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All Journal Jurnal Manajemen Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen)
Latif, Sahraman D. Hadji
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Economics, Econometrics & Finance Education Social Sciences

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The Roles of Social Media Content Quality on Street Food Consumers Wilujeng, Ita Prihatining; Wardhana, Ery Tri; Murwani, Danardana; Handayati, Puji; Latif, Sahraman D. Hadji
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p313

Abstract

Online reviews continue fostering a renewed word-of-mouth spread in the food and beverage industry. Consumers increasingly use online reviews to inform them about food and beverage products. Therefore, it is critical to enhance comprehend of the behavioral consequences of e-WOM. This study examines the role of heavy/light social media user in the relationship between e-WOM on social media platforms, attitude toward information, and information usefulness. We adopt the conceptual model to identify what influences consumers to adopt information from online reviews in their decision-making. A self-administered questionnaire was used to collect data from 300 respondents. Data analysis has been conducted using PLS-SEM, which measures the influence of e-WOM, attitude, and subjective norms on information usefulness and purchase intention. The results of this study reveal that e-WOM, attitude, subjective norm, and information usefulness are strong predictors of consumers' purchase intention. These outcomes suggest that high-involvement consumers adopt online review information when they make decisions about making purchases. Keywords: E-WOM, Information usefulness, Attitude towards information, Subjective norm, Purchase intention
Exploring Factors Determining the Business Performance of Micro and Small Entreprises: Reality in Indonesian Muslim Entrepreneurs Alimusa, La Ode; Ma'mun, Sitti Zakiah; Rahman, Abdul; Nuryadi, Ahmad Muhlis; Latif, Sahraman D. Hadji
Jurnal Manajemen Bisnis Vol. 13 No. 2: September 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i2.13930

Abstract

Research aim: This paper aims to identify important influences on the company performance of Muslim business owners in Southeast Sulawesi, Indonesia, using a balanced scorecard development approach incorporating Islamic values and business practices.Design/Methodology/Approach: The research design used a quantitative approach called Exploratory Factor analysis through SPSS. The sampling technique was purposive sampling with 120 samples (Muslim entrepreneurs), with data collected through a survey questionnaire.Research findings: Three significant factors determining the business performance of Muslim entrepreneurs: strategy and internal business processes, business orientation, external stimuli, and Islamic business practices. Approaches to Islamic business practice are critical for improving Muslim entrepreneurs’ company performance.Theoretical contribution/ Originality: This finding is one of the new models of the balanced scorecard theory to measure and improve the performance of Indonesian Muslim entrepreneurs.Practitioner/Policy implication: Integration of business orientation with general approaches and sharia business practices such as halal product orientation and hard work can improve the business performance of Indonesian Muslim entrepreneurs.Research limitation/Implication: This study only investigated the performance of Muslim entrepreneurs in 7 districts/cities in Southeast Sulawesi with a sample of 120 Muslim MSMEs.
Co-Authors Abdul Rahman Ahmad Muhlis Nuryadi Fulgentius Danardana Murwani Ita Prihatining Wilujeng La Ode Alimusa Ma'mun, Sitti Zakiah Puji Handayati Wardhana, Ery Tri