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All Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
M.Naufal Afif
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Religion Arts Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan UMKM Desa Gongsol Melalui Digitalisasi Pemasaran M.Naufal Afif; Qaulan Raniyah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 4 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i4.352

Abstract

KKN Mandiri in Gongsol Village, Merdeka District, Karo Regency, aims to empower the community through the digitalization of MSME marketing. The implemented programs include entrepreneurship socialization, savings education, and the introduction of social media as a marketing tool. Using observation and documentation methods, students identified local potential and designed programs tailored to the community's needs. This activity successfully increased community participation and had a positive impact on their well-being and quality of life. Despite facing challenges such as low participation and weather factors, this KKN successfully strengthened MSME potential and contributed sustainably to the development of Gongsol Village
Co-Authors Qaulan Raniyah