regarding the problem the author was researching. The study results indicate that communication in the cadre formation in PC IMM Palangka Raya is internal and external. Where this form of internal communication provides freedom to convey information both from leaders to administrators, administrators to leaders, members to administrators, and members to leaders, while external communication is centered on PC IMM Palangka Raya as a forum for aspirations to convey between other commissariats according to the scope of the organization's duties. The cadre formation system in PC IMM Palangka Raya applies formal and informal cadre formation. However, the process by their administrators and representatives from each commissariat differs in developing members according to the organization's focus areas.
KOMUNIKASI ORGANISASI DALAM PENGKADERAN PADA ANGGOTA DEWAN PERWAKILAN MAHASISWA UNIVERSITAS MUHAMMADIYAH PALANGKA RAYA: Organizational Communication in Regeneration of Members Representative Council of Muhammadiyyah University of Palangka Raya Firdaus, Aldi
Pencerah Publik Vol. 12 No. 2 (2025): Pencerah Publik
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pencerah.v12i2.11876

Abstract

Komunikasi merupakan aktivitas dasar manusia. Dengan berkomunikasi, manusia dapat saling berhubungan satu sama lain dalam kehidupan sehari-hari. Harold Lasswell menyatakan bahwa cara terbaik dalam menggambarkan komunikasi adalah dengan menjawab pertanyaan- pertanyaan berikut: “Who Says What In Which Channel To Whom With What Effect?”, sehingga perlu dikaji dalam organisasi Dewan Perwakilan Mahasiswa Universitas Muhammadiyah Palangka Raya karena mengalami perubahan yang Signifikan. Penelitian bertujuan mengetahui komunikasi dalam pengaderan antara pengurus dan anggota yang dilakukan menjadi acuan peneliti untuk meneliti bagaimana proses komunikasi antara pengurus kepada anggota. Penelitian ini menggunakan pendekatan kualitatif dengan tipe deskriptif. Teknik pengumpulan data dilakukan dengan wawancara dan dokumentasi. Sementara itu, teknik pengabsahan data yang peneliti gunakan adalah triangulasi sumber, teknik, dan waktu. Pemilihan informan berdasarkan pandangan dari penulis bahwa informan tersebut memiliki pengetahuan, dan informasi mengenai masalah penulis teliti. Hasil penelitian menunjukkan bahwa komunikasi dalam pengaderan yang ada adalah komunikasi internal, dan external. Dimana bentuk komunikasi internal ini memberikan kebebasan untuk menyampaikan informasi baik itu dari pemimpin ke pengurus, pengurus ke pemimpin, anggota ke pengurus maupun anggota dengan pemimpin, sedangkan komunikasi External terpusat ke organisasi ini sebagai wadah aspirasi untuk menyampaikan antar lembaga lainnya sesuai dengan ranah tugas lembaga. Sistem pengaderan di organisasi ini menerapkan kaderisasi formal dan informal. Namun proses dari pengurus mereka dan perwakilan masing masing fakultas saja yang berbeda dalam mengkader anggotanya atau perwakilannya. Sehingga anggota di organisasi ini lebih optimal ketika menjadi pengurus Inti.
Komodifikasi “Citra” Calon Gubernur Kalimantan Tengah Di Instagram Menjelang Pemilihan Kepala Daerah 2024: Commodification of the "Image" of Central Kalimantan Governor Candidates on Instagram Ahead of the 2024 Regional Head Election Firdaus, Aldi; Harmonis; Muksin, Nani Nurani; Tria Patrianti
Anterior Jurnal Vol. 25 No. 2 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian untuk mengetahui citra calon gubernur Kalimantan Tengah 2024 di instagram, menganalisis komodifikasi citra dan faktor dinamika komodifikasi citra calon kandidat di instagram. Penelitian menggunakan teori Ekonomi Politik Komunikasi Vincent Mosco dengan gagasan Komodifikasi Isi menganalisis postingan kandidat di instagram. Metode penelitian yang digunakan yaitu deskriptif kualitatif memanfaatkan teknik analisis isi (Content Analysis) melalui pengumpulan data dokumentasi, observasi dan wawancara. Hasil penelitian menunjukan : Pertama, unggahan keempat calon gubernur memiliki komponen citra dalam postingannya meliputi persepsi, konseptual, dan sikap dengan aspek kesadaran, tindakan, penerimaan, dan sikap. Dalam unggahan Instagram pada kandidat menampilkan citra melalui perkenalan diri, program kerja serta keakraban dengan tokoh masyarakat, keakraban masyarakat, serta kolaborasi dengan influencer; Kedua, terdapat komodifikasi citra dari setiap konten calon gubernur yaitu adanya postingan yang memberikan pemahaman kepada pengguna instagram, adanya reaksi atau komentar dari pengguna instagram lainnya seperti Willy mendapat reaksi 342 like, Nadalsyah mendapat 417 like, Agustiar mendapat 4.828 like, Razak mendapat 544 like; Ketiga, terdapat berbagai dinamika pada setiap kandidat, untuk mengoptimalkan Instagram sebagai wadah komodifikasi disesuaikan berdasarkan kekuatan dan tantangan yang dimiliki, bertujuan untuk penyebaran konten, pencitraan, interaksi audiens, dan efisiensi biaya kampanye
Co-Authors Harmonis Nani Nurani Muksin Swarnawati, Aminah Tria Patrianti