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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Syafri, Lili
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

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SOSIALISASI PENINGKATAN DAYA SAING UMKM OLAHAN KERIPIK SINGKONG RASA GURIH PEDAS MELALUI KEMASAN DAN DIGITAL MARKETING MBKM PROGRAM KKN TEMATIK DI DESA PETANANG Nauly, Akta Dia; Pebianti, Alpina; Cahyani, Mitha; Hertati, Lesi; Hendarmin, Rum; Syafri, Lili; Munandar, Aris
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v1i4.325

Abstract

One of the problems that makes the competitiveness of MSMEs is still low is the limited ability of business actors in doing marketing. This community service activity is carried out to introduce cassava chips MSME products to a wider market, increase MSME competitiveness through the use of digital marketing. In this service, the method used to solve problems is to provide counseling, training, and assistance to MSME actors who become partners. This activity was carried out in stages over 2 months. From the activities that have been carried out, partners understand enough about the concept of digital marketing and are able to use the internet to do marketing. The increased ability of partners in marketing is expected to help partners to gain a wider market and increase the competitiveness of partners as MSME actors.
PKM PENGEMBANGAN PRODUK LOKAL SINGKONG MENJADI KERIPIK SINGKONG RASA BALADO KHAS DESA PETANANG PROGRAM MBKM KKN TEMATIK Sari, Desti Rahma; Shellamitha, Dinda; Pratama, Yopan; Hertati, Lesi; Hendarmin, Rum; Syafri, Lili; Munandar, Aris
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.326

Abstract

Petanang Village is located in the Muara Enim Regency of South Sumatra Province. It is one of the communities in the Lembak District. The land around Petanang Village is suitable for the cultivation of cassava plants. Producing goods that have been processed is one way to make the most of this potential. At the moment, numerous processed products made from the primary ingredient of cassava are available in Petanang Village. These items include chips, sweet potato crackers, and class. In this PKM activity, we want to develop local products from the Petanang village by going through several stages, the first stage being the preparation and survey stage, the second stage being the implementation stage, and finally the evaluation stage of some of these stages, we decided to make cassava chips because in this Petanang village, no one has sold them because cassava chips are easily tough, which is why we want to develop cassava chips that are crispy and not tough.
Co-Authors Aris Munandar Cahyani, Mitha Hendarmin, Rum Lesi Hertati, Lesi Nauly, Akta Dia Pebianti, Alpina Pratama, Yopan Sari, Desti Rahma Shellamitha, Dinda