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All Journal Jurnal Ekonomi : Journal of Economic Ekspektra: Jurnal Bisnis & Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Manajemen Kesatuan Neo Journal of economy and social humanities Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research RESLAJ: Religion Education Social Laa Roiba Journal IPSSJ Jurnal Cendekia Ilmiah PESHUM
Anak Agung Ketut Diatmika
Universitas Esa Unggul
Religion Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Kualitas Layanan, Kepuasan Pelanggan, Dan Loyalitas Pelanggan Terhadap Niat Beli Ulang Pada Marketplace Anisa Widiastuti; Anak Agung Ketut Diatmika
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9301

Abstract

The large number of marketplace companies in Indonesia means that the level of competition between companies is increasing. Therefore, companies need to improve factors that can attract customers to repurchase intention. In today's business world, increasing repurchase intention strategies is a necessity, which can be achieved through improving service quality, customer satisfaction and customer loyalty. The aim of this research is to analyze the influence of service quality, customer satisfaction and customer loyalty on repurchase intentions in the marketplace, namely Tokopedia, in the Tangerang Regency area. This research uses a descriptive causality design with a quantitative method approach and uses purposive sampling techniques. Data was collected from 150 Tokopedia user respondents. Data analysis uses Partial Least Square-Structural Equation Modeling (PLS-SEM). Research findings reveal that service quality has a positive effect on customer satisfaction and customer loyalty. Furthermore, customer satisfaction has a positive effect on customer loyalty. Then, customer satisfaction has a positive effect on mediating the relationship between service quality and customer loyalty. And customer loyalty has a positive effect on repurchase intentions. Apart from that, perceived price can increase repurchase intentions. The contribution of this research provides insight into marketplaces in developing their business, as well as being able to plan and implement marketing strategies to create good service quality and positive assessments, in order to create repurchase intentions for products on marketplace.
The Effect of CSR, Brand Attitude, and Perceived Value on Purchase Intention at Uniqlo Vicky Alvian; Anak Agung Ketut Diatmika
Ekspektra : Jurnal Bisnis dan Manajemen Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/ekt.v8i1.7093

Abstract

The number of fast fashion companies in Indonesia makes competition very tight in a business, this emphasizes the role of corporate social responsibility carried out by company owners with the aim of sustainable promotion to obtain brand attitude, perceived value, and purchase intention. Corporate social responsibility that is well received is a contributing factor in creating a brand attitude which also influences the perceived value and purchase intention. The purpose of this study is to analyze the effect of corporate social responsibility, brand attitude, and perceived value on purchase intention. This research was conducted in Jakarta with a descriptive causality research design with a quantitative method approach and using purposive sampling techniques. Data was collected from 231 respondents who had visited the Uniqlo store. The conceptual model was analyzed using Structural Equation Modeling. The research findings reveal that corporate social responsibility can improve brand attitude. Then, brand attitude can increase perceived value and purchase intention. Furthermore, perceived value can increase purchase intention. The contribution of this research can provide insight to fast fashion company owners to develop businesses and can plan and implement marketing strategies so that brand attitudes and good judgment are formed by consumers to create purchase intentions on Uniqlo products.
The Influence Of Media And Group Influence On Generation Y Attitudes In The Use Of Beauty Products Mediated By Subjective Norms Purnama, Jesicha Aulya; Arief, Muhammad; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.1701

Abstract

Media influence important For spread information about product beauty , while group influence influence consumer in follow standard group before buying . Subjective norms mediate influence second variable the to behavior consumers , depending on the reaction friends , family and loved ones to trends from media and group influence . The goal from study This is For analyze connection media influence , group influence , and subjective norms to attitudes Generation Y female consumers in use skincare product , in Bekasi City area. Research This done with descriptive quality with method quantitative . Data in study This done from 168 respondents user Scintifi . Conceptual model study analyzed use Structural Equation Model Partial Least Square (SEM-PLS). Research result show that media influence and group influence influential positive to subjective norms consumer woman generation Y on beauty products . Suggestions for study next in the future come can covers consideration various product skin care others . Besides that , researchers can also use or add other relevant variables . Then , future research​ should do research on different regional scopes . Keywords :​ Media Influence, Group Influence, Subjective Norms, Attitudes
Meningkatkan Kinerja Karyawan melalui Kompensasi: Model Mediasi Kepuasaan dan Motivasi Kerja Sofyan, Joel Faruk; Handoko, Priyo; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.9141

