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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Mela Carisa
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Sosialisasi Pentingnya Menabung Pada Anak Usia Dini di Desa Gongsol Kecamatan Merdeka Kabupaten Karo Mela Carisa; Adinda Wizurai Siregar; Amellya Ade Rewina Br Sibarani
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 4 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i4.367

Abstract

This community service activity aims to increase awareness and understanding of early childhood children regarding the importance of saving, especially in facing financial challenges in the future. This program is implemented in Gongsol Village, Merdeka District, Karo Regency, and involves children and parents as the main participants. Through an approach that includes socialization, mentoring, and evaluation, this activity focuses on developing savings habits from an early age as part of basic financial literacy. The methods used in this program include initial surveys, interviews, direct socialization, and the creation of educational media in the form of creative piggy banks to motivate children to be more enthusiastic about saving. The results of this activity show a significant increase in children's understanding of the concept of saving, its benefits, and how to do it effectively. In addition, this program also educates parents about the importance of supporting children in forming savings habits from an early age, in order to prepare them for financial challenges in the future. This socialization has been proven to be able to form a more positive mindset regarding financial management in children, teaching them discipline, responsibility, and independence in managing their pocket money. This program is also expected to be integrated into the school curriculum in the village, to strengthen the habit of saving as part of character education and financial literacy. With ongoing support from various parties, including schools and families, the habit of saving from an early age can be the foundation for the financial stability of individuals and society as a whole.
Strategi Pemasaran dan Target Pasar dalam Meningkatkan Daya Saing UMKM : (Studi Kasus Pada Pisang Coklat Meler UMSU) Revita Sari; Mela Carisa
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 1 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i1.4802

Abstract

MSMEs are expected to be responsive and able to understand the market so they can survive in competition. Basically, marketing strategy is a way to show the superiority of a product which aims to win sustainable marketing competition for both goods and service production companies. One of the MSMEs that runs this business is Meler Chocolate Bananas. The problem formulation for this research is: What is the marketing strategy and target market carried out by Meler Chocolate Banana MSMEs to increase the competitiveness of their business? This research aims to determine the marketing strategy and target market for Meler Chocolate Banana MSMEs in increasing their business competitiveness. It is hoped that this research will have theoretical and practical benefits that will help in implementing marketing strategies and market targets in increasing business competitiveness. This research uses a type of descriptive qualitative research, where the sample determination technique uses a purposive sampling method, the researcher analyzes the data by conducting Data Reduction, Data Display, SWOT Analysis, and Drawing Conclusions. The impact of marketing strategies in increasing the competitiveness of Piscok Meler MSMEs, through appropriate marketing strategies increases the competitiveness of brown banana businesses by dividing the market into smaller segments. So companies can identify customer groups that have similar needs and characteristics.
Co-Authors Adinda Wizurai Siregar Amellya Ade Rewina Br Sibarani Revita Sari