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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Master Manajemen Jurnal Manajemen Kewirausahaan dan Teknologi
Oktaviani Putri Dita
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Tanggung Jawab Etis Penggunaan Artificial Intelligence Di Tanah Pendidikan: Formulasi Paradigma Baru Untuk Teknologi Otonom Oktaviani Putri Dita; Radittya Mahasputra Antara; Agung Winarno
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 1 No. 4 (2024): December : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v1i4.388

Abstract

This study examines the application of Immanuel Kant's ethical principles in the use of autonomous technology based on Artificial Intelligence (AI) in the academic domain. AI technology has significantly impacted academic efficiency and innovation but has also raised serious ethical challenges, such as algorithmic bias, dependency on technology, and threats to privacy and transparency. Using a Kantian ethical approach, this research identifies key issues and proposes an ethical framework that places justice, transparency, and respect for human dignity at the core of the design and implementation of autonomous technologies. The findings indicate that algorithmic bias can exacerbate academic inequities, while excessive reliance on AI risks diminishing the critical and creative capabilities of academics. Additionally, privacy and accountability in the management of academic data emerge as major concerns requiring ethically grounded policy interventions. This study also highlights the need for a new paradigm ensuring that autonomous technologies uphold humanistic values in academic settings, such as inclusivity, intellectual autonomy, and justice.
Tanggung Jawab Etis Penggunaan Artificial Intelligence di Tanah Pendidikan: Formulasi Paradigma Baru Untuk Teknologi Otonom Oktaviani Putri Dita; Radittya Mahasputra Antara; Agung Winarno
Master Manajemen Vol. 3 No. 2 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i2.816

Abstract

This study examines the application of Immanuel Kant's ethical principles in the use of autonomous technology based on Artificial Intelligence (AI) in the academic domain. AI technology has significantly impacted academic efficiency and innovation but has also raised serious ethical challenges, such as algorithmic bias, dependency on technology, and threats to privacy and transparency. Using a Kantian ethical approach, this research identifies key issues and proposes an ethical framework that places justice, transparency, and respect for human dignity at the core of the design and implementation of autonomous technologies. The findings indicate that algorithmic bias can exacerbate academic inequities, while excessive reliance on AI risks diminishing the critical and creative capabilities of academics. Additionally, privacy and accountability in the management of academic data emerge as major concerns requiring ethically grounded policy interventions. This study also highlights the need for a new paradigm ensuring that autonomous technologies uphold humanistic values in academic settings, such as inclusivity, intellectual autonomy, and justice.
SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST Oktaviani Putri Dita; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The digital technology transformation has revolutionized marketing practices, with digital marketing, product innovation, and customer engagement emerging as key determinants in shaping repurchase intention. The mediating role of brand trust in the complex relationships among these variables remains relatively underexplored in the literature. This study aims to examine these relationships through a Systematic Literature Review (SLR) approach, focusing on articles from reputable international journals published between 2019 and 2024. The findings indicate that digital marketing enhances brand awareness, customer experience, and brand trust, all of which collectively contribute to repurchase decisions. Product innovation has been shown to strengthen customer loyalty, though its effectiveness is significantly influenced by the degree of customer involvement in the innovation process. Customer engagement, particularly in digital commerce and social media contexts, plays a central role in driving repurchase intention, with brand trust acting as a mediator that reinforces this relationship. These findings expand the theoretical foundations of the Theory of Planned Behavior (TPB), the Stimulus-Organism-Response (S-O-R) model, and Brand Relationship Theory by emphasizing the importance of the interaction between customer engagement and brand trust in fostering long-term loyalty. From a practical perspective, this study highlights the urgency of adopting data-driven marketing strategies, personalized digital experiences, and innovation that incorporates customer participation. Although limited to secondary data, this research provides relevant contributions to both academia and industry practices. Further studies are recommended to empirically test the causal relationships among variables and assess the influence of demographic and regulatory factors on brand trust formation in the digital marketing era.
Co-Authors Budi Eko Soetjipto Ludi Wisnu Wardhana Radittya Mahasputra Antara