Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi : Journal of Economic Jurnal Ilmiah Manajemen Kesatuan Neo Journal of economy and social humanities Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research
Diatmika, Anak Agung Ketut
Unknown Affiliation
Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Influence Of Media And Group Influence On Generation Y Attitudes In The Use Of Beauty Products Mediated By Subjective Norms Purnama, Jesicha Aulya; Arief, Muhammad; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.1701

Abstract

Media influence important For spread information about product beauty , while group influence influence consumer in follow standard group before buying . Subjective norms mediate influence second variable the to behavior consumers , depending on the reaction friends , family and loved ones to trends from media and group influence . The goal from study This is For analyze connection media influence , group influence , and subjective norms to attitudes Generation Y female consumers in use skincare product , in Bekasi City area. Research This done with descriptive quality with method quantitative . Data in study This done from 168 respondents user Scintifi . Conceptual model study analyzed use Structural Equation Model Partial Least Square (SEM-PLS). Research result show that media influence and group influence influential positive to subjective norms consumer woman generation Y on beauty products . Suggestions for study next in the future come can covers consideration various product skin care others . Besides that , researchers can also use or add other relevant variables . Then , future research​ should do research on different regional scopes . Keywords :​ Media Influence, Group Influence, Subjective Norms, Attitudes
Co-Authors Abdul Haeba Ramli, Abdul Haeba Arief, Muhammad Larasati, Febri Ratna Primasatria Edastama, Primasatria Priyo Handoko, Priyo Purbasari, U.K. Purnama, Jesicha Aulya Santi, Lidia Chris SITI MARIAM Sofyan, Joel Faruk