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All Journal Pelita Masyarakat Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Ananda, Reyvanza Adliva
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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Penerapan Content Marketing Melalui Social Media Tiktok Pada UMKM MAECHA.ID Ananda, Reyvanza Adliva; Husrizalsyah, Dedy
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6768

Abstract

This research aims to determine the impact of content marketing on brand awareness and sales improvement, as well as to implement content marketing for UMKM Maecha.id on the TikTok platform. The study employs a quantitative method by collecting data through questionnaires distributed to Maecha.id consumers who have interacted with Maecha.id's TikTok content. The data analysis technique used is simple linear regression. The results of the study indicate that the Content Marketing variable (X) implemented through TikTok has a positive and significant impact on the Brand Awareness variable (Y1), with a t-value of 12.992 and a significance level of 0.000 (< 0.05). The Content Marketing variable (X) implemented through TikTok also positively and significantly affects the Sales Improvement variable (Y2), with a t-value of 9.443 and a significance level of 0.000 (< 0.05). These findings demonstrate that Content Marketing has a significant positive influence on enhancing Brand Awareness and Sales Improvement for UMKM Maecha.id. They also highlight the importance of marketing strategies in the form of content marketing with video content specifically designed for TikTok audiences as an effort to expand market reach and improve Maecha.id's competitiveness.
Pendampingan Digital Entrepreneurship Melalui Incubation Process Pada Warga Binaan Pemasyarakatan Perempuan Kelas IIA Kota Medan Andriansyah, Dedi; Nainggolan, Erlin; Sadewo, Bayu; Purba, Elvirida Lady Angel; Saragi, Suci Meiken; Ananda, Reyvanza Adliva
Pelita Masyarakat Vol. 5 No. 2 (2024): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v5i2.10544

Abstract

The Women's Correctional Institution Class IIA Medan City is one of the prisons that carries out the debriefing process during the rehabilitation stage for its prisoners. Various coaching activities help prisoners improve their skills to become more independent and have the skills to face a new life. Based on the hearing with partners regarding the problems faced by the Prisoners of Correction (WBP) Class IIA Medan Women's Prison. Then the solution to the problem is the need for a program that can increase the knowledge and skills of digital business for WBP in developing their abilities and developing products of Class IIA Medan Women's Prison. Therefore, a digital entrepreneurship mentoring program was created through an incubation process approach for WBP of Class IIA Medan Women's Prison as an effort to improve the future quality of life of former WBP with the ability to do digital business. The service activities were carried out from July to September 2023. At the end of the service, it was found that (1) the knowledge of WBP about Digital Business (Cognitive) increased by 90%, the enthusiasm for Digital Business (Affective) increased by 97%, and Digital Business Skills (Psychomotor) increased by 94%.
Penerapan Content Marketing Melalui Social Media Tiktok Pada UMKM MAECHA.ID Ananda, Reyvanza Adliva; Husrizalsyah, Dedy
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6768

Abstract

This research aims to determine the impact of content marketing on brand awareness and sales improvement, as well as to implement content marketing for UMKM Maecha.id on the TikTok platform. The study employs a quantitative method by collecting data through questionnaires distributed to Maecha.id consumers who have interacted with Maecha.id's TikTok content. The data analysis technique used is simple linear regression. The results of the study indicate that the Content Marketing variable (X) implemented through TikTok has a positive and significant impact on the Brand Awareness variable (Y1), with a t-value of 12.992 and a significance level of 0.000 (< 0.05). The Content Marketing variable (X) implemented through TikTok also positively and significantly affects the Sales Improvement variable (Y2), with a t-value of 9.443 and a significance level of 0.000 (< 0.05). These findings demonstrate that Content Marketing has a significant positive influence on enhancing Brand Awareness and Sales Improvement for UMKM Maecha.id. They also highlight the importance of marketing strategies in the form of content marketing with video content specifically designed for TikTok audiences as an effort to expand market reach and improve Maecha.id's competitiveness.
Co-Authors Dedi Andriansyah Dedy Husrizal Syah, Dedy Husrizal Nainggolan, Erlin Purba, Elvirida Lady Angel Sadewo, Bayu Saragi, Suci Meiken