Abstract

Karyawan memegang peranan penting dalam mencapai tujuan organisasi dan memastikan kelangsungan bisnis. Kinerja karyawan merupakan salah satu faktor utama yang membedakan perusahaan yang sukses dari yang gagal dalam lingkungan bisnis yang dinamis dan semakin kompetitif saat ini. Penelitian ini menyelidiki pengaruh kompensasi terhadap kinerja karyawan yang dimediasi oleh kepuasan kerja dan motivasi kerja. Sebanyak 100 karyawan dari salah satu waralaba ritel terkemuka di Indonesia yang berdomisili di Tangerang dipilih menggunakan metode purposive sampling dan dianalisis menggunakan PLS-SEM untuk menguji hipotesis yang diajukan. Temuan penelitian ini mengungkapkan bahwa 6 dari 7 hipotesis yang diajukan adalah signifikan. Secara khusus, kami membuktikan bahwa kompensasi memiliki efek langsung terbesar pada motivasi kerja, dan motivasi kerja memiliki efek mediasi terbesar.
Pengaruh Perceived Quality, Customer Engagement, Perceived Value Dan Satisfaction Terhadap Future Intention Pada Pusat Kebugaran Santi, Lidia Chris; Diatmika, Anak Agung Ketut; Sofyan, Joel Faruk
Jurnal sosial dan sains Vol. 5 No. 9 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i9.32498

Abstract

This study aims to analyze the influence of Perceived Quality, Customer Engagement, Perceived Value, and Satisfaction on Future Intention of fitness center service users. This study is motivated by the importance of maintaining Future Intention through their Perceived Quality, Customer Engagement, Perceived Value, and Satisfaction towards the services provided. The research method used is quantitative with data collection techniques using questionnaires distributed to fitness center users and analyzed using the Structural Equation Modeling (SEM) method. The results of the study show that of the six hypotheses proposed, three of them are proven significant, namely the influence of Customer Engagement on Perceived Value, Perceived Value on Satisfaction, and Satisfaction on Future Intention. Meanwhile, the other three hypotheses, namely the influence of Perceived Quality on Perceived Value, Perceived Quality on Satisfaction, and Customer Engagement on Satisfaction, do not show a significant influence. These findings indicate that Customer Engagement plays a significant role in increasing Perceived Value, which in turn positively impacts Satisfaction and Future Intention to continue using fitness center services. Perceived Service Quality does not necessarily directly shape Perceived Value or satisfaction, so a more comprehensive strategy is needed to improve overall Future Intention.
Pengaruh Kepemimpinan Inklusif, Self Efficacy dan Iklim Organisasi Terhadap Perilaku Inovatif Karyawan Adhelia Putri Salwa; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1985

Abstract

Rapid developments in science and technology place organizations in the midst of new challenges and unprecedented opportunities. PT. XYZ, a manufacturing company that specializes in chemical coatings or known as "CAT", emphasizes employees to have innovative behavior. In this company, there is an award program for employees who are able to apply innovative ideas for the company and are willing to convey these ideas to management. This program is the basis for research conducted by researchers at PT. XYZ which operates in Tangerang. This research analyzes the impact of inclusive leadership, self-efficacy, and organizational climate on employee innovative behavior, using survey methods and purposive sampling from 166 PT employees. XYZ Tangerang. This research involved various statistical tests, including validity, reliability, multiple linear regression analysis, as well as coefficient of determination, partial t and simultaneous f tests. The research results show that inclusive leadership, self-efficacy, and organizational climate have a significant influence on employee innovative behavior. These findings provide a better understanding of the relationship between these factors and innovative behavior in the workplace. By ensuring inclusive leadership that creates a supportive environment, increases employee self-confidence, and promotes an innovative organizational climate, an organization can increase the creativity and innovation potential of its teams. These three factors combined can make a significant contribution to increasing employee innovative behavior, which ultimately also strengthens the overall growth and sustainability of the organization.
Pengaruh Customer Delight, Customer Satisfaction, Customer Trust, Terhadap Customer Loyalty Pada Aplikasi Penggemar K-POP Larasati, Febri Ratna; Diatmika, Anak Agung Ketut
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13179

