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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Ludi Wisnu Wardhana
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Optimalisasi Jiwa Kewirausahaan Guru-Guru Madrasah Aliyah Negeri Kota Mojokerto Melalui Workshop Edupreneurship Berbasis Teknologi Digital Imam Bukhori; Ludi Wisnu Wardhana; Elfia Nora
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 4 (2023): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i4.166

Abstract

Entrepreneurship related to education is very much and can be realized by practitioners in the field of education and academics, so that they can transfer their knowledge to students related to entrepreneurship. One way that can be realized by the school is to apply entrepreneurship-based subjects, by instilling the value of an entrepreneurial spirit, and application by inviting students to practice directly in trying entrepreneurship related to Education, including as a reception service for typing proposals or reports, application or web development services, and can also be as an Education tour planner, become content creators, educational institutions, and others. Based on the description of the situation analysis and observations that have been made to the partner place in the implementation of this community service, the partner's problems are formulated as follows: 1) There is still a lack of understanding of teachers and schools about the importance of edupreneurship applied in learning in schools, and there is still a lack of knowledge about the type of eduprenuership, 2) The need to develop knowledge and practice of digital technology-based eduprenuership to teachers in schools. Based on the results of interviews and discussions with partners, to overcome partner problems, the methods that will be implemented in this community service activity are: 1) Providing education about the importance of edupreneurship applied in learning in schools, and still lack knowledge about the type of eduprenuership, 2) Providing assistance and guidance, edupreneurship practices related to digital technology to teachers. The results of this community service are 1) Madrasah Aliyah Negeri Kota Mojokerto teachers can pour creative ideas in entrepreneurship that can be applied by teachers and students in schools and poured into business design, 2) Through the practice and assistance provided, teachers can already practice digital marketing using online applications.
SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS Early Harison Mahardhika; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The digital transformation has fundamentally reshaped the dynamics of consumer shopping behavior, wherein financial literacy, the adoption of digital payment systems, and promotional strategies play a central role in shaping purchase decisions and consumption loyalty. This study aims to systematically synthesize the interrelations among financial literacy, digital payment adoption, and promotional strategies in influencing consumer shopping behavior, with purchase decision serving as an intervening variable. The approach employed is a Systematic Literature Review (SLR), screening literature from the Scopus database over the 2019–2024 period. Inclusion criteria comprise scholarly articles utilizing quantitative, qualitative, bibliometric, or conceptual methodologies. Following the selection process, a total of 93 articles were analyzed using thematic synthesis techniques. The primary findings from this synthesis include: (1) financial literacy reduces impulsive consumption tendencies and promotes rational decision-making; digital payment adoption enhances consumer trust, efficiency, and loyalty; promotional strategies delivered through social media, sustainability values (green values), gamification, and virtual reality (VR) marketing foster emotional engagement and behavioral intention to shop; and (2) purchase decision acts as a mediating variable that bridges the influence of various marketing stimuli on shopping behavior. This review reinforces the theoretical foundation of the cognitive-affective approach to consumer behavior and provides practical implications for the development of marketing strategies grounded in literacy, technology, and sustainability. Managerial implications include the design of financial education programs, personalization of digital promotions, and the strengthening of trust- and experience-based digital payment systems.
SYSTEMATIC REVIEW OF THE INFLUENCE OF DIGITAL MARKETING, PRODUCT INNOVATION, AND CUSTOMER ENGAGEMENT ON REPURCHASE INTENTION THROUGH BRAND TRUST Oktaviani Putri Dita; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The digital technology transformation has revolutionized marketing practices, with digital marketing, product innovation, and customer engagement emerging as key determinants in shaping repurchase intention. The mediating role of brand trust in the complex relationships among these variables remains relatively underexplored in the literature. This study aims to examine these relationships through a Systematic Literature Review (SLR) approach, focusing on articles from reputable international journals published between 2019 and 2024. The findings indicate that digital marketing enhances brand awareness, customer experience, and brand trust, all of which collectively contribute to repurchase decisions. Product innovation has been shown to strengthen customer loyalty, though its effectiveness is significantly influenced by the degree of customer involvement in the innovation process. Customer engagement, particularly in digital commerce and social media contexts, plays a central role in driving repurchase intention, with brand trust acting as a mediator that reinforces this relationship. These findings expand the theoretical foundations of the Theory of Planned Behavior (TPB), the Stimulus-Organism-Response (S-O-R) model, and Brand Relationship Theory by emphasizing the importance of the interaction between customer engagement and brand trust in fostering long-term loyalty. From a practical perspective, this study highlights the urgency of adopting data-driven marketing strategies, personalized digital experiences, and innovation that incorporates customer participation. Although limited to secondary data, this research provides relevant contributions to both academia and industry practices. Further studies are recommended to empirically test the causal relationships among variables and assess the influence of demographic and regulatory factors on brand trust formation in the digital marketing era.
A SYSTEMATIC LITERATURE REVIEW ON THE IMPACT OF INCLUSIVE MANAGEMENT ON ORGANIZATIONAL PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT Ranny Fitria Puspitasari; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study systematically reviews 71 scholarly articles from the past five years in the Scopus database (Q1–Q4) that examine the relationship between inclusive management—which includes diversity management, equality policies, and inclusion initiatives—and organizational performance, with employee engagement as a mediating variable. Using a Systematic Literature Review approach and thematic analysis, the findings reveal that DEI (diversity, equity, inclusion) practices significantly enhance organizational effectiveness, efficiency, innovation, and sustainability. Diversity management strengthens decision-making and innovation; equality policies promote accountable governance and distributive justice; and inclusion initiatives foster collective participation and employee loyalty. Employee engagement serves as a mediating factor linking DEI practices to performance at both individual and institutional levels. The study develops an integrative conceptual model and identifies directions for future research, including contextual frameworks and longitudinal approaches. These insights offer a strategic foundation for formulating inclusive, equitable, and sustainable management policies.
SYSTEMATIC REVIEW OF THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE INTENTION THROUGH CUSTOMER SATISFACTION Vidya Damayanti; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

