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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF SCIENCE AND SOCIAL RESEARCH Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Meta, Williya
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary

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PELATIHAN PEMETAAN AKTIVITAS BISNIS MENGGUNAKAN BUSINESS MODEL CANVAS BAGI USAHA KECIL DAN MENENGAH KELURAHAN KEDUNG SARI KECAMATAN SUKA JADI KOTA PEKANBARU Arafat A., Lathif; Meta, Williya; Meilisa, Meilisa
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1487

Abstract

This service aims to improve the competitiveness of Small and Medium Enterprises (SMEs) in Kedung Sari Village, Sukajadi District, Pekanbaru City, through Business Model Canvas (BMC) training. The programme involved 35 participants from various sectors, who were given intensive training and mentoring on the nine components of BMC, such as customer segments, value proposition, and revenue streams. The methods used included initial coordination, theoretical training, and practical mentoring sessions on BMC development. Evaluation results showed that participants' understanding of the BMC improved in designing a more structured business model and a more effective strategy, although some still needed support for consistent implementation. The training had a positive impact on the development of local SMEs and recommends a more in-depth follow-up programme in the application of digital marketing strategies and business mapping to ensure the sustainability of improved business competitiveness.
The Impact of Uncertainty and Macroeconomic on Income Inequality in Indonesia A, Lathif Arafat; Meilisa, M; Meta, Williya
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 12 No 1 (2025): April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v12i1.11913

Abstract

One of the causes of income inequality is uncertainty shocks. These shocks impact the broader macroeconomy, which, in turn, aff ects inequality. This study examines income inequality in Indonesia, aff ected by global and macroeconomic uncertainties, by using the ARDL and ECM co-integration bound tests to analyze both long-term and short-term relationships over the period from 1991 to 2021. The results of the study indicate a long-term eff ect of global uncertainty on income inequality in Indonesia. Additionally, both long-term and short-term variables, such as unemployment and income, also infl uence income inequality in Indonesia.
Dampak Reputasi Underwriter,Underpricing Dan Financial Leverage Terhadap Kinerja Initial Public Offering (IPO) A, Lathif Arafat; Meta, Williya; Meilisa
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.1967

Abstract

This study aims to analyze the impact of underwriter reputation, underpricing, and financial leverage on the stock performance of Initial Public Offerings (IPOs) in the Indonesian capital market. Using a quantitative approach, data from companies that conducted IPOs in 2023 were analyzed through multiple linear regression to examine the influence of these three independent variables on IPO performance. The results indicate that both underwriter reputation and financial leverage have a significant impact on long-term IPO stock performance. Reputable underwriters are proven to reduce underpricing and enhance investor confidence. Conversely, underpricing was found to have no significant effect on IPO stock performance. These findings offer valuable insights for companies planning to go public, emphasizing the importance of selecting a reputable underwriter and managing financial leverage to improve stock performance in Indonesia’s capital market. Keywords: Initial Public Offer, Reputasi Underwriter, Underpricing, Financial Leverage
PENGARUH IKLAN MEDIA SOSIAL TERHADAP MINAT PEMBELIAN DENGAN VARIABEL INTERVERNING PERSEPSI KONSUMEN PADA OBJEK PRODUK BEAUTY & SKIN CARE EMINA PLATFORM E-COMMERCE Alvi, Alvi; Meta, Williya; Setyorini, Dian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4148

