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All Journal Digital Business Progress
Arif, Nanda Aulia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Word Of Mouth, Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Lims Cafe Kota Tebing Tinggi Arif, Nanda Aulia; Fitrianingsih, Fitrianingsih
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.194

Abstract

This research aims to analyze the influence of word of mouth variables, service quality and product quality on purchasing decisions at Lims Cafe, Tebing Tinggi City. This research is a quantitative research with 96 respondents. Data analysis using SPSS software with the results of this research showing partial hypothesis test results for each variable, namely word of mouth, service quality and product quality on purchasing decisions at Lims Cafe, Tebing City. Meanwhile, the simultaneous test results show word of mouth, service quality and product quality simultaneously influence purchasing decisions at Lims Cafe, Tebing Tinggi City.
Co-Authors Ida Ayu Putu Sri Widnyani