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All Journal Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Ondy Ondy
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Social Sciences

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Perindo Party's Political Communication Strategy in the 2024 General Election (Case Study of the People's Economy and Corruption Eradication Program) Ondy Ondy
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 4 (2024): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i4.67

Abstract

The Political parties spread promises to influence society in a good or bad way before the general election. However, the communication of political party brands does not affect the image and public trust in political parties. This study analyzes and describes the Perindo Party's political communication strategy for increasing Electability in the 2024 general election. Case studies with a qualitative approach as a research method. Data collection techniques through observation, interviews, and documentation. The study results show that the political communicators of the Perindo Party have been able to convey the message of the people's economy and the eradication of corruption well; messages are expressed both verbally and nonverbally, either directly or through the media. The media used are print media, mass media, and social media, but unfortunately, they have not used traditional communicative media such as puppets in Java; non-electoral communicators provide good feedback, but electrally, they have not produced lousy feedback. Perindo experienced a "failure" because it did not reach the parliamentary threshold of 4%. However, for the Regional People's Representative Council, the Perindo Party can place its representatives in Jakarta, Kalimantan, Maluku, etc.
Adolescent Interpersonal Communication Culture in Jakarta High School in the Smartphone Era Ondy Ondy
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 2 (2025): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i2.345

Abstract

Using smartphones in interpersonal communication among adolescents is now commonplace. Many teenagers who follow the flow of communication media in technology choose smartphones as a more effective interpersonal communication medium. Compared to other forms of communication, interpersonal communication occurs personally, in face-to-face situations, and through media. Interpersonal communication is fundamental since it permits it to require place dialogic communication. Exchange may be a shape of interpersonal communication that appears in the event of interaction. Those included in this communication frame are double-functioning, each being the speaker and the audience, on the other hand. This report analyzes adolescents’ interpersonal communication culture in the smartphone-use era based on this statement. The method used is the phenomenological method. The conclusion of this study indicates that the current adolescent interpersonal communication culture is more influenced by digital technology than direct interaction. Therefore, efforts are needed to foster awareness of the importance of maintaining a healthy quality of interpersonal communication amid technological advances.
Pemanfaatan Media Sosial Instagram @brin_indonesia sebagai Media Komunikasi Publik di Badan Riset dan Inovasi Nasional (BRIN) Rifana Dianti; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.666

Abstract

This study aims to examine how the Instagram account @brin_indonesia is utilized as a medium for public communication by the National Research and Innovation Agency (BRIN). The background of this research is based on the high usage of social media in Indonesia, particularly Instagram, which offers significant opportunities for government institutions to establish more effective and efficient communication with the public. As a non-ministerial government agency, BRIN leverages Instagram as a strategic platform to disseminate information related to research, innovation, and science. This research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The data analysis refers to the theory of new media by Martin Lister et al., which includes six key characteristics: digital, interactive, hypertextual, virtual, networked, and simulation/convergence. The findings indicate that BRIN’s Instagram account functions not only as a one-way information channel but also as an interactive, educational, and representative digital space that supports institutional image and actively fosters public engagement in a structured manner.
Strategi Kreatif Tim Produksi Life Channel dalam Program Way Out di MNC Channels Sally Christine Idealna Nainggolan; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.674

Abstract

In the era of globalization and increasingly advanced technology such as television, there are many television stations that try to compete to present inspiring, educational, and entertaining programs. Way Out is a Christian religious program that is present on MNC Channels TV station on Life Channel. This study aims to determine the creative strategy used by the Life Channel production team in designing and presenting the Way Out program. In this study, the researcher used a qualitative method with a descriptive approach and the theory used was Wallas communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative strategy of the production team was the key to the success of the Way Out program on Life Channel as a religious show that was relevant to its audience. Through a creative approach that is realized through strong visual narratives, a relaxed communication style, and a planned production process. With teamwork and the use of social media, it also expands the reach and involvement of the audience. This program proves that spiritual content can be packaged in a modern, inspiring, and impactful way in the digital era.
Strategi Komunikasi Global Radio 88.4 FM Jakarta dalam Memelihara Eksistensi sebagai Radio Anak Muda Vivian Aprilia; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.676

