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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Islamiconomic: Jurnal Ekonomi Islam Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Latif, Sahraman D. Hadji
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Roles of Social Media Content Quality on Street Food Consumers Wilujeng, Ita Prihatining; Wardhana, Ery Tri; Murwani, Danardana; Handayati, Puji; Latif, Sahraman D. Hadji
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p313

Abstract

Online reviews continue fostering a renewed word-of-mouth spread in the food and beverage industry. Consumers increasingly use online reviews to inform them about food and beverage products. Therefore, it is critical to enhance comprehend of the behavioral consequences of e-WOM. This study examines the role of heavy/light social media user in the relationship between e-WOM on social media platforms, attitude toward information, and information usefulness. We adopt the conceptual model to identify what influences consumers to adopt information from online reviews in their decision-making. A self-administered questionnaire was used to collect data from 300 respondents. Data analysis has been conducted using PLS-SEM, which measures the influence of e-WOM, attitude, and subjective norms on information usefulness and purchase intention. The results of this study reveal that e-WOM, attitude, subjective norm, and information usefulness are strong predictors of consumers' purchase intention. These outcomes suggest that high-involvement consumers adopt online review information when they make decisions about making purchases. Keywords: E-WOM, Information usefulness, Attitude towards information, Subjective norm, Purchase intention
Women Entrepreneurship and Its Contribution to The Development of Halal Food Industry: A Bibliometric Analysis Atiah, Isti Nuzulul; Latif, Sahraman D. Hadji
ISLAMICONOMIC: Jurnal Ekonomi Islam Vol 16, No 1 (2025)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v16i1.847

Abstract

In some developing countries, women's entrepreneurship, especially in the food industry, plays a significant role in creating jobs, increasing household income, and growing the local business sector. This study aims to identify research trends on the theme of women entrepreneurship and its contribution to the development of the halal food industry. Data sources were taken from Scopus by entering the keywords “Women Entrepreneurship” OR “Female Entrepreneurship” AND “Food Industry” OR “Halal Food Industry” in the document search field. As a result, 45 journal articles were found that match the research topic. The documents were then analyzed using VOSviewer software to get 173 keywords, which were then visualized and mapped with a bibliometric network. From the results of the VOSviewer analysis, it was found that the theme of women's entrepreneurship and its contribution to the halal food industry is still relatively under-researched, indicating a high opportunity for future research.
OPTIMIZING THE ROLE OF BUMDES IN STRENGTHENING THE DIGITAL ECONOMY: INSIGHTS FROM THE PHILIPPINES COMMUNITY BEST PRACTISE. Harsasi, Meirani; Latif, Sahraman D. Hadji; Zulfahmi; Mulyana, Andy; Nugraheni, Novita; Sudiana, I Wayan; Laksana, Komang Agus Rudi Indra
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i1.2097

Abstract

This service activity aims to increase the capacity of Village-Owned Enterprises (BUMDes) in encouraging the digital economy of the community in Badung Regency, Bali, by adapting best practices from the Philippines. The methods applied include digital literacy training for BUMDes administrators and the community, the development of internet infrastructure and digital management systems, mentoring by experts from the Philippines, and multi-stakeholder collaboration between the government and the private sector. The results obtained show that the operational capacity of BUMDes that adopt technology by the community is reflected in the growth and involvement of 21 BUMDes in active collaboration in the programs implemented. However, the challenges faced in this activity include the gap in internet infrastructure which is still an obstacle, as well as the existence of cultural resistance among the community to digital-oriented change. This activity succeeded in creating an effective replication model for the sustainable development of a BUMDes-based digital economy to boost the local economy and enhance the well-being of the village community. In this context, continuous support from various parties, including local governments and the private sector, is key to overcoming existing challenges and accelerating the transformation of the digital economy in Badung Regency. This effort is expected to realize BUMDes that are more adaptive and innovative in the digital era.
Co-Authors ANDY MULYANA Atiah, Isti Nuzulul Fulgentius Danardana Murwani I WAYAN SUDIANA Ita Prihatining Wilujeng Laksana, Komang Agus Rudi Indra Meirani Harsasi Nugraheni, Novita Puji Handayati Wardhana, Ery Tri Zulfahmi