Abstract

Korean Wave saat ini sedang ramai digemari dan dibicarakan oleh banyak orang, apalagi didukung dengan era digital saat ini. Aplikasi penggemar salah satu yang digunakan untuk berinteraksi dengan artis atau penyanyi yang mereka sukai. Tujuan penelitian ini yaitu untuk seberapa besar pengaruh dari variabel Customer Delight, Customer Satisfaction, dan Customer Trust terhadap Customer Loyalty pada Aplikasi penggemar. Sampel dari penelitian ini sebanyak 210 responden dengan teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling dengan responden yang pernah melakukan berlangganan (membership), dan berbelanja melalui aplikasi penggemar yang berada pada wilayah Jabodetabek. Selanjutnya data diolah dengan menggunakan PLS-SEM. Berdasarkan hasil penelitian dapat disimpulkan bahwa customer delight berpengaruh positif terhadap customer satisfaction, Customer delight berpengaruh positif terhadap customer loyalty, Customer satisfaction berpengaruh positif terhadap customer loyalty, customer trust berpengaruh positif terhadap customer satisfaction dan Customer trust berpengaruh positif terhadap customer loyalty. Pada penelitian ini hubungan antara customer trust memiliki pengaruh paling besar terhadap customer satisfaction. Hasil penelitian ini diharapkan dapat menjadi suatu informasi bagi Start-Up yang ingin membuat suatu aplikasi interaksi antar penggemar artis, ataupun Boygrup & Girlgrup berbasis Indonesia.
Peran Mediasi Kepuasan Keuangan Dalam Pengaruh Status, Sikap, Perilaku, Dan Pengetahuan Keuangan Terhadap Kesejahteraan Keuangan Karyawan Pabrik Sepatu Di Kabupaten Tangerang Lusiani, Rahel; Agung Ketut Diatmika, Anak; Faruk Sofyan, Joel
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 1: Desember 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i1.12007

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh status keuangan, sikap keuangan, perilaku keuangan, dan pengetahuan keuangan terhadap kesejahteraan keuangan, dengan kepuasan keuangan sebagai variabel mediasi, pada karyawan yang bekerja di pabrik sepatu di Kabupaten Tangerang. Latar belakang penelitian ini didasari oleh pentingnya pemahaman terhadap faktor-faktor yang membentuk persepsi kesejahteraan keuangan secara menyeluruh, baik dari sisi objektif maupun subjektif. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif, dengan metode survei melalui penyebaran kuesioner kepada responden yang bekerja di industri pabrik sepatu. Data yang terkumpul dianalisis menggunakan metode Structural Equation Modeling (SEM) PLS untuk menguji pengaruh langsung dan tidak langsung antar variabel. Hasil penelitian menunjukkan bahwa status keuangan, perilaku keuangan, dan pengetahuan keuangan berpengaruh langsung secara signifikan terhadap kesejahteraan keuangan. Sementara itu, sikap keuangan tidak berpengaruh langsung secara signifikan, namun memiliki pengaruh tidak langsung melalui kepuasan keuangan. Variabel kepuasan keuangan terbukti memediasi hubungan antara keempat faktor keuangan dengan kesejahteraan keuangan. Temuan ini menegaskan bahwa kesejahteraan keuangan tidak hanya ditentukan oleh kondisi ekonomi objektif, tetapi juga oleh persepsi dan kepuasan individu terhadap kondisi keuangan mereka.
ANALISIS PENGARUH HEDONISM, PRICE CONSCIOUSNESS DAN EWOM TERHADAP PURCHASE INTENTION DALAM ACTUAL PURCHASE PAKAIAN BEKAS GENERASI Z DI KABUPATEN TANGERANG Diatmika, Anak Agung Ketut; Safela, Rani
Jurnal Ekonomi : Journal of Economic Vol 16, No 02 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i02.10302

