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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Ilmiah Manajemen Kesatuan Neo Journal of economy and social humanities Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research
Diatmika, Anak Agung Ketut
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Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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The Influence Of Media And Group Influence On Generation Y Attitudes In The Use Of Beauty Products Mediated By Subjective Norms Purnama, Jesicha Aulya; Arief, Muhammad; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.1701

Abstract

Media influence important For spread information about product beauty , while group influence influence consumer in follow standard group before buying . Subjective norms mediate influence second variable the to behavior consumers , depending on the reaction friends , family and loved ones to trends from media and group influence . The goal from study This is For analyze connection media influence , group influence , and subjective norms to attitudes Generation Y female consumers in use skincare product , in Bekasi City area. Research This done with descriptive quality with method quantitative . Data in study This done from 168 respondents user Scintifi . Conceptual model study analyzed use Structural Equation Model Partial Least Square (SEM-PLS). Research result show that media influence and group influence influential positive to subjective norms consumer woman generation Y on beauty products . Suggestions for study next in the future come can covers consideration various product skin care others . Besides that , researchers can also use or add other relevant variables . Then , future research​ should do research on different regional scopes . Keywords :​ Media Influence, Group Influence, Subjective Norms, Attitudes
Meningkatkan Kinerja Karyawan melalui Kompensasi: Model Mediasi Kepuasaan dan Motivasi Kerja Sofyan, Joel Faruk; Handoko, Priyo; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.9141

Abstract

Karyawan memegang peranan penting dalam mencapai tujuan organisasi dan memastikan kelangsungan bisnis. Kinerja karyawan merupakan salah satu faktor utama yang membedakan perusahaan yang sukses dari yang gagal dalam lingkungan bisnis yang dinamis dan semakin kompetitif saat ini. Penelitian ini menyelidiki pengaruh kompensasi terhadap kinerja karyawan yang dimediasi oleh kepuasan kerja dan motivasi kerja. Sebanyak 100 karyawan dari salah satu waralaba ritel terkemuka di Indonesia yang berdomisili di Tangerang dipilih menggunakan metode purposive sampling dan dianalisis menggunakan PLS-SEM untuk menguji hipotesis yang diajukan. Temuan penelitian ini mengungkapkan bahwa 6 dari 7 hipotesis yang diajukan adalah signifikan. Secara khusus, kami membuktikan bahwa kompensasi memiliki efek langsung terbesar pada motivasi kerja, dan motivasi kerja memiliki efek mediasi terbesar.
Pengaruh Perceived Quality, Customer Engagement, Perceived Value Dan Satisfaction Terhadap Future Intention Pada Pusat Kebugaran Santi, Lidia Chris; Diatmika, Anak Agung Ketut; Sofyan, Joel Faruk
Jurnal sosial dan sains Vol. 5 No. 9 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i9.32498

Abstract

This study aims to analyze the influence of Perceived Quality, Customer Engagement, Perceived Value, and Satisfaction on Future Intention of fitness center service users. This study is motivated by the importance of maintaining Future Intention through their Perceived Quality, Customer Engagement, Perceived Value, and Satisfaction towards the services provided. The research method used is quantitative with data collection techniques using questionnaires distributed to fitness center users and analyzed using the Structural Equation Modeling (SEM) method. The results of the study show that of the six hypotheses proposed, three of them are proven significant, namely the influence of Customer Engagement on Perceived Value, Perceived Value on Satisfaction, and Satisfaction on Future Intention. Meanwhile, the other three hypotheses, namely the influence of Perceived Quality on Perceived Value, Perceived Quality on Satisfaction, and Customer Engagement on Satisfaction, do not show a significant influence. These findings indicate that Customer Engagement plays a significant role in increasing Perceived Value, which in turn positively impacts Satisfaction and Future Intention to continue using fitness center services. Perceived Service Quality does not necessarily directly shape Perceived Value or satisfaction, so a more comprehensive strategy is needed to improve overall Future Intention.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage Purbasari, U.K.; Ramli, Abdul Haeba; Mariam, Siti; Diatmika, Anak Agung Ketut
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Pengaruh Customer Delight, Customer Satisfaction, Customer Trust, Terhadap Customer Loyalty Pada Aplikasi Penggemar K-POP Larasati, Febri Ratna; Diatmika, Anak Agung Ketut
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13179

