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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat
Desriani, Wiwit
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Agriculture, Biological Sciences & Forestry Humanities Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Kebijakan Pemerintah Dalam Pengembangan Industri Halal Terhadap Pertumbuhan Ekonomi Di Indonesia Yulia, Sandre; Desriani, Wiwit; Isnaini , Desi
MESTAKA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 6 (2024): Desember 2024
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v3i6.508

Abstract

This research examines Indonesia's potential to become a global halal industry leader, with a focus on four main sectors. Through qualitative analysis, this research identifies the opportunities and challenges faced by Indonesia in building a strong halal ecosystem. Data are taken from previous studies and related literature. The goal is to provide a comprehensive overview of the halal industry in Indonesia as a basis for further research. This research was carried out through several stages. The first stage is a preliminary study to identify problems and phenomena related to the halal industry in Indonesia. The second stage is a conceptual framework as the basis for analyzing the potential development of the halal industry both at the national and global levels. In the final stage, conclusions and recommendations are presented based on the findings of the research. The results show that Indonesia has great potential, but continuous efforts are needed to improve product quality, strengthen branding and expand export markets. The main challenges faced are the consistent implementation of halal standards, as well as tight competition with other halal producing countries. To overcome these challenges, there needs to be synergy between the government, business actors and the community in building a sustainable halal ecosystem.
Pelatihan Digital Marketing Syariah sebagai Pendukung Pertumbuhan UMKM di Geprek Cila Desriani, Wiwit; Yulia, Sandre; Zaldi, Farhan; Yustati, Herlina; Harpepen, Andi
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.656

Abstract

This study aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Geprek Cila through the use of digital marketing. The reason for choosing this topic is based on the great potential of MSMEs in driving the local economy and the challenges faced in adapting to the digital era. This research activity uses intensive training and mentoring methods regarding digital marketing strategies, utilization of social media, promotional content creation, and simple analysis of the effectiveness of online marketing. The results of this study indicate an increase in understanding and skills of MSME actors in implementing digital marketing to expand market reach, increase interaction with consumers, and ultimately it is expected to increase their business income. In addition, this activity also builds awareness of the importance of technology adaptation in the sustainability of MSME businesses in the digital era.
Co-Authors Harpepen, Andi Isnaini , Desi Yulia, Sandre YUSTATI, HERLINA Zaldi, Farhan