Abstract

This study aims to analyze the communication strategy implemented by Global Radio 88.4 FM Jakarta in maintaining its existence as a youth radio amidst the rapid growth of digital media. Using a descriptive qualitative approach, the study collects data through in-depth interviews, observations, and documentation. The data obtained is analyzed using Cangara's communication strategy theory and George R. Terry's POAC (Planning, Organizing, Actuating, Controlling) management theory. The results show that Global Radio 88.4 FM Jakarta implements several key strategies, including program segmentation to meet the needs of young audiences, optimizing the use of social media such as TikTok and Instagram, and strengthening emotional relationships with listeners. The success of these strategies is influenced by well-planned content, efficient team organization, and flexible execution that responds to trends among the youth generation. However, amidst the growing competition in the digital world, challenges faced include changes in media consumption patterns and limited resources. This study provides insights into the importance of adapting communication strategies to maintain the existence of traditional radio in the digital era.
Strategi Komunikasi Puskesmas Kecamatan Pasar Minggu dalam Program Pencegahan Kanker Serviks Mia Nurhayati; Elpa Hermawan; Ondy Ondy
Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Vol. 2 No. 4 (2025): Oktober : Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/komunikasi.v2i4.683

Abstract

The background of this research is based on Cervical cancer, a disease that poses a serious threat to women's health in Indonesia. Early detection through prevention programs such as IVA (Visual Inspection with Acetic Acid) is a crucial step in reducing the number of cervical cancer cases. In this effort, an effective communication strategy from the Pasar Minggu District Health Center plays a very important role. This study focuses on the prevention program and communication strategies implemented at the Pasar Minggu District Health Center. This study uses a qualitative approach with a descriptive study method. Data collection techniques were carried out through in-depth interviews with Health Center officers, observations of socialization activities, and documentation. The results show that the communication strategies implemented by the Pasar Minggu District Health Center include informative, educational, and persuasive communication strategies. The Health Center utilizes various communication channels such as social media and direct counseling. Obstacles faced include low levels of public health literacy, stigma against IVA examinations, and limited human resources.
Representasi Perempuan Lajang melalui Karakter Lainy pada Film Kinda Pregnant Husna Azzahra Zulfa; Elpa Hermawan; Ondy Ondy
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1245

Abstract

Women are an interesting subject of analysis in the media, especially in films. The status of single women, meaning those without a partner, is often accompanied by negative stigma and social pressure to meet societal expectations. This phenomenon is often perceived as a failure to fulfill one's expected role, thereby creating various challenges for single women. This study aims to examine the representation of singlewomen through the character Lainy in the film Kinda Pregnant, exploring how Lainydeals with social stigma and pressure related to her status. Using Stuart Hall's theory of representation, this study applies a descriptive qualitative method and a semiotic approach developed by Roland Barthes. This study analyzes 12 selected scenes to identify relevant themes, such as expectations, reproductive myths, social pressure, and negative stereotypes faced by single women. The analysis reveals that single women are often labeled as “old maids” and compared to the ideal married woman. In this context, Lainy is depicted as struggling against societal expectations regarding marriage and motherhood, while striving to find self-acceptance amid the stigma attached to her status. This study aims to provide insights into the challenges faced by single women in social and cultural contexts, emphasizing the importance of solidarity among women.
Representasi Wanita Karier dalam Film The Most Beautiful Girl In The World Pristy Yulia Damayanti; Elpa Hermawan; Ondy Ondy
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i5.1246

Abstract

The development of technology and digital platforms such as Netflix has influenced the representation of career women in films, including how career women are depicted in the competitive world of work. This study examines the representation of career women in the film The Most Beautiful Girl In The World, especially through the character of Kiara, a smart, ambitious, and assertive television producer. The purpose of this study is to find out how career women are represented in the film, the values they uphold, and the messages they convey regarding women in the world of work. This study uses a descriptive qualitative approach with Roland Barthes' semiotic analysis method to analyze the denotative, connotative, and mythical meanings in the film. The results of the study show that the character of Kiara represents a modern woman who is independent, professional, and able to compete on an equal footing with men without eliminating her emotional side. This film not only presents women as story sweeteners, but as central figures who bring change to the narrative flow. This representation provides inspiration and motivation for the audience, especially women, in facing stereotypes and challenges in the world of work. This film also conveys an important message about and empowering women in the professional realm.
Co-Authors Elpa Hermawan Husna Azzahra Zulfa Mia Nurhayati Pristy Yulia Damayanti Rifana Dianti Sally Christine Idealna Nainggolan Vivian Aprilia