Consumer behavior in shaping purchase intention has become a primary focus in modern marketing literature. This study employs the Systematic Literature Review (SLR) method to analyze 82 articles published over the past five years, examining the influence of brand image, product quality, price, and promotion on purchase intention, with customer satisfaction as the main mediating variable. The findings indicate that all four variables significantly affect purchase intention, both directly and indirectly through customer satisfaction. Brand image and customer satisfaction emerge as central affective elements, while product quality and price are increasingly perceived through symbolic and psychological interpretations. Promotion has transformed into an engagement-oriented channel focused on value creation. This study reinforces classical theories while proposing an integrative multi-path interaction model, contributing theoretically to the contemporary framework of consumer behavior and offering practical implications for marketing strategies centered on engagement, value creation, and customer satisfaction.
A SYSTEMATIC LITERATURE REVIEW ON THE INFLUENCE OF SKILLS, DISCIPLINE, AND MOTIVATION ON EMPLOYEE PERFORMANCE THROUGH REWARD AND PENALTY SCHEMES Ramandhita Dwi Pranata; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study explores the relationship between skills, work discipline, and motivation on employee performance, with a reward–penalty scheme as a mediating variable. A Systematic Literature Review (SLR) based on the PRISMA 2020 protocol was conducted, analyzing 36 Scopus-indexed articles published in the last five years. The results show that technical, digital, and interpersonal skills, along with work discipline and motivation, significantly influence performance. Discipline represents strategic behavior, while motivation acts as a psychological catalyst. The reward–penalty scheme mediates the relationship between personal factors and productivity. The study highlights an integrative trend in human resource management. Identified gaps include the lack of a comprehensive conceptual model, limited longitudinal studies, and minimal exploration of non-financial rewards and organizational culture. These findings reinforce Self-Determination Theory, Resource-Based View, and Behavioral Reinforcement Theory, while offering practical insights for developing competency systems, value-based discipline, and adaptive incentives.
A SYSTEMATIC REVIEW: THE INFLUENCE OF AGILITY, HUMAN RESOURCE FLEXIBILITY, AND ADAPTIVE LEADERSHIP ON EMPLOYEE RESILIENCE THROUGH PSYCHOLOGICAL CAPITAL Ig Jarot Febri Setyo Wibowo; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

Employee resilience has emerged as a strategic issue within the dynamics of modern organizations, which are increasingly marked by uncertainty and complex work-related pressures. This study aims to systematically synthesize recent literature on the influence of organizational agility, flexible human resource management, and adaptive leadership in fostering employee resilience, while also exploring the mediating role of psychological capital (PsyCap) as a key psychological mechanism. The method employed is a Systematic Literature Review (SLR), analyzing 32 scholarly articles from Scopus-indexed journals (Q1–Q4) published within the last five years. The findings reveal that structural agility, flexible HRM systems, and adaptive leadership collectively enhance workforce resilience through psychological empowerment and the development of individual psychological capital. PsyCap functions as a transitional mechanism that bridges organizational structures with personal adaptive capacity. Furthermore, this review identifies emerging thematic trends, such as the integration of agility–resilience–customer outcomes, and highlights theoretical gaps, particularly in multi-level and cross-sectoral approaches. The contribution of this study lies in the development of an integrative conceptual framework, combining structural, systemic, and psychological factors as the primary determinants of employee resilience, while offering strategic managerial recommendations for designing resilient and adaptive HRM systems. Another key implication is that strengthening internal organizational resilience has a significant impact on customer loyalty through improved service quality and employee resilience.
SYSTEMATIC REVIEW OF THE INFLUENCE OF TALENT MANAGEMENT, CAREER DEVELOPMENT OPPORTUNITIES, AND POSITIVE WORK ENVIRONMENT ON ORGANIZATIONAL COMMITMENT THROUGH JOB SATISFACTION Witjaksono Adi Pangestu; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This article presents a systematic literature review (SLR) to analyze the relationship between talent management, career development opportunities, and a positive work environment on organizational commitment, with job satisfaction as a mediating variable. The study was conducted by selecting articles from reputable journals in the Scopus database (Q1–Q4) published between 2019 and 2024. The synthesis of results indicates that strategic talent management, inclusive career systems, and a supportive work environment contribute significantly to strengthening employees' affective loyalty. These findings confirm that job satisfaction is not merely an end result but serves as a key mediator bridging the influence of organizational stimuli on employee commitment. The developed conceptual model expands the application of Herzberg’s Two-Factor Theory and Social Exchange Theory within an evidence-based integrative framework. This study offers theoretical and practical contributions to the development of adaptive, sustainable, and well-being-oriented human resource management policies.
Co-Authors Budi Eko Soetjipto Early Harison Mahardhika Elfia Nora, Elfia Ig Jarot Febri Setyo Wibowo Imam Bukhori Oktaviani Putri Dita Ramandhita Dwi Pranata Ranny Fitria Puspitasari Vidya Damayanti Witjaksono Adi Pangestu