Abstract

Abstract: The trend of online shopping in Indonesia shows significant growth potential, with beauty products accounting for one of the largest proportions of transactions. The second-largest group of online buyers consists of adolescents aged 18 to 25, aligning with the target market of EMINA products, which are specifically aimed at young consumers. This study aims to analyze the influence of advertising on consumer purchase intention of EMINA beauty & skin care products on e-commerce platforms, with consumer perception serving as an intervening variable. The sampling technique used in this study is snowball sampling, involving 66 female respondents aged 18 to 25 in the city of Pekanbaru. The research applies a quantitative method using multiple linear regression analysis processed through Smart PLS version 4.0. The results of the study show that: (1) Social media advertising has a positive and significant influence on consumer perception by 46.5%, with the remaining 53.5% influenced by other factors; (2) Advertising has a positive and significant influence on purchase intention by 88.2%, with 11.8% influenced by other factors; (3) Consumer perception has a positive and significant influence on purchase intention by 50%, with the remaining 50% influenced by other factors; and (4) The influence of social media advertising on purchase intention is direct, and consumer perception does not serve as a mediating variable in the case of EMINA Beauty & Skin Care products on e-commerce platforms.Keyword: Emina, Social Media Advertising, Purchase Intention, Consumer Perception.Abstrak: Trend belanja online di Indonesia memiliki potensi pertumbuhan besar, salah satu proporsi transaksi terbesar ialah produk kecantikan, jumlah pembeli transaksi online terbesar kedua kategori remaja (usia 18 s.d 25 tahun) hal ini sejalan dengan target konsumen produk EMINA untuk anak remaja. Pada penelitian ini bertujuan untuk melakukan analisis pengaruh advertising terhadap minat beli konsumen pada produk EMINA beauty & skin care di platform e-commerce melalui persepsi konsumen sebagai variable interverning. Metode pengambilan sample penelitian menggunakan tekhnik Snowball sampling pada 66 orang responden wanita usia 18 s.d 25 tahun kota pekanbaru. Metode penelitian ini menggunakan analisis kuantitatif regresi linier berganda menggunakan alat pengelohan Smart PLS versi 4.0. Hasil penelitian menunjukkan bahwa 1). Iklan Media Sosial berpengaruh positif dan signifikan terhadap Persepsi Konsumen sebesar 46,5% dan sisanya dipengaruhi oleh faktor lain, 2) Advertising Berpengaruh positif dan signifikan terhadap Minat Pembelian sebesar 88,2% dan sisa 11,8% dipengaruhi oleh faktor lainnya dan, 3) Persepsi Konsumen berpengaruh positif dan signifikan terhadap Minat Pembelian sebesar 50% dan sisanya 50% dipengaruhi oleh faktor lain . 4.Pengaruh Iklan Media Sosial terhadap berpengaruh terhadap Minat Pembelian dan variable Perspsi Konsumen bukan sebagai Mediasi produk Emina Beauty & Skin Care di platfor e- commerce.Kata kunci: Emina, Iklan Media Sosial, Minat Pembelian, Persepsi Konsumen
COMPARISON OF VECTOR AUTOREGRESSIVE (VAR) AND VECTOR ERROR CORRECTION MODELS (VECM) FOR THE COMPOSITE STOCK PRICE INDEX (JCI) IN INDONESIA Arafat A., Lathif; Meta, Williya; Meilisa, Meilisa
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.754

Abstract

The capital market has a major role for economic development which is able to encourage capital formation and sustain economic growth. Financial liberalisation between countries in the world will make capital markets in each country interconnected. If there is a large movement in the global stock index, it will also have an impact on the JCI in Indonesia. In addition to global indices, macroeconomics is also seen as capable of influencing capital markets. Inflation and interest rates are macroeconomic components that can be used. The purpose of this research is to be able to see the relationship between one variable and another, namely the Composite Stock Price Index (JCI), Dow Jones Industrial Average (DJIA), inflation rate, interest rate. The VAR/VECM analysis approach was used in this study. Data was taken from 2017 to 2023. The data used for modelling is 84 observations. Based on the results, Inflation and DJIA have a long-term influence on the increase of JCI, while interest rates have no long term influence on JCI in Indonesia. With the model projection for the next 10 years. The projection results state that the variability of JCI in Indonesia is most dominantly explained by the JCI variable itself with a proportion of 95.21619%, while inflation contributes 0.193202%, interest rates 0.249170%, and DJIA index 4.341438%. The results of this analysis can be used as a consideration of strategies in increasing the JCI in Indonesia to maintain the health and stability of the economy.
Co-Authors Alvi, Alvi Arafat, Lathif Meilisa Meilisa, M Meilisa, Meilisa Setyorini, Dian