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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Ekonomi dan Manajemen Indonesia
Nida, Intan Syafinatun
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE FACTORS OF WILLNGNESS TO BUY SUSTAINABLE FASHION IN INDONESIA Nida, Intan Syafinatun; Rahmiati, Filda; Chairy, Chairy
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.31412

Abstract

Sektor aplikasi fesyen mendominasi pasar dan menguasai lebih dari 73% bagi hasil dunia pada tahun 2021. 2% PDB dunia dihabiskan untuk fesyen. Meski berkontribusi terhadap PDB dan lapangan kerja, sektor fesyen merusak lingkungan. Sektor fesyen menghasilkan 92 juta ton limbah tekstil setiap tahunnya, atau satu truk pakaian setiap detiknya. Sekitar 72% dari seluruh pakaian terbuat dari serat sintetis yang tidak dapat terurai secara hayati, seperti poliester, yang memiliki waktu penguraian yang sangat lama, yaitu 200 tahun. Tujuan dari penelitian ini adalah untuk menguji pengaruh pengetahuan, sikap, dan kemauan harga terhadap kesadaran lingkungan terhadap pembelian fashion berkelanjutan di Indonesia. Hasil penelitian menemukan bahwa pengetahuan, sikap, dan harga mempunyai hubungan positif terhadap kesadaran lingkungan.   The fashion application sector dominated the market and controlled over 73% of the worldwide revenue share in 2021. Two percents of world GDP is spent on fashion. Despite contributing to GDP and employment, the fashion sector damages the environment. The fashion sector produces 92 million tons of textile waste annually, or one truck of clothing every second. Approximately 72% of all apparel is made of synthetic fibers that are not biodegradable, such as polyester, which has a shockingly long breakdown time of 200 years. The purpose of this research is to examine the impact of environmental awareness knowledge, attitude, and price willingness to buy sustainable fashion in Indonesia. The result of this study found that knowledge, attitude, and price had a positive relationship toward environmental awareness.
EXAMINING PRODUCT QUALITY, ONLINE REVIEWS, AND RATINGS ON PURCHASE DECISION VIA CUSTOMER TRUST: EVIDENCE FROM WARDAH PRODUCTS Miranda, Putri; Rahmiati, Filda; Nida, Intan Syafinatun
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 25 No 2 (2025)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/w69tzq80

Abstract

Skin care has become a basic need for society. Using skin care believed to make the skin more well-maintained. It is certain that there will be an increase in demand for quality skin care products. Wardah is one of the brands that competes in the beauty industry. Nowadays, many consumers look at online reviews and ratings before deciding to buy a product. Therefore, this research was conducted to study product quality, online reviews, and online ratings on purchase decisions through consumer trust. This research uses a quantitative analysis method obtains data from questionnaires distributed online, provided that respondents have experience or use Wardah products. This research uses a nonprobability sampling technique known as purposive sampling. This research obtained a total of 143 complete respondents. SMARTPLS-SEM 4 software was used to analyze data and test hypotheses. The research results show that product quality, online ratings, and consumer trust have a significant influence on purchase decisions. However, the results of online review research do not have a significant effect on purchase decisions. After being mediated by customer trust, only product quality has a significant influence on purchase decisions. Online ratings and online reviews do not have a significant influence on purchase decisions.
Co-Authors Chairy Chairy Filda Rahmiati Miranda, Putri