Abstract

Penelitian ini secara komprehensif menginvestigasi bagaimana Hedonisme, Kesadaran Harga (Price Consciousness), dan Electronic Word-of-Mouth (eWOM) secara bersama-sama memengaruhi purchase intention konsumen, serta bagaimana purchase intention tersebut selanjutnya berdampak pada actual purchase pakaian bekas. Fokus populasi penelitian ini adalah Generasi Z yang berdomisili di Kabupaten Tangerang. Untuk mengumpulkan data primer, teknik purposive sampling diterapkan pada responden yang dipilih berdasarkan kriteria memiliki pengalaman pembelian pakaian bekas. Data yang terkumpul kemudian dianalisis secara mendalam menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk memodelkan hubungan kausal antar variabel yang dihipotesiskan. Hasil analisis statistik mengindikasikan bahwa Hedonisme, Price Consciousness, dan eWOM memiliki pengaruh positif serta signifikan terhadap purchase intention. Lebih lanjut, purchase intention juga terbukti secara signifikan dan positif memengaruhi keputusan actual purchase pakaian bekas. Temuan ini secara konsisten menunjukkan bahwa motivasi berbasis kesenangan dalam berbelanja, sensitivitas terhadap harga produk, serta rekomendasi daring dari sesama konsumen memainkan peran krusial dalam mendorong keputusan pembelian produk thrift oleh Generasi Z. Secara keseluruhan, penelitian ini memberikan kontribusi substansial pada literatur perilaku konsumen dengan mengonfirmasi peran multidimensional faktor-faktor hedonis, ekonomis, dan sosial dalam konteks pasar pakaian bekas yang terus berkembang, khususnya dalam segmen konsumen Generasi Z yang dinamis.Kata kunci : Hedonism, Price consciousness, eWOM, Purchase intention, Actual Purhcase
Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berbasis Konsumen, Pengalaman Merek Dan Niat Pembelian Produk Smartphone Maulana, Muhamad Ari; Diatmika, Anak Agung Ketut
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12864

Abstract

Dalam lingkungan digital yang sangat kompetitif saat ini, pemasaran media sosial telah muncul sebagai metode penting untuk membangun hubungan dengan pelanggan dan mengubah persepsi merek. Penelitian ini didorong oleh kebutuhan untuk memahami bagaimana konsumen memandang aktivitas pemasaran media sosial dan bagaimana pandangan ini memengaruhi ekuitas merek berbasis konsumen, pengalaman merek, dan niat pembelian, khususnya untuk perangkat Smartphone. Tujuan studi ini adalah untuk menyelidiki dampak langsung dan tidak langsung dari faktor-faktor tersebut, dengan pengalaman merek bertindak sebagai variabel perantara. Studi ini menggunakan pendekatan kuantitatif, dengan menyebarkan kuesioner online kepada 140 responden di Kabupaten Tangerang. Data dianalisis menggunakan PLS-SEM dan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kegiatan pemasaran media sosial memiliki pengaruh yang positif dan signifikan terhadap pengalaman merek dan ekuitas merek, yang pada gilirannya meningkatkan niat pembelian. Pengalaman merek juga ditemukan memoderasi hubungan antara pemasaran media sosial dan ekuitas merek. Rekomendasi penelitian masa depan meliputi perluasan cakupan studi untuk mencakup area dan jenis produk lain. Kontribusi penelitian ini memberikan wawasan praktis bagi pemasar dalam merancang strategi media sosial yang lebih efektif untuk membangun ekuitas merek dan mendorong pembelian konsumen.
Co-Authors Abdul Haeba Ramli Adhelia Putri Salwa Anisa Widiastuti Arief, Muhammad Daffa Fawwas Al Hafizh Erine Karuniawati Evi Rahmawati Agustina Farhan Mahruzzaman Larasati, Febri Ratna Lusiani, Rahel Maulana, Muhamad Ari Nely Maulina M Primasatria Edastama, Primasatria Priyo Handoko, Priyo Purbasari, U.K. Purnama, Jesicha Aulya Safela, Rani Santi, Lidia Chris Siswanto, Sony SITI MARIAM Sofyan, Joel Faruk Vicky Alvian Yulis Fitria