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All Journal Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Manajemen Kesatuan
Santoso, Diandra Vizara
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Consequences of Online Shopping Attributes on E-Commerce Customers Cahayani, Novi; Riorini, Sri Vandayuli; Maythili, M.; Santoso, Diandra Vizara
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3031

Abstract

This study aims to analyze the influence of online shopping attributes, namely Information Quality, Privacy, Perceived Security, Product Variety, and Product Delivery on Customer Satisfaction and Customer Loyalty in Indonesian e-commerce. With a quantitative approach, data were collected through a survey of e-commerce users to evaluate the relationship between these attributes and Customer Satisfaction and Customer Loyalty. Sampling was conducted by targeting the population of active e-commerce users in Indonesia, totaling 270 respondents. The results of the analysis show that three of all attributes (Privacy, Perceived Security, and Product Variety) have a significant positive influence on Customer Satisfaction, which in turn increases Customer Loyalty. Good privacy and a high level of security are key factors in creating Customer Satisfaction. In addition, complete and clear Product Variety information has also proven to be important in improving the shopping experience. This article discusses how each attribute can be optimized to increase Customer Satisfaction and Customer Loyalty in the context of intense competition in the e-commerce industry. These findings provide valuable insights for e-commerce managers in designing more effective marketing strategies to increase competitiveness in the market.
Pengaruh Perceived Value dan E-WOM terhadap Brand Image Serta Dampaknya terhadap Purchase Intention pada Brand Skincare Lokal Santoso, Diandra Vizara; Faisal, Aekram
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8782

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Percieved Value dan eWOM terhadap Brand Image dan Purchase Intention pada brand skincare lokal. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 235 responden melalui Google Form. Teknik pengambilan data yaitu purposive sampling dengan kriteria individu konsumen yang pernah membeli produk dari brand skincare lokal seperti (Somethinc, Scarlett, Ms Glow, Avoskin, White Lab, Azarine, Wardah, Erha, Emina, dan Bio Beauty Lab) minimal sebanyak dua kali dalam kurun waktu satu tahun terakhir. Alat analisis yang digunakan adalah Sctruture Equation Model (SEM) dengan menggunakan Software JASP. Hasil penelitian ini menemukan bahwa terdapat pengaruh positif perceived value terhadap brand image, terdapat pengaruh positif eWOM terhadap brand image, terdapat pengaruh positif brand image terhadap purchase intention. Saran untuk penelitian selanjutnya diharapkan dapat menganalisis variabel lain yang dapat meningkatkan purchase intention seperti customer loyalty.
Co-Authors Aekram Faisal Cahayani, Novi Maythili, M. Sri Vandayuli Riorini