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All Journal INTERACTION: Jurnal Pendidikan Bahasa
Saputri, Rasyiqah Zatalini
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Education Languange, Linguistic, Communication & Media

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The Effect of Price on the Decision to Purchase Ethiopian Airlines Tickets at PT Aviaventura Aero Agency Jakarta Saputri, Rasyiqah Zatalini; Putra, Dian Berliansyah; Aryadi, Heri; Indra, Natal
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7131

Abstract

Ethiopian Airlines is one of the airlines in PT Aviaventura Aero Agensi Jakarta. With increasing competition in the aviation industry, determining the right price is one of the key factors in attracting consumers. This study aims to determine the effect of price on purchasing decisions for Ethiopian Airlines tickets at PT Aviaventura Aero Agensi Jakarta. The research method used is quantitative descriptive analysis using primary data in the form of questionnaires. The population in this study were customers of PT Aviaventura Aero Agensi Jakarta. While the sample used was random sampling with a total of 50 respondents. Based on the results of the study, it can be concluded that price influences purchasing decisions by 66.7% while the remaining 33.3% is influenced by other factors. And the results of the regression equation test can be obtained Y = 2.825 + 0.896X which means that if the quality-of-service increases by 1 (one) value, there will be an additional reduction in purchasing decisions of 0.896.
Co-Authors Dian Berliansyah Putra heri aryadi, heri Indra, Natal