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All Journal Journal Informatic, Education and Management (JIEM) Indonesian Journal Economic Review (IJER)
Hijriatin, Maudi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Analysis of Digital Marketing Strategies in MSMEs in Banda Aceh to Increase Competitiveness in the Post-Pandemic Era Wanda, Edi; Maulidar; Hijriatin, Maudi
Indonesian Journal Economic Review (IJER) Vol. 4 No. 2 (2024): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v4i2.424

Abstract

Digital transformation has become one of the main challenges for Micro, Small and Medium Enterprises (MSMEs) in Indonesia, especially in dealing with post-pandemic market dynamics. This study aims to analyze the digital marketing strategies implemented by MSMEs in Banda Aceh in order to increase competitiveness in the digital era. The research method used is a descriptive method with a quantitative approach. Primary data was collected through a survey of 50 MSME players who actively use digital platforms, such as social media, marketplaces, and business applications. Secondary data was obtained from related agency reports and literature studies. The results showed that the majority of MSMEs in Banda Aceh have utilized social media, such as Instagram and WhatsApp Business, as the main channel for digital marketing. The most commonly used strategies include visual promotional content, time-based discounts and direct interaction with customers. However, significant challenges remain, such as limited understanding of technology, limited marketing budgets, and low utilization of customer data for consumer behavior analysis. This study concludes that the adoption of digital marketing can significantly improve MSME competitiveness, especially in expanding market reach and increasing customer loyalty. Strategic recommendations include improving digital literacy through training, utilizing analytics tools to understand consumer behavior, and collaborating with local communities to strengthen business networks. The findings are expected to provide practical contributions for MSME players in Banda Aceh as well as a reference for policy makers in supporting digital transformation in the MSME sector.
Data Security Analysis in Electronic Health Information Systems Adi Ahmad; Yusmanidar; Hastuti, Juria; Hijriatin, Maudi; Sarno
Journal Informatic, Education and Management (JIEM) Vol 7 No 1 (2025): FEBRUARY
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v7i1.107

Abstract

This study aims to analyze data security in electronic health information systems (EHIS). With the increasing use of information technology in healthcare, data security issues are becoming increasingly important given the sensitivity of medical information. The research methodology involved an in-depth literature review as well as case study analysis on several hospitals that have implemented SIKE. Data analysis techniques included evaluation of system vulnerabilities, identification of potential threats, and assessment of data protection mechanisms in place. The results showed that despite various efforts to improve data security, there are still many vulnerabilities that can be exploited by irresponsible parties. The main threats include cyberattacks, data leakage, and unauthorized access. In addition, this study found that the implementation of security protocols such as data encryption, multi-factor authentication, and regular audits can significantly reduce these risks. However, this research has several limitations, including a limited sample of case studies that may not represent the entire SIKE landscape in Indonesia and limited access to internal hospital data. Nonetheless, this research makes a significant contribution in providing practical recommendations for SIKE managers to improve data security, as well as a basis for further research in this area.
Co-Authors Adi Ahmad Hastuti, Juria Maulidar Sarno . Wanda, Edi Yusmanidar