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All Journal JUMAD Journal Management, Accounting, & Digital Business
Dewi, Ivo Yusvita
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Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Promosi Dan Harga Terhadap Kepuasan Pelanggan Pada Toko Roti Violet Bakery Kota Probolinggo Dewi, Ivo Yusvita; Hermawan, Dedi Joko; Rahajeng, Yekti
JUMAD : Journal Management, Accounting, & Digital Business Vol 2 No 5 (2024): JUMAD: October 2024
Publisher : Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/jumad.v2i5.2058

Abstract

This research aims to determine to what extent the variables of service quality, promotion and price partially influence customer satisfaction at the Violet Bakery Bakery, Pobolinggo City. The type of research used is quantitative with a causal associative approach. The variables studied were service quality, promotion and price and customer satisfaction at Violet Bakery, Probolinggo City, with a total of 90 respondents. The data analysis method from the research results is a quantitative descriptive method using the SmartPLS program in the form of a convergent validity test, discriminant validity test, reliability test, adjusted R square test, Q square test and hypothesis test. The test results show that 1) service quality (X1) does not have a significant influence on customer satisfaction. 2) promotion (X2) has a significant and negative influence on customer satisfaction. 3) price (X3) has a significant influence on customer satisfaction.
Co-Authors Hermawan, Dedi Joko Rahajeng, Yekti