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All Journal Digital Business Progress Economic Development Progress
Mayastika, Eka
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kompensasi terhadap Kepuasan Kerja dengan Motivasi Kerja Sebagai Variabel Intervening : Studi Kasus Pada PT. Tiga Mutiara Nusantara Bagian Moulding di Kec. Dolok Merawan Saragih, Ranti Dwi Putri; Mayastika, Eka; Tampubolon, Lasmaria
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.192

Abstract

This study aims to determine the effect of compensation on job satisfaction with motivation as an intervening variable. This type of research is quantitative research. The sample in this study is employees of PT. Tiga Mutiara Nusantara Molding Section in Dolok Merawan District totaling 53 people. The results of the study show that hypothesis 1 is accepted, namely Compensation (X) affects the Work Motivation variable (Z), the second hypothesis is accepted, namely Compensation (X) affects the Job Satisfaction variable (Y) and the third hypothesis is accepted, namely Work Motivation (Z) affects the Job Satisfaction variable (Y). The indirect influence through the Work Motivation variable (Z) is smaller than the direct influence on the Job Satisfaction variable (Y) which means that Work Motivation cannot act as an intervening variable.
Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Kasus Pada Mahasiswa/Mahasiswi Pengguna Smartphone Merek IPHONE STIE Bina Karya Tebing Tinggi Kelas Tutorial Mayastika, Eka; Rohalya, Intan
Economic Development Progress Vol. 2 No. 2 (2023): Economic Development Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v2i2.91

Abstract

This research aims to determine the influence of Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study of Students Using iPhone Brand Smartphones at STIE Bina Karya Tebing Tinggi Tutorial Class). This type of research is quantitative descriptive. The sample in this research were IPHONE brand smartphone users, tutorial class students, totaling 32 respondents. The research results show that Product Quality (X) influences the Customer Satisfaction variable (Z). The second hypothesis in this research is rejected, meaning that the Product Quality variable (X) has no effect on the Customer Loyalty variable (Y), the third hypothesis is accepted, meaning that the Customer Satisfaction variable (Z) has an effect on the Customer Loyalty variable (Y). Meanwhile, the indirect influence through the customer satisfaction variable (Z) is smaller than the direct influence on the Customer Loyalty variable. These results indicate that the customer satisfaction variable cannot be a bridging variable or a mediating variable between the Product Quality variable and customer loyalty.
Co-Authors Rohalya, Intan Saragih, Ranti Dwi Putri Tampubolon, Lasmaria