Abstract

Korean Wave saat ini sedang ramai digemari dan dibicarakan oleh banyak orang, apalagi didukung dengan era digital saat ini. Aplikasi penggemar salah satu yang digunakan untuk berinteraksi dengan artis atau penyanyi yang mereka sukai. Tujuan penelitian ini yaitu untuk seberapa besar pengaruh dari variabel Customer Delight, Customer Satisfaction, dan Customer Trust terhadap Customer Loyalty pada Aplikasi penggemar. Sampel dari penelitian ini sebanyak 210 responden dengan teknik pengambilan sampel menggunakan teknik non probability sampling dengan metode purposive sampling dengan responden yang pernah melakukan berlangganan (membership), dan berbelanja melalui aplikasi penggemar yang berada pada wilayah Jabodetabek. Selanjutnya data diolah dengan menggunakan PLS-SEM. Berdasarkan hasil penelitian dapat disimpulkan bahwa customer delight berpengaruh positif terhadap customer satisfaction, Customer delight berpengaruh positif terhadap customer loyalty, Customer satisfaction berpengaruh positif terhadap customer loyalty, customer trust berpengaruh positif terhadap customer satisfaction dan Customer trust berpengaruh positif terhadap customer loyalty. Pada penelitian ini hubungan antara customer trust memiliki pengaruh paling besar terhadap customer satisfaction. Hasil penelitian ini diharapkan dapat menjadi suatu informasi bagi Start-Up yang ingin membuat suatu aplikasi interaksi antar penggemar artis, ataupun Boygrup & Girlgrup berbasis Indonesia.
ANALISIS PENGARUH HEDONISM, PRICE CONSCIOUSNESS DAN EWOM TERHADAP PURCHASE INTENTION DALAM ACTUAL PURCHASE PAKAIAN BEKAS GENERASI Z DI KABUPATEN TANGERANG Safela, Rani; Diatmika, Anak Agung Ketut
Jurnal Ekonomi : Journal of Economic Vol 16, No 02 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i02.10302

Abstract

Penelitian ini secara komprehensif menginvestigasi bagaimana Hedonisme, Kesadaran Harga (Price Consciousness), dan Electronic Word-of-Mouth (eWOM) secara bersama-sama memengaruhi purchase intention konsumen, serta bagaimana purchase intention tersebut selanjutnya berdampak pada actual purchase pakaian bekas. Fokus populasi penelitian ini adalah Generasi Z yang berdomisili di Kabupaten Tangerang. Untuk mengumpulkan data primer, teknik purposive sampling diterapkan pada responden yang dipilih berdasarkan kriteria memiliki pengalaman pembelian pakaian bekas. Data yang terkumpul kemudian dianalisis secara mendalam menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk memodelkan hubungan kausal antar variabel yang dihipotesiskan. Hasil analisis statistik mengindikasikan bahwa Hedonisme, Price Consciousness, dan eWOM memiliki pengaruh positif serta signifikan terhadap purchase intention. Lebih lanjut, purchase intention juga terbukti secara signifikan dan positif memengaruhi keputusan actual purchase pakaian bekas. Temuan ini secara konsisten menunjukkan bahwa motivasi berbasis kesenangan dalam berbelanja, sensitivitas terhadap harga produk, serta rekomendasi daring dari sesama konsumen memainkan peran krusial dalam mendorong keputusan pembelian produk thrift oleh Generasi Z. Secara keseluruhan, penelitian ini memberikan kontribusi substansial pada literatur perilaku konsumen dengan mengonfirmasi peran multidimensional faktor-faktor hedonis, ekonomis, dan sosial dalam konteks pasar pakaian bekas yang terus berkembang, khususnya dalam segmen konsumen Generasi Z yang dinamis.Kata kunci : Hedonism, Price consciousness, eWOM, Purchase intention, Actual Purhcase
Co-Authors Abdul Haeba Ramli, Abdul Haeba Arief, Muhammad Larasati, Febri Ratna Primasatria Edastama, Primasatria Priyo Handoko, Priyo Purbasari, U.K. Purnama, Jesicha Aulya Safela, Rani Santi, Lidia Chris SITI MARIAM Sofyan, Joel Faruk