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All Journal Jurnal Ekonomi : Journal of Economic Jurnal Ilmiah Manajemen Kesatuan Neo Journal of economy and social humanities Jurnal Sosial dan Sains
Diatmika, Anak Agung Ketut
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Humanities Astronomy Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences

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The Influence Of Media And Group Influence On Generation Y Attitudes In The Use Of Beauty Products Mediated By Subjective Norms Purnama, Jesicha Aulya; Arief, Muhammad; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.1701

Abstract

Media influence important For spread information about product beauty , while group influence influence consumer in follow standard group before buying . Subjective norms mediate influence second variable the to behavior consumers , depending on the reaction friends , family and loved ones to trends from media and group influence . The goal from study This is For analyze connection media influence , group influence , and subjective norms to attitudes Generation Y female consumers in use skincare product , in Bekasi City area. Research This done with descriptive quality with method quantitative . Data in study This done from 168 respondents user Scintifi . Conceptual model study analyzed use Structural Equation Model Partial Least Square (SEM-PLS). Research result show that media influence and group influence influential positive to subjective norms consumer woman generation Y on beauty products . Suggestions for study next in the future come can covers consideration various product skin care others . Besides that , researchers can also use or add other relevant variables . Then , future research​ should do research on different regional scopes . Keywords :​ Media Influence, Group Influence, Subjective Norms, Attitudes
Meningkatkan Kinerja Karyawan melalui Kompensasi: Model Mediasi Kepuasaan dan Motivasi Kerja Sofyan, Joel Faruk; Handoko, Priyo; Diatmika, Anak Agung Ketut; Edastama, Primasatria
Jurnal Ekonomi : Journal of Economic Vol 16, No 01 (2025): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v16i01.9141

Abstract

Karyawan memegang peranan penting dalam mencapai tujuan organisasi dan memastikan kelangsungan bisnis. Kinerja karyawan merupakan salah satu faktor utama yang membedakan perusahaan yang sukses dari yang gagal dalam lingkungan bisnis yang dinamis dan semakin kompetitif saat ini. Penelitian ini menyelidiki pengaruh kompensasi terhadap kinerja karyawan yang dimediasi oleh kepuasan kerja dan motivasi kerja. Sebanyak 100 karyawan dari salah satu waralaba ritel terkemuka di Indonesia yang berdomisili di Tangerang dipilih menggunakan metode purposive sampling dan dianalisis menggunakan PLS-SEM untuk menguji hipotesis yang diajukan. Temuan penelitian ini mengungkapkan bahwa 6 dari 7 hipotesis yang diajukan adalah signifikan. Secara khusus, kami membuktikan bahwa kompensasi memiliki efek langsung terbesar pada motivasi kerja, dan motivasi kerja memiliki efek mediasi terbesar.
Pengaruh Perceived Quality, Customer Engagement, Perceived Value Dan Satisfaction Terhadap Future Intention Pada Pusat Kebugaran Santi, Lidia Chris; Diatmika, Anak Agung Ketut; Sofyan, Joel Faruk
Jurnal sosial dan sains Vol. 5 No. 9 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i9.32498

Abstract

This study aims to analyze the influence of Perceived Quality, Customer Engagement, Perceived Value, and Satisfaction on Future Intention of fitness center service users. This study is motivated by the importance of maintaining Future Intention through their Perceived Quality, Customer Engagement, Perceived Value, and Satisfaction towards the services provided. The research method used is quantitative with data collection techniques using questionnaires distributed to fitness center users and analyzed using the Structural Equation Modeling (SEM) method. The results of the study show that of the six hypotheses proposed, three of them are proven significant, namely the influence of Customer Engagement on Perceived Value, Perceived Value on Satisfaction, and Satisfaction on Future Intention. Meanwhile, the other three hypotheses, namely the influence of Perceived Quality on Perceived Value, Perceived Quality on Satisfaction, and Customer Engagement on Satisfaction, do not show a significant influence. These findings indicate that Customer Engagement plays a significant role in increasing Perceived Value, which in turn positively impacts Satisfaction and Future Intention to continue using fitness center services. Perceived Service Quality does not necessarily directly shape Perceived Value or satisfaction, so a more comprehensive strategy is needed to improve overall Future Intention.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage Purbasari, U.K.; Ramli, Abdul Haeba; Mariam, Siti; Diatmika, Anak Agung Ketut
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Co-Authors Abdul Haeba Ramli, Abdul Haeba Arief, Muhammad Primasatria Edastama, Primasatria Priyo Handoko, Priyo Purbasari, U.K. Purnama, Jesicha Aulya Santi, Lidia Chris SITI MARIAM Sofyan, Joel Faruk